Top 50 Shopping brands in United Kingdom
This curated ranking covers the 50 largest shopping brands in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,164 shopping brands tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Shopping, Shopping and fashion and Online shopping lead the list with a combined estimated audience of 109,016,019 people. Across all 50 entries the average audience size is 13,813,632, and the largest, Shopping, reaches around 38,059,513 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each shopping brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Shopping |
38,059,513 | 5.0% | Lifestyle cluster | Shopping |
| 2 |  Shopping and fashion |
35,911,719 | 4.3% | Lifestyle cluster | Shopping |
| 3 |  Online shopping |
35,044,787 | 4.6% | Lifestyle cluster | Shopping |
| 4 |  Gift |
23,522,704 | 7.2% | Shopping | |
| 5 |  Sales promotion |
20,360,649 | 5.4% | Shopping | |
| 6 |  John Lewis (department store) |
18,584,413 | 96.2% | Department store | Shopping |
| 7 |  Aldi |
17,402,911 | 10.2% | Supermarket | Shopping |
| 8 |  Tesco |
17,080,412 | 40.8% | Supermarket | Shopping |
| 9 |  Sainsbury's |
17,001,835 | 65.3% | Supermarket | Shopping |
| 10 |  Asda |
16,828,369 | 73.5% | Supermarket | Shopping |
| 11 |  EBay |
16,611,116 | 7.3% | Auctions | Shopping |
| 12 |  Coupons |
16,137,424 | 4.4% | E-Commerce | Shopping |
| 13 |  Argos (retailer) |
15,492,900 | 49.6% | Supermarket | Shopping |
| 14 |  Price |
15,443,106 | 5.5% | Shopping | |
| 15 |  Home Bargains |
15,320,293 | 91.1% | Shopping | |
| 16 |  Lidl |
15,268,070 | 8.1% | Supermarket | Shopping |
| 17 |  Matalan |
15,225,803 | 86.7% | Shopping | |
| 18 |  Waitrose |
15,134,698 | 90.6% | Supermarket | Shopping |
| 19 |  B&Q |
14,918,842 | 75.4% | Hardware store | Shopping |
| 20 |  H&M |
14,612,322 | 6.3% | Fashion | Shopping |
| 21 |  Superdrug |
14,351,711 | 96.0% | Beauty | Shopping |
| 22 |  Primark |
14,337,763 | 15.6% | Fashion | Shopping |
| 23 |  Marks & Spencer |
14,073,553 | 92.7% | Shopping | |
| 24 |  Supermarket |
14,058,329 | 5.2% | Shopping | |
| 25 |  Shopping malls |
13,185,815 | 3.3% | Shopping | |
| 26 |  Selfridges |
13,175,774 | 76.3% | Department store | Shopping |
| 27 |  JD Sports |
12,710,726 | 27.1% | Shopping | |
| 28 |  Harrods |
12,424,832 | 46.7% | Luxury fashion shop | Shopping |
| 29 |  Discount stores |
12,035,262 | 3.6% | Lifestyle cluster | Shopping |
| 30 |  Black Friday (shopping) |
11,852,692 | 5.6% | Shopping | |
| 31 |  TK Maxx |
11,713,544 | 33.3% | Fashion | Shopping |
| 32 |  Costco |
10,928,752 | 8.4% | Supermarket | Shopping |
| 33 |  Discounts and allowances |
10,339,374 | 4.0% | Shopping | |
| 34 |  Warehouse |
9,332,254 | 7.4% | Shopping | |
| 35 |  Subscription business model |
9,205,204 | 6.1% | E-Commerce | Shopping |
| 36 |  Ocado |
8,997,693 | 88.2% | Supermarket | Shopping |
| 37 |  First-time buyer |
8,684,058 | 7.5% | Shopping | |
| 38 |  Temu |
8,444,798 | 5.7% | Shopping | |
| 39 |  Poundland |
8,066,809 | 84.0% | Shopping | |
| 40 |  Deal of the day |
8,016,374 | 4.2% | Shopping | |
| 41 |  Amazon.com |
7,690,472 | 3.2% | Fashion | Shopping |
| 42 |  Money back guarantee |
7,527,658 | 11.2% | TV series | Shopping |
| 43 |  Drop shipping |
7,414,037 | 5.6% | E-Commerce | Shopping |
| 44 |  Department store |
7,413,714 | 4.0% | Shopping | |
| 45 |  Uniqlo |
6,962,581 | 5.5% | Shopping | |
| 46 |  Point of sale |
6,907,535 | 8.2% | Shopping | |
| 47 |  AliExpress |
6,866,730 | 4.1% | Fashion | Shopping |
| 48 |  Zara |
6,775,387 | 5.3% | Fashion | Shopping |
| 49 |  Cyber Monday |
6,708,016 | 7.3% | E-Commerce | Shopping |
| 50 |  Auction |
6,518,269 | 5.9% | E-Commerce | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each shopping brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping brand in United Kingdom?
Shopping currently leads with an estimated audience of 38,059,513 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.