Rascasse Audience Intelligence

Rottweiler Audience in Germany

A data profile of the people who buy, follow and care about Rottweiler in Germany — modelled from more than twelve digital signal sources. Rottweiler has an estimated audience of 4,963,671 people in Germany.

#669among Topic in Germany#46in Pets & Animals

The average Rottweiler fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Doberman Pinscher, Australian Shepherd, Boxer (dog), with strongest over-indexing on Doberman Pinscher (5.88× the country average).

Demographically, the Rottweiler audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rottweiler fan in Germany is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Doberman Pinscher.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rottweiler profile in Germany.

Audience size
5M
in Germany
Gender
66.9%♀
33.1% male
Age
37.9
average years
Country rank
#1068
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rottweiler fans

66.9% are female, 33.1% are male, average age 37.9.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Rottweiler audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age37.9
Estimated audience size4,963,671
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Rottweiler audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3917%
40-4920%
50+19%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Rottweiler audience comes from Germany.

Worldwide audience distribution share by country for Rottweiler
CountryShare
United States24.5%
Japan14.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rottweiler audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rottweiler fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~80K1.37×
02Baden-Württemberg~800K1.13×
03Rheinland-Pfalz~300K1.12×
04Niedersachsen~500K1.07×
05Nordrhein-Westfalen~1M1.06×
06Hamburg~100K1.02×
07Bayern~800K1.00×
08Hessen~400K1.00×
09Sachsen~200K0.99×
10Sachsen-Anhalt~100K0.97×
11Schleswig-Holstein~200K0.93×
12Brandenburg~100K0.93×
13Thüringen~100K0.92×
14Mecklenburg-Vorpommern~90K0.90×
15Berlin~200K0.87×
16Bremen~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Rottweiler, Germany
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rottweiler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rottweiler audience
#·InterestCategoryAffinity×
01LabradorPets & Animals6.51×
02Miniature SchnauzerPets & Animals6.34×
03Alaskan MalamutePets & Animals6.23×
04Bernese Mountain DogPets & Animals6.22×
05Samoyed (dog)Pets & Animals6.15×
06Boston TerrierPets & Animals5.97×
07Australian ShepherdPets & Animals5.94×
08Great DanePets & Animals5.93×
09Doberman PinscherPets & Animals5.88×
10Staffordshire Bull TerrierPets & Animals5.80×
11Boxer (dog)Pets & Animals5.56×
12Welsh CorgiPets & Animals5.41×
13American Pit Bull TerrierPets & Animals5.20×
14Siberian HuskyPets & Animals4.41×
15Border ColliePets & Animals4.36×
16Dog breedingPets & Animals4.32×
17Pit bullPets & Animals4.20×
18Pet sittingPets & Animals3.61×
19DachshundPets & Animals3.31×
20PetsPets & Animals1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rottweiler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rottweiler audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.42×
MindfulnessBALANCE1.47×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rottweiler audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Career OrientationPOWER0.87×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rottweiler have in Germany?

Rottweiler has an estimated audience of 4,963,671 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rottweiler fans?

66.9% of Rottweiler fans are female, 33.1% are male, with an average age of 37.9 years.

03

Which brands do Rottweiler fans like most?

Rottweiler fans show strongest brand affinity for Doberman Pinscher (5.88×), Australian Shepherd (5.94×), and Boxer (dog) (5.56×) over the country average.

04

Where do Rottweiler fans live in Germany?

Rottweiler fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Rottweiler fans also like?

Beyond Rottweiler itself, the audience over-indexes on Australian Shepherd (5.94×), Boxer (dog) (5.56×), Miniature Schnauzer (6.34×), and Siberian Husky (4.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Rottweiler audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rottweiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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