A data profile of the people who buy, follow and care about Shopping in Spain — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 25,207,504 people in Spain.
The average Shopping fan in Spain is 44.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Mobile advertising, Search advertising, with strongest over-indexing on Mobile advertising (1.7× the country average).
Demographically, the Shopping audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 17 regions tracked by Rascasse.
The typical Shopping fan in Spain is more female, around 44.7 years old, with strong Creativity tendencies and a notable affinity for Mobile advertising.
The key figures that characterise the Shopping profile in Spain.
56.6% are female, 43.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.7 |
| Estimated audience size | 25,207,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Shopping audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
Where the Shopping audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~1M | 3.11× | |
| 02 | Canary Islands | ~2M | 2.56× | |
| 03 | Andalusia | ~7M | 1.56× | |
| 04 | Galicia | ~1.5M | 1.23× | |
| 05 | Catalonia | ~5M | 1.14× | |
| 06 | Comunidad Valenciana | ~3M | 1.14× | |
| 07 | Community of Madrid | ~3.5M | 0.81× | |
| 08 | Region of Murcia | ~600K | 0.73× | |
| 09 | Extremadura | ~400K | 0.71× | |
| 10 | La Rioja | ~100K | 0.71× | |
| 11 | Castile and León | ~700K | 0.66× | |
| 12 | Basque Autonomous Country | ~600K | 0.66× | |
| 13 | Cantabria | ~200K | 0.65× | |
| 14 | Aragon | ~400K | 0.62× | |
| 15 | Navarre | ~200K | 0.60× | |
| 16 | Principality of Asturias | ~300K | 0.57× | |
| 17 | Castilla-La Mancha | ~500K | 0.52× |
The strongest cross-interests of the Shopping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile advertising | Business & Career | 1.70× | ||
| 02 | Search advertising | Topic | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.04× | |
| DIY Mentality | THRILL | 1.02× | |
| Price Sensitivity | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.68× | |
| Urban Lifestyle | OPEN | 0.74× | |
| Risk Appetite | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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