Horse breeding Audience in United States

Horse breeding has an estimated audience of 12,314,772 people in United States. 56.2% are female, 43.8% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Horse breeding fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Horse breeding audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Horse breeding fans

Demographic split for Horse breeding audience in United States
MetricValue
Female56.2%
Male43.8%
Average age38.7
Estimated audience size12,314,772

Audience persona

The typical Horse breeding fan in United States is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Horse breeding in United States
RegionReachAffinity
Texas1,041,1920.98×
California933,2300.69×
Florida565,2260.68×
New York393,0510.57×
North Carolina341,9810.92×
Ohio340,5930.9×
Pennsylvania334,0470.81×
Georgia312,5750.82×
Illinois303,2900.74×
Michigan291,4210.9×
Tennessee276,5031.12×
Washington257,4391.04×
Indiana249,2411.11×
Virginia232,2370.77×
Missouri220,7751.11×
Oklahoma205,6561.5×
Arizona205,3380.82×
Kentucky201,3741.3×
Colorado193,1401×
Minnesota176,5591×
Alabama173,4831.01×
Wisconsin173,0850.93×
Louisiana171,8451.08×
South Carolina170,9540.92×
Oregon156,6811.11×
Utah145,6731.32×
Arkansas141,7871.4×
Massachusetts139,0090.57×
Maryland130,0890.61×
Iowa127,7961.26×
New Jersey126,3360.4×
Mississippi121,7431.2×
Kansas117,7501.21×
Idaho94,4821.53×
West Virginia86,1941.5×
Nevada84,2230.71×
New Mexico75,3861.22×
Connecticut71,5590.58×
Nebraska65,8281.07×
Montana60,8161.78×
Maine44,6011.01×
New Hampshire43,3710.89×
South Dakota42,5141.49×
Hawaii36,1310.68×
North Dakota32,8681.3×
Wyoming29,8061.63×
Alaska28,3981.08×
Vermont24,3291.13×
Delaware20,1590.59×
Rhode Island20,0240.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horse breeding audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.01×Sports
Diaper bag4.84×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Fly fishing3.81×Sports
FC Bayern Munich3.42×Sports
Arabian horse7.9×Pets & Animals
Boot Barn4.61×Fashion & Accessoires
Payment card8.17×Fashion & Accessoires
Golf Channel2.71×Sports
Multi-tool3.9×Home & Garden
Industrial engineering5.39×Business & Career
Princess Polly4.56×Fashion & Accessoires
Labrador4.13×Pets & Animals
Miniature Schnauzer3.81×Pets & Animals
Kayak3.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horse breeding audience
TraitClusterScore
PatriotismCONSERVATISM1.38
Pet OwnershipJOY1.16
IndividualismJOY1.15
Family OrientationCONSERVATISM1.13
Urban LifestyleOPEN1.11
TraditionCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Horse breeding
CountryShare
United States20.7%
Germany13.2%
Italy7.9%

See Horse breeding audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Horse breeding have in United States?

Horse breeding has an estimated audience of 12,314,772 people in United States, concentrated in Texas and California.

What is the gender split and age of Horse breeding fans?

56.2% of Horse breeding fans are female, 43.8% are male, with an average age of 38.7 years.

Which brands do Horse breeding fans like most?

Horse breeding fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Horse breeding fans live in United States?

Horse breeding fans in United States are most concentrated in Texas (reach 1,041,192), California (reach 933,230), and Florida (reach 565,226). These three regions account for the largest share of the active audience.

What other brands do Horse breeding fans also like?

Beyond Horse breeding itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.