Shopping Audience in Spain
Shopping has an estimated audience of 25,207,504 people in Spain. 56.6% are female, 43.4% are male, average age 44.7. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Mobile advertising, Search advertising.
The average Shopping fan in Spain is 44.7 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Mobile advertising, Search advertising, with strongest over-indexing on Mobile advertising (1.7× the country average). Demographically, the Shopping audience skews more female with an average age of 44.7, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shopping fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.7 |
| Estimated audience size | 25,207,504 |
Audience persona
The typical Shopping fan in Spain is more female, around 44.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mobile advertising.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 7,087,500 | 1.56× |
| Catalonia | 5,202,354 | 1.14× |
| Community of Madrid | 3,412,706 | 0.8× |
| Comunidad Valenciana | 3,219,620 | 1.14× |
| Canary Islands | 1,800,000 | 2.59× |
| Galicia | 1,454,497 | 1.23× |
| Balearic Islands | 1,012,838 | 3.16× |
| Castile and León | 689,997 | 0.63× |
| Basque Autonomous Country | 601,210 | 0.64× |
| Region of Murcia | 599,973 | 0.69× |
| Castilla-La Mancha | 444,851 | 0.44× |
| Aragon | 367,892 | 0.55× |
| Extremadura | 343,287 | 0.63× |
| Principality of Asturias | 269,251 | 0.45× |
| Cantabria | 161,095 | 0.51× |
| Navarre | 128,736 | 0.41× |
| La Rioja | 69,027 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile advertising | 1.7× | Business & Career |
| Search advertising | 1.53× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.46 |
| Design Affinity | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Family Orientation | CONSERVATISM | 1.26 |
| Creativity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
See Shopping audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.