Rascasse Audience Intelligence

American Pit Bull Terrier Audience in Germany

A data profile of the people who buy, follow and care about American Pit Bull Terrier in Germany — modelled from more than twelve digital signal sources. American Pit Bull Terrier has an estimated audience of 3,765,128 people in Germany.

#12among Dog breed in Germany#986among Topic in Germany#58in Pets & Animals

The average American Pit Bull Terrier fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food and drink, Entertainment, Arts and music, with strongest over-indexing on Food and drink (1.81× the country average).

Demographically, the American Pit Bull Terrier audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Pit Bull Terrier fan in Germany is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Pit Bull Terrier profile in Germany.

Audience size
3.8M
in Germany
Gender
68.1%♀
31.9% male
Age
37.1
average years
Country rank
#1594
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Pit Bull Terrier fans

68.1% are female, 31.9% are male, average age 37.1.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for American Pit Bull Terrier audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age37.1
Estimated audience size3,765,128
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the American Pit Bull Terrier audience in Germany
Age bracketShare%
16-1923%
20-2926%
30-3915%
40-4922%
50+15%
Fig. 04

Worldwide distribution

5.5%

of the worldwide American Pit Bull Terrier audience comes from Germany.

Worldwide audience distribution share by country for American Pit Bull Terrier
CountryShare
United States26.4%
Japan17.0%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Pit Bull Terrier audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Pit Bull Terrier fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~100K1.14×
02Saarland~50K1.13×
03Mecklenburg-Vorpommern~80K1.11×
04Niedersachsen~400K1.08×
05Sachsen-Anhalt~100K1.08×
06Hamburg~90K1.06×
07Brandenburg~100K1.05×
08Rheinland-Pfalz~200K0.99×
09Schleswig-Holstein~100K0.98×
10Sachsen~200K0.97×
11Nordrhein-Westfalen~800K0.93×
12Hessen~300K0.93×
13Baden-Württemberg~500K0.92×
14Bremen~30K0.88×
15Bayern~500K0.87×
16Berlin~100K0.85×
Fig. 06

Affinity by region

Affinity by region — American Pit Bull Terrier, Germany
0.85×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Pit Bull Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Pit Bull Terrier audience
#·InterestCategoryAffinity×
01Alaskan MalamutePets & Animals5.65×
02Staffordshire Bull TerrierPets & Animals5.64×
03Boston TerrierPets & Animals5.59×
04Great DanePets & Animals5.45×
05Dog breedingPets & Animals4.95×
06Harry PotterMovies & TV2.07×
07PetsPets & Animals1.90×
08FoodFood & Beverages1.87×
09VehiclesCars & Mobility1.86×
10Consumer electronicsTechnology & Electronics1.82×
11Food and drinkFood & Beverages1.81×
12Arts and musicArts & Culture1.81×
13ReadingLiterature1.81×
14EntertainmentMovies & TV1.79×
15SportsSports1.79×
16MoviesMovies & TV1.79×
17GermanyTravel & Leisure1.77×
18Outdoor recreationSports1.77×
19MusicBusiness & Career1.67×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Pit Bull Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Pit Bull Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.70×
Healthy LifestyleBALANCE1.96×
SustainabilityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Pit Bull Terrier audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.36×
Luxury OrientationPREMIUM1.42×
Career OrientationPOWER1.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Pit Bull Terrier have in Germany?

American Pit Bull Terrier has an estimated audience of 3,765,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American Pit Bull Terrier fans?

68.1% of American Pit Bull Terrier fans are female, 31.9% are male, with an average age of 37.1 years.

03

Which brands do American Pit Bull Terrier fans like most?

American Pit Bull Terrier fans show strongest brand affinity for Food and drink (1.81×), Entertainment (1.79×), and Arts and music (1.81×) over the country average.

04

Where do American Pit Bull Terrier fans live in Germany?

American Pit Bull Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do American Pit Bull Terrier fans also like?

Beyond American Pit Bull Terrier itself, the audience over-indexes on Entertainment (1.79×), Arts and music (1.81×), Food (1.87×), and Dog breeding (4.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See American Pit Bull Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American Pit Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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