Dachshund Audience in Germany
Dachshund has an estimated audience of 6,147,826 people in Germany. 65.2% are female, 34.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Chihuahua (dog), French Bulldog, Dog walking, Dog collar.
The average Dachshund fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Chihuahua (dog), French Bulldog, with strongest over-indexing on Natural World (2.01× the country average). Demographically, the Dachshund audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Dachshund fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 38.5 |
| Estimated audience size | 6,147,826 |
Audience persona
The typical Dachshund fan in Germany is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,463,041 | 1.09× |
| Bayern | 1,117,771 | 1.13× |
| Baden-Württemberg | 848,684 | 1.01× |
| Niedersachsen | 667,079 | 1.12× |
| Hessen | 459,092 | 0.98× |
| Sachsen | 306,727 | 1.02× |
| Rheinland-Pfalz | 302,854 | 0.98× |
| Berlin | 255,234 | 0.93× |
| Schleswig-Holstein | 224,151 | 1.02× |
| Brandenburg | 183,115 | 0.96× |
| Sachsen-Anhalt | 156,424 | 0.98× |
| Hamburg | 153,496 | 1.1× |
| Thüringen | 152,667 | 0.97× |
| Mecklenburg-Vorpommern | 122,254 | 1.04× |
| Saarland | 63,845 | 0.85× |
| Bremen | 43,062 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 2.01× | Fashion & Accessoires |
| Chihuahua (dog) | 2.99× | Pets & Animals |
| French Bulldog | 2.95× | Pets & Animals |
| Dog walking | 2.49× | Pets & Animals |
| Dog collar | 2.7× | Pets & Animals |
| Dog lovers | 2.48× | Pets & Animals |
| Golden Retriever | 2.68× | Pets & Animals |
| Gala | 1.7× | News |
| Kitten | 2.29× | Pets & Animals |
| Horse training | 2.37× | Pets & Animals |
| Boxer (dog) | 3.03× | Pets & Animals |
| Horse & Rider | 2.44× | Pets & Animals |
| Child development | 2.34× | Business & Career |
| ImmoScout24 | 1.62× | Home & Garden |
| Labrador Retriever | 2.42× | Pets & Animals |
| Horse breeding | 2.18× | Pets & Animals |
| Shih Tzu | 2.67× | Pets & Animals |
| Rottweiler | 2.68× | Pets & Animals |
| Primark | 1.85× | Shopping |
| Architecture & Design | 1.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.02 |
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.46 |
| Sports Activity | POWER | 1.3 |
| Creativity | OPEN | 1.27 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Japan | 16.6% |
| Germany | 6.9% |
See Dachshund audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
- Pug (5,577,230)
Frequently asked questions
How many fans does Dachshund have in Germany?
Dachshund has an estimated audience of 6,147,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dachshund fans?
65.2% of Dachshund fans are female, 34.8% are male, with an average age of 38.5 years.
Which brands do Dachshund fans like most?
Dachshund fans show strongest brand affinity for Natural World (2.01×), Chihuahua (dog) (2.99×), and French Bulldog (2.95×) over the country average.
Where do Dachshund fans live in Germany?
Dachshund fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,463,041), Bayern (reach 1,117,771), and Baden-Württemberg (reach 848,684). These three regions account for the largest share of the active audience.
What other brands do Dachshund fans also like?
Beyond Dachshund itself, the audience over-indexes on Chihuahua (dog) (2.99×), French Bulldog (2.95×), Dog walking (2.49×), and Dog collar (2.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dachshund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.