Coupons Audience in United Kingdom
Coupons has an estimated audience of 16,137,424 people in United Kingdom. 67.1% are female, 32.9% are male, average age 44.8. Top regions: England, Greater London, South East. Top brand affinities: Matalan, Premier Inn, Self care, Gala Bingo, Costco.
The average Coupons fan in United Kingdom is 44.8 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Matalan, Premier Inn, Self care, with strongest over-indexing on Matalan (1.71× the country average). Demographically, the Coupons audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Coupons fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 44.8 |
| Estimated audience size | 16,137,424 |
Audience persona
The typical Coupons fan in United Kingdom is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,103,069 | 0.95× |
| Greater London | 2,580,024 | 1.23× |
| South East | 2,223,591 | 1.03× |
| North West | 2,164,794 | 1.26× |
| East of England | 1,540,102 | 1.05× |
| Scotland | 1,448,729 | 1× |
| South West | 1,337,590 | 1.01× |
| East Midlands | 1,284,697 | 1.13× |
| Yorkshire and the Humber | 986,516 | 0.76× |
| Wales | 956,486 | 1.04× |
| West Midlands | 529,336 | 0.77× |
| Northern Ireland | 503,498 | 1.01× |
| North East | 491,113 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 1.71× | Shopping |
| Premier Inn | 1.52× | Travel & Leisure |
| Self care | 1.7× | Health |
| Gala Bingo | 1.88× | Games |
| Costco | 1.59× | Shopping |
| Wickes | 1.51× | Home & Garden |
| Travelodge | 1.54× | Travel & Leisure |
| MSN | 1.94× | News |
| Children's clothing | 1.5× | Fashion & Accessoires |
| Home Interior Design | 1.66× | Home & Garden |
| Mecca Bingo | 1.69× | Games |
| Home Design | 1.59× | Home & Garden |
| Discounting | 1.85× | Shopping |
| The Works | 1.86× | Shopping |
| Freemans | 1.78× | Fashion & Accessoires |
| Blouse | 1.51× | Fashion & Accessoires |
| Paddington | 1.62× | Movies & TV |
| TopCashBack | 1.63× | Shopping |
| Postcode lottery | 1.57× | Games |
| J. D. Williams | 1.78× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.12 |
| Convenience Orientation | PREMIUM | 1.1 |
| Luxury Orientation | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.02 |
| Extroversion | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
See Coupons audiences in other countries
More E-Commerce audiences in United Kingdom
- Subscription business model (9,205,205)
- Drop shipping (7,414,038)
- Cyber Monday (6,708,016)
- Auction (6,518,269)
- Review (3,773,988)
Frequently asked questions
How many fans does Coupons have in United Kingdom?
Coupons has an estimated audience of 16,137,424 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Coupons fans?
67.1% of Coupons fans are female, 32.9% are male, with an average age of 44.8 years.
Which brands do Coupons fans like most?
Coupons fans show strongest brand affinity for Matalan (1.71×), Premier Inn (1.52×), and Self care (1.7×) over the country average.
Where do Coupons fans live in United Kingdom?
Coupons fans in United Kingdom are most concentrated in England (reach 12,103,069), Greater London (reach 2,580,024), and South East (reach 2,223,591). These three regions account for the largest share of the active audience.
What other brands do Coupons fans also like?
Beyond Coupons itself, the audience over-indexes on Premier Inn (1.52×), Self care (1.7×), Gala Bingo (1.88×), and Costco (1.59×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.