Rascasse Audience Intelligence

Horse breeding Audience in United States

A data profile of the people who buy, follow and care about Horse breeding in United States — modelled from more than twelve digital signal sources. Horse breeding has an estimated audience of 12,314,772 people in United States.

#1922among Topic in United States#78in Pets & Animals

The average Horse breeding fan in United States is 38.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Planet Fitness, Arabian horse, Boot Barn, with strongest over-indexing on Planet Fitness (2.48× the country average).

Demographically, the Horse breeding audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horse breeding fan in United States is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse breeding profile in United States.

Audience size
12.3M
in United States
Gender
56.2%♀
43.8% male
Age
38.7
average years
Country rank
#2897
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse breeding fans

56.2% are female, 43.8% are male, average age 38.7.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Horse breeding audience in United States
MetricValue
Female56.2%
Male43.8%
Average age38.7
Estimated audience size12,314,772
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Horse breeding audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Horse breeding audience comes from United States.

Worldwide audience distribution share by country for Horse breeding
CountryShare
United States20.7%
Germany13.2%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse breeding audience in United States is strongest.

Fig. 05

Top regions by affinity

Horse breeding fans by region: top regions in United States
#RegionReachAffinity×
01Montana~60K1.69×
02Wyoming~30K1.59×
03Idaho~90K1.48×
04South Dakota~40K1.46×
05Arkansas~100K1.43×
06West Virginia~80K1.42×
07North Dakota~40K1.42×
08Oklahoma~200K1.41×
09Kentucky~200K1.34×
10Utah~100K1.28×
11Kansas~100K1.23×
12Iowa~100K1.22×
13Mississippi~100K1.21×
14Alaska~30K1.21×
15New Mexico~70K1.13×
16Missouri~200K1.11×
17Nebraska~70K1.11×
18Tennessee~300K1.08×
19Indiana~200K1.08×
20Louisiana~200K1.08×
21Vermont~20K1.08×
22Oregon~100K1.06×
23Ohio~400K1.04×
24Alabama~200K1.03×
25Texas~1M1.01×
26Wisconsin~200K0.99×
27Washington~200K0.98×
28Maine~40K0.97×
29Minnesota~200K0.96×
30Colorado~200K0.92×
31South Carolina~200K0.89×
32New Hampshire~40K0.89×
33Michigan~300K0.88×
34North Carolina~300K0.87×
35Georgia~300K0.86×
36Arizona~200K0.82×
37Pennsylvania~300K0.81×
38Virginia~200K0.76×
39Hawaii~40K0.76×
40Delaware~20K0.73×
41Nevada~80K0.71×
42Illinois~300K0.69×
43California~900K0.68×
44Florida~600K0.66×
45Rhode Island~30K0.64×
46Maryland~100K0.61×
47Connecticut~70K0.60×
48Massachusetts~100K0.56×
49New York~400K0.53×
50New Jersey~100K0.44×
Fig. 06

Affinity by region

Affinity by region — Horse breeding, United States
0.44×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse breeding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse breeding audience
#·InterestCategoryAffinity×
01Arabian horsePets & Animals9.24×
02Show jumpingSports8.44×
03Horse showPets & Animals7.78×
04Boot BarnFashion & Accessoires5.27×
05Horse racingSports5.10×
06MongoliaTravel & Leisure4.13×
07KayakTravel & Leisure3.82×
08Princess PollyFashion & Accessoires3.82×
09Diaper bagKids & Family3.44×
10Miniature SchnauzerPets & Animals3.28×
11Horseback ridingSports3.16×
12Planet FitnessSports2.48×
13RodeoSports2.31×
14Golf ChannelSports2.26×
15MetaphysicsBusiness & Career2.15×
16CarpentryHome & Garden2.10×
17Veterinary medicineBusiness & Career1.91×
18MenardsHome & Garden1.90×
19LivestockPets & Animals1.84×
20AutoZoneCars & Mobility1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse breeding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse breeding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Urban LifestyleOPEN1.25×
IndividualismJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse breeding audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Luxury OrientationPREMIUM0.86×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse breeding have in United States?

Horse breeding has an estimated audience of 12,314,772 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Horse breeding fans?

56.2% of Horse breeding fans are female, 43.8% are male, with an average age of 38.7 years.

03

Which brands do Horse breeding fans like most?

Horse breeding fans show strongest brand affinity for Planet Fitness (2.48×), Arabian horse (9.24×), and Boot Barn (5.27×) over the country average.

04

Where do Horse breeding fans live in United States?

Horse breeding fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Horse breeding fans also like?

Beyond Horse breeding itself, the audience over-indexes on Arabian horse (9.24×), Boot Barn (5.27×), Kayak (3.82×), and Diaper bag (3.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Horse breeding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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