Horse breeding Audience in United States

Horse breeding logo

Horse breeding has an estimated audience of 12,314,772 people in United States. 56.2% are female, 43.8% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Tech News, UK garage, JDSU, Product design, Urban Outfitters.

The average Horse breeding fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tech News, UK garage, JDSU, with strongest over-indexing on Tech News (20× the country average). Demographically, the Horse breeding audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Horse breeding fans

Demographic split for Horse breeding audience in United States
MetricValue
Female56.2%
Male43.8%
Average age38.7
Estimated audience size12,314,772

Audience persona

The typical Horse breeding fan in United States is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Horse breeding in United States
RegionReachAffinity
Texas1,041,1920.98×
California933,2300.69×
Florida565,2260.68×
New York393,0510.57×
North Carolina341,9810.92×
Ohio340,5930.9×
Pennsylvania334,0470.81×
Georgia312,5750.82×
Illinois303,2900.74×
Michigan291,4210.9×
Tennessee276,5031.12×
Washington257,4391.04×
Indiana249,2411.11×
Virginia232,2370.77×
Missouri220,7751.11×
Oklahoma205,6561.5×
Arizona205,3380.82×
Kentucky201,3741.3×
Colorado193,1401×
Minnesota176,5591×
Alabama173,4831.01×
Wisconsin173,0850.93×
Louisiana171,8451.08×
South Carolina170,9540.92×
Oregon156,6811.11×
Utah145,6731.32×
Arkansas141,7871.4×
Massachusetts139,0090.57×
Maryland130,0890.61×
Iowa127,7961.26×
New Jersey126,3360.4×
Mississippi121,7431.2×
Kansas117,7501.21×
Idaho94,4821.53×
West Virginia86,1941.5×
Nevada84,2230.71×
New Mexico75,3861.22×
Connecticut71,5590.58×
Nebraska65,8281.07×
Montana60,8161.78×
Maine44,6011.01×
New Hampshire43,3710.89×
South Dakota42,5141.49×
Hawaii36,1310.68×
North Dakota32,8681.3×
Wyoming29,8061.63×
Alaska28,3981.08×
Vermont24,3291.13×
Delaware20,1590.59×
Rhode Island20,0240.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horse breeding audience
BrandAffinityCategory
Tech News20×Technology & Electronics
UK garage9×Music & Radio
JDSU3.33×Business & Career
Product design2.11×Business & Career
Urban Outfitters1.75×Shopping
Home equity1.58×Home & Garden
Nebraska Cornhuskers football2.87×Sports
Staycation2.37×Home & Garden
3D printing1.78×Technology & Electronics
Isometric exercise5.64×Sports
Joshua Jackson2.78×Movies & TV
Pro-Ject2.5×Music & Radio
Home staging3.05×Home & Garden
Jesse Plemons1.95×Movies & TV
Stamp collecting2.61×Home & Garden
MK2.19×Music & Radio
Noodle (Gorillaz)1.69×Music & Radio
Jaws2.53×Movies & TV
9NEWS (KUSA)2.23×Movies & TV
Charlamagne Tha God4.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horse breeding audience
TraitClusterScore
PatriotismCONSERVATISM1.38
Pet OwnershipJOY1.16
IndividualismJOY1.15
Family OrientationCONSERVATISM1.13
Urban LifestyleOPEN1.11
TraditionCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Horse breeding
CountryShare
United States20.7%
Germany13.2%
Italy7.9%

See Horse breeding audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Horse breeding have in United States?

Horse breeding has an estimated audience of 12,314,772 people in United States, concentrated in Texas and California.

What is the gender split and age of Horse breeding fans?

56.2% of Horse breeding fans are female, 43.8% are male, with an average age of 38.7 years.

Which brands do Horse breeding fans like most?

Horse breeding fans show strongest brand affinity for Tech News (20×), UK garage (9×), and JDSU (3.33×) over the country average.

Where do Horse breeding fans live in United States?

Horse breeding fans in United States are most concentrated in Texas (reach 1,041,192), California (reach 933,230), and Florida (reach 565,226). These three regions account for the largest share of the active audience.

What other brands do Horse breeding fans also like?

Beyond Horse breeding itself, the audience over-indexes on UK garage (9×), JDSU (3.33×), Product design (2.11×), and Urban Outfitters (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.