Rascasse Audience Intelligence

Dachshund Audience in Germany

A data profile of the people who buy, follow and care about Dachshund in Germany — modelled from more than twelve digital signal sources. Dachshund has an estimated audience of 6,147,826 people in Germany.

#3among Dog breed in Germany#475among Topic in Germany#27in Pets & Animals

The average Dachshund fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chihuahua (dog), French Bulldog, Dog walking, with strongest over-indexing on Chihuahua (dog) (2.99× the country average).

Demographically, the Dachshund audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dachshund fan in Germany is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Chihuahua (dog).

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dachshund profile in Germany.

Audience size
6.1M
in Germany
Gender
65.2%♀
34.8% male
Age
38.5
average years
Country rank
#768
Topic in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dachshund fans

65.2% are female, 34.8% are male, average age 38.5.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Dachshund audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age38.5
Estimated audience size6,147,826
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Dachshund audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Dachshund audience comes from Germany.

Worldwide audience distribution share by country for Dachshund
CountryShare
United States26.7%
Japan16.6%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dachshund audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dachshund fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.14×
02Mecklenburg-Vorpommern~100K1.12×
03Niedersachsen~700K1.10×
04Bayern~1M1.05×
05Nordrhein-Westfalen~1.5M1.04×
06Sachsen~300K1.04×
07Brandenburg~200K1.04×
08Thüringen~200K1.04×
09Hamburg~100K1.04×
10Schleswig-Holstein~200K0.99×
11Rheinland-Pfalz~300K0.98×
12Baden-Württemberg~800K0.95×
13Hessen~400K0.94×
14Berlin~200K0.90×
15Saarland~70K0.89×
16Bremen~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Dachshund, Germany
0.81×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dachshund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dachshund audience
#·InterestCategoryAffinity×
01Boxer (dog)Pets & Animals3.03×
02Chihuahua (dog)Pets & Animals2.99×
03French BulldogPets & Animals2.95×
04Dog collarPets & Animals2.70×
05Golden RetrieverPets & Animals2.68×
06RottweilerPets & Animals2.68×
07Shih TzuPets & Animals2.67×
08Pit bullPets & Animals2.58×
09Dog walkingPets & Animals2.49×
10Dog loversPets & Animals2.48×
11Horse & RiderPets & Animals2.44×
12Labrador RetrieverPets & Animals2.42×
13Horse trainingPets & Animals2.37×
14Child developmentBusiness & Career2.34×
15KittenPets & Animals2.29×
16Horse breedingPets & Animals2.18×
17Architecture & DesignBusiness & Career1.97×
18PrimarkShopping1.85×
19Dog breedPets & Animals1.79×
20ImmoScout24Home & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dachshund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dachshund audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.30×
Design AffinityPREMIUM1.18×
ExtroversionTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dachshund audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.35×
SpiritualityBALANCE0.40×
Need for SecurityCONSERVATISM0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dachshund have in Germany?

Dachshund has an estimated audience of 6,147,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dachshund fans?

65.2% of Dachshund fans are female, 34.8% are male, with an average age of 38.5 years.

03

Which brands do Dachshund fans like most?

Dachshund fans show strongest brand affinity for Chihuahua (dog) (2.99×), French Bulldog (2.95×), and Dog walking (2.49×) over the country average.

04

Where do Dachshund fans live in Germany?

Dachshund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Dachshund fans also like?

Beyond Dachshund itself, the audience over-indexes on French Bulldog (2.95×), Dog walking (2.49×), Dog collar (2.7×), and Dog lovers (2.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Dachshund audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dachshund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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