Rascasse Audience Intelligence

Dog breeding Audience in United States

A data profile of the people who buy, follow and care about Dog breeding in United States — modelled from more than twelve digital signal sources. Dog breeding has an estimated audience of 16,376,160 people in United States.

#1440among Topic in United States#57in Pets & Animals

The average Dog breeding fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Bulldog, Rottweiler, with strongest over-indexing on Dog agility (17.28× the country average).

Demographically, the Dog breeding audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog breeding fan in United States is more female, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog breeding profile in United States.

Audience size
16.4M
in United States
Gender
66.2%♀
33.8% male
Age
37.3
average years
Country rank
#2112
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog breeding fans

66.2% are female, 33.8% are male, average age 37.3.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Dog breeding audience in United States
MetricValue
Female66.2%
Male33.8%
Average age37.3
Estimated audience size16,376,160
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Dog breeding audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3917%
40-4919%
50+18%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Dog breeding audience comes from United States.

Worldwide audience distribution share by country for Dog breeding
CountryShare
United States29.3%
Japan11.9%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog breeding audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog breeding fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.27×
02Arkansas~200K1.21×
03West Virginia~90K1.17×
04Texas~1.5M1.16×
05Indiana~300K1.16×
06Missouri~300K1.16×
07Kentucky~200K1.15×
08Kansas~100K1.14×
09Iowa~200K1.12×
10Nebraska~90K1.12×
11Alabama~300K1.11×
12Montana~50K1.08×
13South Dakota~40K1.08×
14Oregon~200K1.07×
15Louisiana~200K1.06×
16Utah~200K1.06×
17Mississippi~100K1.06×
18Idaho~90K1.06×
19Alaska~40K1.05×
20North Dakota~40K1.05×
21California~2M1.04×
22Tennessee~300K1.04×
23Wyoming~30K1.03×
24North Carolina~500K1.02×
25Ohio~500K1.01×
26Arizona~300K1.01×
27Washington~300K1.01×
28Illinois~500K0.98×
29Michigan~400K0.98×
30Nevada~200K0.98×
31Georgia~500K0.96×
32Wisconsin~200K0.96×
33Minnesota~200K0.96×
34New Mexico~80K0.96×
35Pennsylvania~500K0.95×
36Hawaii~70K0.95×
37South Carolina~200K0.94×
38Florida~1M0.93×
39Virginia~400K0.93×
40Maine~50K0.92×
41Maryland~200K0.88×
42Colorado~200K0.88×
43Connecticut~100K0.87×
44New York~800K0.85×
45New Jersey~400K0.85×
46New Hampshire~50K0.85×
47Massachusetts~300K0.83×
48Delaware~40K0.83×
49Rhode Island~40K0.80×
50Washington, District of Columbia~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Dog breeding, United States
0.66×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog breeding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog breeding audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals17.28×
02International educationBusiness & Career11.84×
03Doberman PinscherPets & Animals5.95×
04Australian ShepherdPets & Animals5.88×
05Miniature SchnauzerPets & Animals5.85×
06RottweilerPets & Animals5.61×
07American Pit Bull TerrierPets & Animals5.50×
08Border ColliePets & Animals5.38×
09Siberian HuskyPets & Animals5.31×
10BeaglePets & Animals5.14×
11Shih TzuPets & Animals5.14×
12PoodlePets & Animals4.78×
13French BulldogPets & Animals4.72×
14Yorkshire TerrierPets & Animals4.68×
15Pet sittingPets & Animals4.66×
16BulldogPets & Animals4.60×
17Chihuahua (dog)Pets & Animals4.42×
18Labrador RetrieverPets & Animals4.21×
19Dog harnessPets & Animals4.10×
20Pet storePets & Animals3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog breeding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog breeding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
Family OrientationCONSERVATISM1.77×
Pet OwnershipJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog breeding audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
IndulgenceJOY0.91×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog breeding have in United States?

Dog breeding has an estimated audience of 16,376,160 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog breeding fans?

66.2% of Dog breeding fans are female, 33.8% are male, with an average age of 37.3 years.

03

Which brands do Dog breeding fans like most?

Dog breeding fans show strongest brand affinity for Dog agility (17.28×), Bulldog (4.6×), and Rottweiler (5.61×) over the country average.

04

Where do Dog breeding fans live in United States?

Dog breeding fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Dog breeding fans also like?

Beyond Dog breeding itself, the audience over-indexes on Bulldog (4.6×), Rottweiler (5.61×), French Bulldog (4.72×), and American Pit Bull Terrier (5.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog breeding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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