A data profile of the people who buy, follow and care about Dog breeding in United Kingdom — modelled from more than twelve digital signal sources. Dog breeding has an estimated audience of 3,663,543 people in United Kingdom.
The average Dog breeding fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Dog agility, Pet store, Pet sitting, with strongest over-indexing on Dog agility (16.24× the country average).
Demographically, the Dog breeding audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dog breeding fan in United Kingdom is more female, around 42.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.
The key figures that characterise the Dog breeding profile in United Kingdom.
72.8% are female, 27.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 42.7 |
| Estimated audience size | 3,663,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Dog breeding audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 11.9% |
| Germany | 8.2% |
Where the Dog breeding audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.44× | |
| 02 | Yorkshire and the Humber | ~400K | 1.38× | |
| 03 | Wales | ~200K | 1.19× | |
| 04 | North East | ~200K | 1.18× | |
| 05 | Scotland | ~300K | 0.96× | |
| 06 | South East | ~500K | 0.94× | |
| 07 | England | ~2.5M | 0.93× | |
| 08 | Northern Ireland | ~100K | 0.92× | |
| 09 | South West | ~300K | 0.88× | |
| 10 | East Midlands | ~200K | 0.87× | |
| 11 | East of England | ~300K | 0.81× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the Dog breeding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andrology | Health | 30.76× | ||
| 02 | Dog agility | Pets & Animals | 16.24× | ||
| 03 | Hamster | Pets & Animals | 9.06× | ||
| 04 | Pet store | Pets & Animals | 6.72× | ||
| 05 | Pet sitting | Pets & Animals | 5.14× | ||
| 06 | Dog training | Pets & Animals | 4.79× | ||
| 07 | Animal testing | Politics & Society | 4.43× | ||
| 08 | Dog grooming | Pets & Animals | 4.19× | ||
| 09 | Pet food | Pets & Animals | 3.85× | ||
| 10 | Animal rights | Politics & Society | 3.50× | ||
| 11 | Rottweiler | Pets & Animals | 2.94× | ||
| 12 | Border Collie | Pets & Animals | 2.91× | ||
| 13 | Veterinary medicine | Business & Career | 2.85× | ||
| 14 | Etsy | Fashion & Accessoires | 2.26× | ||
| 15 | Genetics | Kids & Family | 1.99× | ||
| 16 | Nonprofit organization | Politics & Society | 1.90× | ||
| 17 | Katie Price | Fashion & Accessoires | 1.80× | ||
| 18 | Dunelm | Home & Garden | 1.72× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 20 | EasyJet | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.53× | |
| Risk Appetite | THRILL | 1.42× | |
| Patriotism | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Tradition | CONSERVATISM | 0.95× | |
| Career Orientation | POWER | 1.01× |
Dog breeding has an estimated audience of 3,663,543 people in United Kingdom, concentrated in England and South East.
72.8% of Dog breeding fans are female, 27.2% are male, with an average age of 42.7 years.
Dog breeding fans show strongest brand affinity for Dog agility (16.24×), Pet store (6.72×), and Pet sitting (5.14×) over the country average.
Dog breeding fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dog breeding itself, the audience over-indexes on Pet store (6.72×), Pet sitting (5.14×), Pet food (3.85×), and Animal rights (3.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dog breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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