A data profile of the people who buy, follow and care about Shopping in United Kingdom — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 38,059,513 people in United Kingdom.
The average Shopping fan in United Kingdom is 43.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Beauty tips, Bad Bunny, BTS, with strongest over-indexing on Beauty tips (1.73× the country average).
Demographically, the Shopping audience skews more female with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Shopping fan in United Kingdom is more female, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for Beauty tips.
The key figures that characterise the Shopping profile in United Kingdom.
57.7% are female, 42.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.9 |
| Estimated audience size | 38,059,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Shopping audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
Where the Shopping audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~6.5M | 1.33× | |
| 02 | North West | ~5M | 1.18× | |
| 03 | South West | ~3.5M | 1.15× | |
| 04 | East Midlands | ~3M | 1.09× | |
| 05 | Scotland | ~3.5M | 1.04× | |
| 06 | England | ~29M | 1.02× | |
| 07 | East of England | ~3.5M | 1.01× | |
| 08 | Northern Ireland | ~1M | 1.01× | |
| 09 | South East | ~5M | 0.97× | |
| 10 | Wales | ~2M | 0.94× | |
| 11 | Yorkshire and the Humber | ~2.5M | 0.81× | |
| 12 | North East | ~1M | 0.75× | |
| 13 | West Midlands | ~1M | 0.72× |
The strongest cross-interests of the Shopping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angela Bassett | Movies & TV | 2.03× | ||
| 02 | Maquillaje Profesional | Beauty & Wellness | 1.90× | ||
| 03 | BTS | Music & Radio | 1.81× | ||
| 04 | Astro (Malaysian satellite television) | Movies & TV | 1.77× | ||
| 05 | Enhypen | Music & Radio | 1.77× | ||
| 06 | Kebaya | Fashion & Accessoires | 1.75× | ||
| 07 | Beauty tips | Beauty & Wellness | 1.73× | ||
| 08 | Bawal | Fashion & Accessoires | 1.71× | ||
| 09 | Bad Bunny | Music & Radio | 1.69× | ||
| 10 | Rajasthan Royals | Sports | 1.68× | ||
| 11 | Kolkata Knight Riders | Sports | 1.65× | ||
| 12 | Gold Jewelry | Fashion & Accessoires | 1.64× | ||
| 13 | Chennai Super Kings | Sports | 1.61× | ||
| 14 | Enrique Iglesias | Music & Radio | 1.60× | ||
| 15 | Rosalía | Music & Radio | 1.57× | ||
| 16 | Jejudo | Travel & Leisure | 1.56× | ||
| 17 | Shōjo manga | Literature | 1.55× | ||
| 18 | Webtoon | Internet & Social Media | 1.55× | ||
| 19 | Huda Beauty | Beauty & Wellness | 1.53× | ||
| 20 | Abuja | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Design Affinity | PREMIUM | 0.85× | |
| Early Adopter Mentality | POWER | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.59× | |
| Spirituality | BALANCE | 0.60× | |
| Patriotism | CONSERVATISM | 0.60× |
Shopping has an estimated audience of 38,059,513 people in United Kingdom, concentrated in England and Greater London.
57.7% of Shopping fans are female, 42.3% are male, with an average age of 43.9 years.
Shopping fans show strongest brand affinity for Beauty tips (1.73×), Bad Bunny (1.69×), and BTS (1.81×) over the country average.
Shopping fans in United Kingdom are most concentrated in England (reach ~29M), Greater London (reach ~6.5M), and South East (reach ~5M). These three regions account for the largest share of the active audience.
Beyond Shopping itself, the audience over-indexes on Bad Bunny (1.69×), BTS (1.81×), Abuja (1.5×), and Huda Beauty (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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