A data profile of the people who buy, follow and care about Horse breeding in Italy — modelled from more than twelve digital signal sources. Horse breeding has an estimated audience of 4,662,684 people in Italy.
Horse breeding has an estimated audience of 4,662,684 people in Italy. 57.8% are female, 42.2% are male, average age 41.7. Top brand affinities: Genetics, Pet adoption, Singer-songwriter, Adriatic Sea, Subscription business model.
Top brand affinities include Genetics, Pet adoption, Singer-songwriter, with strongest over-indexing on Genetics (2.66× the country average).
Demographically, the Horse breeding audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Horse breeding fan in Italy is more female, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Genetics.
The key figures that characterise the Horse breeding profile in Italy.
57.8% are female, 42.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.7 |
| Estimated audience size | 4,662,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Horse breeding audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.7% |
| Germany | 13.2% |
| Italy | 7.9% |
The strongest cross-interests of the Horse breeding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet adoption | Pets & Animals | 5.94× | ||
| 02 | Korean drama | Movies & TV | 3.04× | ||
| 03 | Genetics | Kids & Family | 2.66× | ||
| 04 | Biochemistry | Business & Career | 2.63× | ||
| 05 | Baking powder | Food & Beverages | 2.29× | ||
| 06 | Maisons du Monde | Home & Garden | 2.23× | ||
| 07 | Emotional intelligence | Health | 2.00× | ||
| 08 | Robert Redford | Movies & TV | 1.98× | ||
| 09 | Adriatic Sea | Travel & Leisure | 1.93× | ||
| 10 | Subscription business model | Shopping | 1.87× | ||
| 11 | Zoo | Kids & Family | 1.74× | ||
| 12 | Travel website | Travel & Leisure | 1.64× | ||
| 13 | Diary | Kids & Family | 1.62× | ||
| 14 | Tradition | Politics & Society | 1.57× | ||
| 15 | Serie B | Sports | 1.57× | ||
| 16 | Singer-songwriter | Music & Radio | 1.55× | ||
| 17 | Rural tourism | Travel & Leisure | 1.55× | ||
| 18 | Nonprofit organization | Politics & Society | 1.53× | ||
| 19 | Hypermarket | Shopping | 1.53× | ||
| 20 | Hair coloring | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Spirituality | BALANCE | 1.51× | |
| Tradition | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.76× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Horse breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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