A data profile of the people who buy, follow and care about Border Collie in United Kingdom — modelled from more than twelve digital signal sources. Border Collie has an estimated audience of 3,849,719 people in United Kingdom.
The average Border Collie fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Siberian Husky, Dog lovers, Maltese (dog), with strongest over-indexing on Siberian Husky (5.25× the country average).
Demographically, the Border Collie audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Border Collie fan in United Kingdom is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Siberian Husky.
The key figures that characterise the Border Collie profile in United Kingdom.
72.2% are female, 27.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 43.0 |
| Estimated audience size | 3,849,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Border Collie audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 17.9% |
| Germany | 6.6% |
Where the Border Collie audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.40× | |
| 02 | West Midlands | ~200K | 1.36× | |
| 03 | North East | ~200K | 1.22× | |
| 04 | Wales | ~300K | 1.16× | |
| 05 | Scotland | ~400K | 1.05× | |
| 06 | South East | ~500K | 0.93× | |
| 07 | Northern Ireland | ~100K | 0.92× | |
| 08 | East Midlands | ~200K | 0.89× | |
| 09 | South West | ~300K | 0.88× | |
| 10 | England | ~3M | 0.86× | |
| 11 | East of England | ~300K | 0.79× | |
| 12 | North West | ~200K | 0.54× |
The strongest cross-interests of the Border Collie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Siberian Husky | Pets & Animals | 5.25× | ||
| 02 | Australian Shepherd | Pets & Animals | 5.17× | ||
| 03 | Alaskan Malamute | Pets & Animals | 5.13× | ||
| 04 | Welsh Corgi | Pets & Animals | 4.92× | ||
| 05 | Doberman Pinscher | Pets & Animals | 4.87× | ||
| 06 | Miniature Schnauzer | Pets & Animals | 4.87× | ||
| 07 | Boston Terrier | Pets & Animals | 4.82× | ||
| 08 | Beagle | Pets & Animals | 4.77× | ||
| 09 | Maltese (dog) | Pets & Animals | 4.69× | ||
| 10 | Shih Tzu | Pets & Animals | 4.67× | ||
| 11 | Pomeranian (dog) | Pets & Animals | 4.38× | ||
| 12 | Boxer (dog) | Pets & Animals | 4.37× | ||
| 13 | Poodle | Pets & Animals | 4.16× | ||
| 14 | Dog lovers | Pets & Animals | 4.08× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 4.00× | ||
| 16 | Pug | Pets & Animals | 3.77× | ||
| 17 | Rottweiler | Pets & Animals | 3.75× | ||
| 18 | Labrador Retriever | Pets & Animals | 3.66× | ||
| 19 | Dog food | Pets & Animals | 2.90× | ||
| 20 | Pets | Pets & Animals | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.10× | |
| Mindfulness | BALANCE | 1.48× | |
| Design Affinity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.59× | |
| Convenience Orientation | PREMIUM | 0.67× | |
| Need for Security | CONSERVATISM | 0.69× |
Border Collie has an estimated audience of 3,849,719 people in United Kingdom, concentrated in England and South East.
72.2% of Border Collie fans are female, 27.8% are male, with an average age of 43.0 years.
Border Collie fans show strongest brand affinity for Siberian Husky (5.25×), Dog lovers (4.08×), and Maltese (dog) (4.69×) over the country average.
Border Collie fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Border Collie itself, the audience over-indexes on Dog lovers (4.08×), Maltese (dog) (4.69×), Beagle (4.77×), and Pets (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Border Collie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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