Rascasse Audience Intelligence

Horse breeding Audience in Germany

A data profile of the people who buy, follow and care about Horse breeding in Germany — modelled from more than twelve digital signal sources. Horse breeding has an estimated audience of 7,834,521 people in Germany.

#326among Topic in Germany#13in Pets & Animals

The average Horse breeding fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Maite Kelly, Hugendubel, Isabel Marant, with strongest over-indexing on Maite Kelly (6.91× the country average).

Demographically, the Horse breeding audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horse breeding fan in Germany is more female, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Maite Kelly.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse breeding profile in Germany.

Audience size
7.8M
in Germany
Gender
66.4%♀
33.6% male
Age
36.6
average years
Country rank
#540
Topic in Germany
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse breeding fans

66.4% are female, 33.6% are male, average age 36.6.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Horse breeding audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age36.6
Estimated audience size7,834,521
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Horse breeding audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Horse breeding audience comes from Germany.

Worldwide audience distribution share by country for Horse breeding
CountryShare
United States20.7%
Germany13.2%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse breeding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horse breeding fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~1M1.39×
02Hessen~800K1.34×
03Berlin~400K1.26×
04Schleswig-Holstein~300K1.24×
05Sachsen~500K1.18×
06Thüringen~200K1.06×
07Mecklenburg-Vorpommern~200K1.03×
08Brandenburg~200K0.98×
09Bayern~1M0.95×
10Sachsen-Anhalt~200K0.94×
11Rheinland-Pfalz~400K0.93×
12Saarland~90K0.92×
13Bremen~60K0.90×
14Nordrhein-Westfalen~1.5M0.87×
15Baden-Württemberg~900K0.87×
16Hamburg~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Horse breeding, Germany
0.81×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse breeding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse breeding audience
#·InterestCategoryAffinity×
01Maite KellyMusic & Radio6.91×
02Isabel MarantFashion & Accessoires5.69×
03FendtCars & Mobility5.45×
04Horseback ridingSports4.22×
05Tour de FranceSports3.24×
06Pet sittingPets & Animals2.98×
07HugendubelShopping2.93×
08Deutsch lernenBusiness & Career2.93×
09Siberian HuskyPets & Animals2.84×
10French BulldogPets & Animals2.83×
11British ShorthairPets & Animals2.81×
12LivestockPets & Animals2.76×
13FressnapfShopping2.63×
14BulldogPets & Animals2.62×
15Veterinary medicineBusiness & Career2.47×
16ZaraShopping2.38×
17House musicMusic & Radio2.13×
18Lieferando.deFood & Beverages1.87×
19Women's clothingFashion & Accessoires1.71×
20RyanairTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse breeding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse breeding audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.76×
IndividualismJOY1.51×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse breeding audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Need for SecurityCONSERVATISM0.85×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse breeding have in Germany?

Horse breeding has an estimated audience of 7,834,521 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Horse breeding fans?

66.4% of Horse breeding fans are female, 33.6% are male, with an average age of 36.6 years.

03

Which brands do Horse breeding fans like most?

Horse breeding fans show strongest brand affinity for Maite Kelly (6.91×), Hugendubel (2.93×), and Isabel Marant (5.69×) over the country average.

04

Where do Horse breeding fans live in Germany?

Horse breeding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Niedersachsen (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Horse breeding fans also like?

Beyond Horse breeding itself, the audience over-indexes on Hugendubel (2.93×), Isabel Marant (5.69×), Tour de France (3.24×), and Horseback riding (4.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Horse breeding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horse breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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