A data profile of the people who buy, follow and care about Pug in United Kingdom — modelled from more than twelve digital signal sources. Pug has an estimated audience of 4,585,267 people in United Kingdom.
The average Pug fan in United Kingdom is 41.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pet store, Dog agility, Pet sitting, with strongest over-indexing on Pet store (5.73× the country average).
Demographically, the Pug audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pug fan in United Kingdom is more female, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Pug profile in United Kingdom.
71.0% are female, 29.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 41.6 |
| Estimated audience size | 4,585,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Pug audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 17.2% |
| Germany | 6.1% |
Where the Pug audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.41× | |
| 02 | Yorkshire and the Humber | ~500K | 1.30× | |
| 03 | Wales | ~300K | 1.14× | |
| 04 | East of England | ~500K | 1.10× | |
| 05 | North East | ~200K | 1.08× | |
| 06 | Northern Ireland | ~100K | 1.00× | |
| 07 | Scotland | ~400K | 0.99× | |
| 08 | South East | ~600K | 0.95× | |
| 09 | South West | ~300K | 0.87× | |
| 10 | England | ~3.5M | 0.86× | |
| 11 | East Midlands | ~300K | 0.85× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Pug audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 9.78× | ||
| 02 | Pet store | Pets & Animals | 5.73× | ||
| 03 | Pet sitting | Pets & Animals | 4.21× | ||
| 04 | Labrador | Pets & Animals | 3.97× | ||
| 05 | Dog grooming | Pets & Animals | 3.85× | ||
| 06 | Border Collie | Pets & Animals | 3.77× | ||
| 07 | Rottweiler | Pets & Animals | 3.32× | ||
| 08 | Pet food | Pets & Animals | 3.18× | ||
| 09 | French Bulldog | Pets & Animals | 2.51× | ||
| 10 | Cat food | Pets & Animals | 2.48× | ||
| 11 | Veterinary medicine | Business & Career | 2.36× | ||
| 12 | Animal rights | Politics & Society | 2.15× | ||
| 13 | Dogs | Pets & Animals | 1.90× | ||
| 14 | Etsy | Fashion & Accessoires | 1.89× | ||
| 15 | New Look | Fashion & Accessoires | 1.88× | ||
| 16 | Local food | Food & Beverages | 1.81× | ||
| 17 | Dunelm | Home & Garden | 1.80× | ||
| 18 | Nonprofit organization | Politics & Society | 1.73× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 20 | Harrods | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.56× | |
| Community Orientation | OPEN | 1.71× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.95× |
Pug has an estimated audience of 4,585,267 people in United Kingdom, concentrated in England and South East.
71.0% of Pug fans are female, 29.0% are male, with an average age of 41.6 years.
Pug fans show strongest brand affinity for Pet store (5.73×), Dog agility (9.78×), and Pet sitting (4.21×) over the country average.
Pug fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pug itself, the audience over-indexes on Dog agility (9.78×), Pet sitting (4.21×), Pet food (3.18×), and Dogs (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.