Rascasse Audience Intelligence

Miniature Schnauzer Audience in United States

A data profile of the people who buy, follow and care about Miniature Schnauzer in United States — modelled from more than twelve digital signal sources. Miniature Schnauzer has an estimated audience of 11,957,447 people in United States.

#16among Dog breed in United States#1972among Topic in United States#81in Pets & Animals

The average Miniature Schnauzer fan in United States is 38.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Arts and music, Sports, Outdoor recreation, with strongest over-indexing on Arts and music (2.2× the country average).

Demographically, the Miniature Schnauzer audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miniature Schnauzer fan in United States is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Arts and music.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miniature Schnauzer profile in United States.

Audience size
12M
in United States
Gender
65.3%♀
34.7% male
Age
38.5
average years
Country rank
#2989
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miniature Schnauzer fans

65.3% are female, 34.7% are male, average age 38.5.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Miniature Schnauzer audience in United States
MetricValue
Female65.3%
Male34.7%
Average age38.5
Estimated audience size11,957,447
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Miniature Schnauzer audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Miniature Schnauzer audience comes from United States.

Worldwide audience distribution share by country for Miniature Schnauzer
CountryShare
United States23.2%
Japan21.8%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miniature Schnauzer audience in United States is strongest.

Fig. 05

Top regions by affinity

Miniature Schnauzer fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.65×
02Alabama~300K1.60×
03Louisiana~200K1.54×
04Texas~1.5M1.47×
05Arkansas~100K1.44×
06Tennessee~300K1.43×
07Georgia~500K1.41×
08Oklahoma~200K1.40×
09West Virginia~70K1.30×
10Kentucky~200K1.25×
11New Mexico~70K1.23×
12North Carolina~400K1.20×
13Alaska~30K1.14×
14South Carolina~200K1.13×
15Idaho~70K1.10×
16Arizona~300K1.07×
17Missouri~200K1.07×
18Indiana~200K1.04×
19Nebraska~60K1.04×
20Wyoming~20K1.03×
21Florida~800K1.02×
22Utah~100K1.02×
23Virginia~300K1.00×
24Kansas~90K1.00×
25South Dakota~30K1.00×
26Colorado~200K0.99×
27Montana~30K0.98×
28Nevada~100K0.97×
29Iowa~90K0.96×
30California~1M0.93×
31North Dakota~20K0.91×
32Ohio~300K0.90×
33Washington~200K0.85×
34Illinois~300K0.84×
35Michigan~300K0.81×
36Minnesota~100K0.80×
37Maryland~200K0.79×
38Delaware~30K0.78×
39Oregon~100K0.76×
40Washington, District of Columbia~30K0.76×
41Connecticut~90K0.74×
42Pennsylvania~300K0.72×
43Wisconsin~100K0.72×
44New Hampshire~30K0.70×
45Maine~30K0.70×
46New York~500K0.69×
47New Jersey~200K0.69×
48Rhode Island~30K0.69×
49Hawaii~30K0.67×
50Massachusetts~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Miniature Schnauzer, United States
0.65×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miniature Schnauzer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miniature Schnauzer audience
#·InterestCategoryAffinity×
01LabradorPets & Animals6.94×
02Boston TerrierPets & Animals6.83×
03CoachFashion & Accessoires6.21×
04Dog breedingPets & Animals5.85×
05Dog harnessPets & Animals4.19×
06Walt Disney WorldTravel & Leisure3.14×
07WildlifeTravel & Leisure2.63×
08AdventureTravel & Leisure2.60×
09Outdoor recreationSports2.31×
10Arts and musicArts & Culture2.20×
11SportsSports2.15×
12EntertainmentMovies & TV2.13×
13MoviesMovies & TV2.09×
14FoodFood & Beverages2.08×
15MusicBusiness & Career2.06×
16Food and drinkFood & Beverages2.05×
17ReadingLiterature2.04×
18Consumer electronicsTechnology & Electronics1.95×
19Live eventsMusic & Radio1.95×
20GamesGames1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miniature Schnauzer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miniature Schnauzer audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.30×
Healthy LifestyleBALANCE1.90×
Urban LifestyleOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miniature Schnauzer audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Social Media UsageJOY0.90×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miniature Schnauzer have in United States?

Miniature Schnauzer has an estimated audience of 11,957,447 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Miniature Schnauzer fans?

65.3% of Miniature Schnauzer fans are female, 34.7% are male, with an average age of 38.5 years.

03

Which brands do Miniature Schnauzer fans like most?

Miniature Schnauzer fans show strongest brand affinity for Arts and music (2.2×), Sports (2.15×), and Outdoor recreation (2.31×) over the country average.

04

Where do Miniature Schnauzer fans live in United States?

Miniature Schnauzer fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Miniature Schnauzer fans also like?

Beyond Miniature Schnauzer itself, the audience over-indexes on Sports (2.15×), Outdoor recreation (2.31×), Food and drink (2.05×), and Music (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Miniature Schnauzer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miniature Schnauzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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