Dog walking Audience in United Kingdom
Dog walking has an estimated audience of 11,463,023 people in United Kingdom. 70.1% are female, 29.9% are male, average age 43.6. Top regions: England, South East, Scotland.
The average Dog walking fan in United Kingdom is 43.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Demographically, the Dog walking audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Category: Pets & Animals · Type: Topic
Demographics of Dog walking fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 43.6 |
| Estimated audience size | 11,463,023 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,107,843 | 0.67× |
| South East | 1,473,191 | 0.96× |
| Scotland | 1,259,838 | 1.22× |
| Yorkshire and the Humber | 1,127,372 | 1.22× |
| South West | 1,075,255 | 1.14× |
| Wales | 915,308 | 1.4× |
| East of England | 828,724 | 0.79× |
| East Midlands | 771,769 | 0.96× |
| North West | 760,634 | 0.62× |
| West Midlands | 632,678 | 1.29× |
| North East | 455,759 | 1.02× |
| Northern Ireland | 251,506 | 0.71× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.78 |
| Price Sensitivity | PREMIUM | 1.55 |
| Community Orientation | OPEN | 1.32 |
| Luxury Orientation | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.25 |
| LGBTQ+ Identity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 12.6% |
| United Kingdom | 7.9% |
See Dog walking audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Dog walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.