A data profile of the people who buy, follow and care about Coupons in United Kingdom — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 16,137,424 people in United Kingdom.
The average Coupons fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Matalan, Scottish Widows, Gala Bingo, with strongest over-indexing on Matalan (1.71× the country average).
Demographically, the Coupons audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Coupons fan in United Kingdom is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Matalan.
The key figures that characterise the Coupons profile in United Kingdom.
67.1% are female, 32.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 44.8 |
| Estimated audience size | 16,137,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Coupons audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2M | 1.23× | |
| 02 | Greater London | ~2.5M | 1.22× | |
| 03 | East Midlands | ~1.5M | 1.10× | |
| 04 | East of England | ~1.5M | 1.04× | |
| 05 | Wales | ~900K | 1.03× | |
| 06 | South East | ~2M | 1.02× | |
| 07 | South West | ~1.5M | 1.01× | |
| 08 | Northern Ireland | ~500K | 1.01× | |
| 09 | Scotland | ~1.5M | 1.00× | |
| 10 | England | ~12M | 0.95× | |
| 11 | North East | ~500K | 0.85× | |
| 12 | Yorkshire and the Humber | ~1M | 0.80× | |
| 13 | West Midlands | ~600K | 0.80× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 1.94× | ||
| 02 | Gala Bingo | Games | 1.88× | ||
| 03 | The Works | Shopping | 1.86× | ||
| 04 | Discounting | Shopping | 1.85× | ||
| 05 | J. D. Williams | Shopping | 1.78× | ||
| 06 | Freemans | Fashion & Accessoires | 1.78× | ||
| 07 | Tesco Mobile | Technology & Electronics | 1.74× | ||
| 08 | Matalan | Shopping | 1.71× | ||
| 09 | Self care | Health | 1.70× | ||
| 10 | Mecca Bingo | Games | 1.69× | ||
| 11 | Home Interior Design | Home & Garden | 1.66× | ||
| 12 | TopCashBack | Shopping | 1.63× | ||
| 13 | Martin Lewis | Movies & TV | 1.62× | ||
| 14 | Costco | Shopping | 1.59× | ||
| 15 | Home Design | Home & Garden | 1.59× | ||
| 16 | Postcode lottery | Games | 1.57× | ||
| 17 | Travelodge | Travel & Leisure | 1.54× | ||
| 18 | Scottish Widows | Business & Career | 1.53× | ||
| 19 | Blouse | Fashion & Accessoires | 1.51× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.26× | |
| Individualism | JOY | 1.22× | |
| Price Sensitivity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Extroversion | THRILL | 0.86× |
Coupons has an estimated audience of 16,137,424 people in United Kingdom, concentrated in England and Greater London.
67.1% of Coupons fans are female, 32.9% are male, with an average age of 44.8 years.
Coupons fans show strongest brand affinity for Matalan (1.71×), Scottish Widows (1.53×), and Gala Bingo (1.88×) over the country average.
Coupons fans in United Kingdom are most concentrated in England (reach ~12M), Greater London (reach ~2.5M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Coupons itself, the audience over-indexes on Scottish Widows (1.53×), Gala Bingo (1.88×), Self care (1.7×), and Costco (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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