A data profile of the people who buy, follow and care about Cat food in United Kingdom — modelled from more than twelve digital signal sources. Cat food has an estimated audience of 5,761,839 people in United Kingdom.
The average Cat food fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Cat play and toys, Litter box, Kitten, with strongest over-indexing on Cat play and toys (4.56× the country average).
Demographically, the Cat food audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cat food fan in United Kingdom is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Cat play and toys.
The key figures that characterise the Cat food profile in United Kingdom.
70.0% are female, 30.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 42.4 |
| Estimated audience size | 5,761,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Cat food audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 12.8% |
| Germany | 5.4% |
Where the Cat food audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.18× | |
| 02 | North West | ~700K | 1.17× | |
| 03 | East Midlands | ~500K | 1.17× | |
| 04 | England | ~4.5M | 1.16× | |
| 05 | East of England | ~600K | 1.11× | |
| 06 | South West | ~500K | 1.10× | |
| 07 | Greater London | ~800K | 1.09× | |
| 08 | Scotland | ~500K | 1.01× | |
| 09 | South East | ~800K | 1.00× | |
| 10 | West Midlands | ~200K | 0.84× | |
| 11 | Yorkshire and the Humber | ~400K | 0.79× | |
| 12 | North East | ~200K | 0.75× | |
| 13 | Northern Ireland | ~100K | 0.71× |
The strongest cross-interests of the Cat food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 5.46× | ||
| 02 | Litter box | Pets & Animals | 5.07× | ||
| 03 | Cat play and toys | Pets & Animals | 4.56× | ||
| 04 | Persian cat | Pets & Animals | 4.49× | ||
| 05 | Bengal cat | Pets & Animals | 3.95× | ||
| 06 | Siamese cat | Pets & Animals | 3.90× | ||
| 07 | Maine Coon | Pets & Animals | 3.71× | ||
| 08 | British Shorthair | Pets & Animals | 3.57× | ||
| 09 | Cats Protection | Pets & Animals | 3.37× | ||
| 10 | Kitten | Pets & Animals | 3.27× | ||
| 11 | Pomeranian (dog) | Pets & Animals | 2.90× | ||
| 12 | Chihuahua (dog) | Pets & Animals | 2.80× | ||
| 13 | Dog lovers | Pets & Animals | 2.51× | ||
| 14 | Dog health | Pets & Animals | 2.28× | ||
| 15 | Dog collar | Pets & Animals | 2.24× | ||
| 16 | Dog food | Pets & Animals | 2.10× | ||
| 17 | KPop Demon Hunters | Movies & TV | 2.04× | ||
| 18 | Pet food | Pets & Animals | 1.88× | ||
| 19 | Dog walking | Pets & Animals | 1.81× | ||
| 20 | Harry Potter | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.65× | |
| Individualism | JOY | 1.37× | |
| Community Orientation | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.75× | |
| Need for Security | CONSERVATISM | 0.75× |
Cat food has an estimated audience of 5,761,839 people in United Kingdom, concentrated in England and Greater London.
70.0% of Cat food fans are female, 30.0% are male, with an average age of 42.4 years.
Cat food fans show strongest brand affinity for Cat play and toys (4.56×), Litter box (5.07×), and Kitten (3.27×) over the country average.
Cat food fans in United Kingdom are most concentrated in England (reach ~4.5M), Greater London (reach ~800K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Cat food itself, the audience over-indexes on Litter box (5.07×), Kitten (3.27×), Persian cat (4.49×), and Harry Potter (1.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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