Horse breeding Audience in Germany
Horse breeding has an estimated audience of 7,834,521 people in Germany. 66.4% are female, 33.6% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Gil Ofarim, Collectable, Buddy – The Buddy Holly Story, Mechanic.
The average Horse breeding fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Gil Ofarim, Collectable, with strongest over-indexing on Progressive rock (3.45× the country average). Demographically, the Horse breeding audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Horse breeding fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 36.6 |
| Estimated audience size | 7,834,521 |
Audience persona
The typical Horse breeding fan in Germany is more female, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,610,392 | 0.94× |
| Bayern | 1,328,044 | 1.05× |
| Niedersachsen | 1,230,513 | 1.62× |
| Baden-Württemberg | 989,680 | 0.93× |
| Hessen | 823,552 | 1.38× |
| Sachsen | 468,945 | 1.22× |
| Schleswig-Holstein | 344,325 | 1.22× |
| Rheinland-Pfalz | 334,449 | 0.85× |
| Brandenburg | 246,781 | 1.02× |
| Thüringen | 210,746 | 1.06× |
| Berlin | 191,222 | 0.55× |
| Sachsen-Anhalt | 182,940 | 0.9× |
| Mecklenburg-Vorpommern | 162,490 | 1.09× |
| Hamburg | 130,869 | 0.74× |
| Saarland | 69,680 | 0.72× |
| Bremen | 48,177 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.45× | Music & Radio |
| Gil Ofarim | 1.58× | Music & Radio |
| Collectable | 1.65× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.55× | Music & Radio |
| Mechanic | 1.52× | Cars & Mobility |
| Natural rubber | 1.63× | Cars & Mobility |
| Grappling | 1.59× | Sports |
| Icon (magazine) | 1.76× | Arts & Culture |
| Kingdom of Judah | 5.51× | Politics & Society |
| Fantasy Earth: Zero | 4.09× | Games |
| Information sensitivity | 3.27× | Technology & Electronics |
| Caprivi Strip | 5.9× | |
| Hatten | 3.15× | Travel & Leisure |
| Gloria | 2.72× | Music & Radio |
| Ireen Sheer | 1.62× | Music & Radio |
| Picnic | 2× | Kids & Family |
| Building insulation | 2.34× | Home & Garden |
| Liberace | 3.19× | Music & Radio |
| Alaska | 1.8× | Travel & Leisure |
| Golem | 1.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.37 |
| Individualism | JOY | 1.22 |
| Urban Lifestyle | OPEN | 1.19 |
| Pet Ownership | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.12 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Germany | 13.2% |
| Italy | 7.9% |
See Horse breeding audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Horse breeding have in Germany?
Horse breeding has an estimated audience of 7,834,521 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horse breeding fans?
66.4% of Horse breeding fans are female, 33.6% are male, with an average age of 36.6 years.
Which brands do Horse breeding fans like most?
Horse breeding fans show strongest brand affinity for Progressive rock (3.45×), Gil Ofarim (1.58×), and Collectable (1.65×) over the country average.
Where do Horse breeding fans live in Germany?
Horse breeding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,610,392), Bayern (reach 1,328,044), and Niedersachsen (reach 1,230,513). These three regions account for the largest share of the active audience.
What other brands do Horse breeding fans also like?
Beyond Horse breeding itself, the audience over-indexes on Gil Ofarim (1.58×), Collectable (1.65×), Buddy – The Buddy Holly Story (3.55×), and Mechanic (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.