Boston Terrier Audience in Germany
Boston Terrier has an estimated audience of 2,746,427 people in Germany. 72.9% are female, 27.1% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Miniature Schnauzer, Labrador, Alaskan Malamute, Great Dane, Doberman Pinscher.
The average Boston Terrier fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Miniature Schnauzer, Labrador, Alaskan Malamute, with strongest over-indexing on Miniature Schnauzer (14.68× the country average). Demographically, the Boston Terrier audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Boston Terrier fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 41.9 |
| Estimated audience size | 2,746,427 |
Audience persona
The typical Boston Terrier fan in Germany is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Miniature Schnauzer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 624,729 | 1.04× |
| Bayern | 460,964 | 1.04× |
| Baden-Württemberg | 353,806 | 0.94× |
| Niedersachsen | 269,891 | 1.01× |
| Hessen | 217,858 | 1.04× |
| Rheinland-Pfalz | 135,289 | 0.98× |
| Sachsen | 134,166 | 1× |
| Berlin | 116,886 | 0.95× |
| Schleswig-Holstein | 94,665 | 0.96× |
| Brandenburg | 90,535 | 1.06× |
| Sachsen-Anhalt | 79,369 | 1.12× |
| Thüringen | 70,482 | 1.01× |
| Hamburg | 66,404 | 1.07× |
| Mecklenburg-Vorpommern | 60,762 | 1.16× |
| Saarland | 30,959 | 0.92× |
| Bremen | 16,356 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Miniature Schnauzer | 14.68× | Pets & Animals |
| Labrador | 16.02× | Pets & Animals |
| Alaskan Malamute | 14.85× | Pets & Animals |
| Great Dane | 13.74× | Pets & Animals |
| Doberman Pinscher | 11.83× | Pets & Animals |
| Boxer (dog) | 11.15× | Pets & Animals |
| Welsh Corgi | 12.72× | Pets & Animals |
| American Pit Bull Terrier | 11.41× | Pets & Animals |
| Australian Shepherd | 11.13× | Pets & Animals |
| Staffordshire Bull Terrier | 12.51× | Pets & Animals |
| Rottweiler | 9.32× | Pets & Animals |
| Samoyed (dog) | 12.45× | Pets & Animals |
| Veterinary medicine | 5.24× | Business & Career |
| Shelter Dogs | 6.04× | Pets & Animals |
| Dog breeding | 5.16× | Pets & Animals |
| Harry Potter | 2.05× | Movies & TV |
| Arts and music | 1.78× | Arts & Culture |
| Pets | 2.08× | Pets & Animals |
| Bulldog | 4.67× | Pets & Animals |
| Reading | 1.78× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.23 |
| Sustainability | BALANCE | 1.69 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Sports Activity | POWER | 1.51 |
| Creativity | OPEN | 1.46 |
| DIY Mentality | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 21.6% |
| Germany | 6.0% |
See Boston Terrier audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Boston Terrier have in Germany?
Boston Terrier has an estimated audience of 2,746,427 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boston Terrier fans?
72.9% of Boston Terrier fans are female, 27.1% are male, with an average age of 41.9 years.
Which brands do Boston Terrier fans like most?
Boston Terrier fans show strongest brand affinity for Miniature Schnauzer (14.68×), Labrador (16.02×), and Alaskan Malamute (14.85×) over the country average.
Where do Boston Terrier fans live in Germany?
Boston Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 624,729), Bayern (reach 460,964), and Baden-Württemberg (reach 353,806). These three regions account for the largest share of the active audience.
What other brands do Boston Terrier fans also like?
Beyond Boston Terrier itself, the audience over-indexes on Labrador (16.02×), Alaskan Malamute (14.85×), Great Dane (13.74×), and Doberman Pinscher (11.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boston Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.