Dog breeding Audience in United States

Dog breeding has an estimated audience of 16,376,160 people in United States. 66.2% are female, 33.8% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Dog agility, Planet Fitness, Pet store, Diaper bag.

The average Dog breeding fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Dog agility, Planet Fitness, with strongest over-indexing on PSV Eindhoven (40.88× the country average). Demographically, the Dog breeding audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog breeding fans

Demographic split for Dog breeding audience in United States
MetricValue
Female66.2%
Male33.8%
Average age37.3
Estimated audience size16,376,160

Audience persona

The typical Dog breeding fan in United States is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Dog breeding in United States
RegionReachAffinity
California1,986,4301.1×
Texas1,676,8151.19×
Florida1,110,3241×
New York831,4530.91×
Illinois554,9151.02×
Pennsylvania535,0780.97×
North Carolina511,3081.04×
Ohio509,2331.01×
Georgia507,1621.01×
Michigan428,6361×
Virginia379,6230.95×
New Jersey365,2900.88×
Tennessee362,8201.1×
Washington361,3641.1×
Indiana355,3481.19×
Arizona345,7901.03×
Missouri295,7571.12×
Massachusetts278,0190.86×
Alabama257,1701.12×
Maryland252,5980.9×
South Carolina240,3630.98×
Wisconsin237,9450.97×
Colorado237,3610.92×
Kentucky231,7301.13×
Louisiana230,0491.09×
Minnesota229,4790.98×
Oklahoma228,3471.26×
Oregon209,8121.12×
Arkansas160,3911.19×
Nevada157,3660.99×
Utah156,5521.07×
Iowa150,5511.12×
Kansas145,4721.13×
Connecticut142,6720.87×
Mississippi140,0121.04×
Nebraska88,6241.08×
West Virginia87,1971.14×
Idaho86,7641.06×
New Mexico76,7680.93×
Hawaii64,9950.92×
New Hampshire51,7970.8×
Maine51,5980.88×
Montana46,7481.03×
Rhode Island41,1420.79×
South Dakota36,7390.97×
Delaware34,6770.77×
Washington, District of Columbia33,9050.69×
Alaska31,8380.91×
North Dakota31,5340.94×
Vermont23,5120.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog breeding audience
BrandAffinityCategory
PSV Eindhoven40.88×Sports
Dog agility12.58×Pets & Animals
Planet Fitness3.33×Sports
Pet store4.51×Pets & Animals
Diaper bag5.15×Kids & Family
Hobby Lobby2.84×Home & Garden
Pet food3.42×Pets & Animals
Rottweiler4.45×Pets & Animals
Doberman Pinscher4.9×Pets & Animals
American Pit Bull Terrier4.49×Pets & Animals
Miniature Schnauzer5.36×Pets & Animals
Aldi2.33×Shopping
Largemouth bass5.62×Food & Beverages
Labrador5.5×Pets & Animals
Bulldog3.37×Pets & Animals
Dog grooming5.56×Pets & Animals
Australian Shepherd4.72×Pets & Animals
Alaskan Malamute5.43×Pets & Animals
Siberian Husky3.92×Pets & Animals
Border Collie4.18×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog breeding audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
Pet OwnershipJOY1.84
SustainabilityBALANCE1.58
PatriotismCONSERVATISM1.49
Luxury OrientationPREMIUM1.39
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Dog breeding
CountryShare
United States29.3%
Japan11.9%
Germany8.2%

See Dog breeding audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog breeding have in United States?

Dog breeding has an estimated audience of 16,376,160 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog breeding fans?

66.2% of Dog breeding fans are female, 33.8% are male, with an average age of 37.3 years.

Which brands do Dog breeding fans like most?

Dog breeding fans show strongest brand affinity for PSV Eindhoven (40.88×), Dog agility (12.58×), and Planet Fitness (3.33×) over the country average.

Where do Dog breeding fans live in United States?

Dog breeding fans in United States are most concentrated in California (reach 1,986,430), Texas (reach 1,676,815), and Florida (reach 1,110,324). These three regions account for the largest share of the active audience.

What other brands do Dog breeding fans also like?

Beyond Dog breeding itself, the audience over-indexes on Dog agility (12.58×), Planet Fitness (3.33×), Pet store (4.51×), and Diaper bag (5.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.