Rottweiler Audience in Germany
Rottweiler has an estimated audience of 4,963,671 people in Germany. 66.9% are female, 33.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Doberman Pinscher, Australian Shepherd, Boxer (dog), Miniature Schnauzer, Siberian Husky.
The average Rottweiler fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Doberman Pinscher, Australian Shepherd, Boxer (dog), with strongest over-indexing on Doberman Pinscher (5.88× the country average). Demographically, the Rottweiler audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Rottweiler fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 37.9 |
| Estimated audience size | 4,963,671 |
Audience persona
The typical Rottweiler fan in Germany is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Doberman Pinscher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,212,226 | 1.12× |
| Bayern | 832,100 | 1.04× |
| Baden-Württemberg | 797,430 | 1.18× |
| Niedersachsen | 524,318 | 1.09× |
| Hessen | 389,333 | 1.03× |
| Rheinland-Pfalz | 278,999 | 1.12× |
| Sachsen | 243,285 | 1× |
| Berlin | 205,247 | 0.92× |
| Schleswig-Holstein | 168,792 | 0.95× |
| Brandenburg | 141,277 | 0.92× |
| Sachsen-Anhalt | 123,680 | 0.96× |
| Hamburg | 117,540 | 1.05× |
| Thüringen | 110,525 | 0.87× |
| Mecklenburg-Vorpommern | 82,947 | 0.88× |
| Saarland | 66,726 | 1.09× |
| Bremen | 33,219 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Doberman Pinscher | 5.88× | Pets & Animals |
| Australian Shepherd | 5.94× | Pets & Animals |
| Boxer (dog) | 5.56× | Pets & Animals |
| Miniature Schnauzer | 6.34× | Pets & Animals |
| Siberian Husky | 4.41× | Pets & Animals |
| Great Dane | 5.93× | Pets & Animals |
| Alaskan Malamute | 6.23× | Pets & Animals |
| Labrador | 6.51× | Pets & Animals |
| American Pit Bull Terrier | 5.2× | Pets & Animals |
| Boston Terrier | 5.97× | Pets & Animals |
| Staffordshire Bull Terrier | 5.8× | Pets & Animals |
| Welsh Corgi | 5.41× | Pets & Animals |
| Border Collie | 4.36× | Pets & Animals |
| Dog breeding | 4.32× | Pets & Animals |
| Pit bull | 4.2× | Pets & Animals |
| Samoyed (dog) | 6.15× | Pets & Animals |
| Pet sitting | 3.61× | Pets & Animals |
| Pets | 1.63× | Pets & Animals |
| Bernese Mountain Dog | 6.22× | Pets & Animals |
| Harry Potter | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.79 |
| DIY Mentality | THRILL | 1.15 |
| Individualism | JOY | 1.1 |
| Urban Lifestyle | OPEN | 1.08 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.5% |
| Germany | 6.6% |
See Rottweiler audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rottweiler have in Germany?
Rottweiler has an estimated audience of 4,963,671 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rottweiler fans?
66.9% of Rottweiler fans are female, 33.1% are male, with an average age of 37.9 years.
Which brands do Rottweiler fans like most?
Rottweiler fans show strongest brand affinity for Doberman Pinscher (5.88×), Australian Shepherd (5.94×), and Boxer (dog) (5.56×) over the country average.
Where do Rottweiler fans live in Germany?
Rottweiler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,212,226), Bayern (reach 832,100), and Baden-Württemberg (reach 797,430). These three regions account for the largest share of the active audience.
What other brands do Rottweiler fans also like?
Beyond Rottweiler itself, the audience over-indexes on Australian Shepherd (5.94×), Boxer (dog) (5.56×), Miniature Schnauzer (6.34×), and Siberian Husky (4.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rottweiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.