Rascasse Audience Intelligence

Boston Terrier Audience in Germany

A data profile of the people who buy, follow and care about Boston Terrier in Germany — modelled from more than twelve digital signal sources. Boston Terrier has an estimated audience of 2,746,427 people in Germany.

#18among Dog breed in Germany#1437among Topic in Germany#77in Pets & Animals

The average Boston Terrier fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Miniature Schnauzer, Labrador, Alaskan Malamute, with strongest over-indexing on Miniature Schnauzer (14.68× the country average).

Demographically, the Boston Terrier audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boston Terrier fan in Germany is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Miniature Schnauzer.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Terrier profile in Germany.

Audience size
2.7M
in Germany
Gender
72.9%♀
27.1% male
Age
41.9
average years
Country rank
#2372
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boston Terrier fans

72.9% are female, 27.1% are male, average age 41.9.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Boston Terrier audience in Germany
MetricValue
Female72.9%
Male27.1%
Average age41.9
Estimated audience size2,746,427
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Boston Terrier audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4926%
50+25%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Boston Terrier audience comes from Germany.

Worldwide audience distribution share by country for Boston Terrier
CountryShare
United States23.8%
Japan21.6%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Terrier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boston Terrier fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.19×
02Sachsen-Anhalt~80K1.15×
03Brandenburg~90K1.09×
04Hamburg~60K1.04×
05Nordrhein-Westfalen~600K1.02×
06Niedersachsen~300K1.02×
07Thüringen~70K1.02×
08Hessen~200K1.01×
09Bayern~400K1.00×
10Rheinland-Pfalz~100K0.99×
11Saarland~30K0.98×
12Sachsen~100K0.97×
13Schleswig-Holstein~100K0.97×
14Berlin~100K0.94×
15Baden-Württemberg~300K0.91×
16Bremen~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Boston Terrier, Germany
0.75×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Terrier audience
#·InterestCategoryAffinity×
01LabradorPets & Animals16.02×
02Alaskan MalamutePets & Animals14.85×
03Miniature SchnauzerPets & Animals14.68×
04Great DanePets & Animals13.74×
05Welsh CorgiPets & Animals12.72×
06Staffordshire Bull TerrierPets & Animals12.51×
07Samoyed (dog)Pets & Animals12.45×
08Doberman PinscherPets & Animals11.83×
09American Pit Bull TerrierPets & Animals11.41×
10Boxer (dog)Pets & Animals11.15×
11Australian ShepherdPets & Animals11.13×
12RottweilerPets & Animals9.32×
13Shelter DogsPets & Animals6.04×
14Veterinary medicineBusiness & Career5.24×
15Dog breedingPets & Animals5.16×
16BulldogPets & Animals4.67×
17PetsPets & Animals2.08×
18Harry PotterMovies & TV2.05×
19FC Bayern MunichSports1.82×
20Arts and musicArts & Culture1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.86×
TraditionCONSERVATISM1.67×
Risk AppetiteTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Terrier audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
Convenience OrientationPREMIUM0.77×
Community OrientationOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston Terrier have in Germany?

Boston Terrier has an estimated audience of 2,746,427 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boston Terrier fans?

72.9% of Boston Terrier fans are female, 27.1% are male, with an average age of 41.9 years.

03

Which brands do Boston Terrier fans like most?

Boston Terrier fans show strongest brand affinity for Miniature Schnauzer (14.68×), Labrador (16.02×), and Alaskan Malamute (14.85×) over the country average.

04

Where do Boston Terrier fans live in Germany?

Boston Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Terrier fans also like?

Beyond Boston Terrier itself, the audience over-indexes on Labrador (16.02×), Alaskan Malamute (14.85×), Great Dane (13.74×), and Doberman Pinscher (11.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Boston Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boston Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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