Subscription business model Audience in United Kingdom
Subscription business model has an estimated audience of 9,205,204 people in United Kingdom. 59.6% are female, 40.4% are male, average age 45.6. Top regions: England, Greater London, North West. Top brand affinities: Electronic publishing, Athleisure, Fabletics, Google Docs, Euro Car Parts.
The average Subscription business model fan in United Kingdom is 45.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Electronic publishing, Athleisure, Fabletics, with strongest over-indexing on Electronic publishing (5.08× the country average). Demographically, the Subscription business model audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Subscription business model fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 45.6 |
| Estimated audience size | 9,205,204 |
Audience persona
The typical Subscription business model fan in United Kingdom is more female, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Electronic publishing.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,903,904 | 1.2× |
| Greater London | 1,466,412 | 1.22× |
| North West | 1,324,440 | 1.35× |
| South East | 1,066,738 | 0.86× |
| South West | 965,061 | 1.28× |
| East of England | 858,648 | 1.02× |
| East Midlands | 808,300 | 1.25× |
| Scotland | 770,512 | 0.93× |
| Yorkshire and the Humber | 400,972 | 0.54× |
| Wales | 386,014 | 0.73× |
| Northern Ireland | 322,337 | 1.14× |
| North East | 304,892 | 0.85× |
| West Midlands | 249,221 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electronic publishing | 5.08× | News |
| Athleisure | 6.87× | Fashion & Accessoires |
| Fabletics | 3.76× | Fashion & Accessoires |
| Google Docs | 1.66× | Internet & Social Media |
| Euro Car Parts | 1.81× | Cars & Mobility |
| OnlyFans | 1.6× | Technology & Electronics |
| Girl | 1.56× | Kids & Family |
| Genetics | 1.61× | Kids & Family |
| Leggings | 2.05× | Fashion & Accessoires |
| Quotation | 1.96× | Business & Career |
| Kate Hudson | 3.29× | Movies & TV |
| Mobile home | 1.52× | Cars & Mobility |
| Creative Commons | 1.68× | Technology & Electronics |
| Papyrus | 1.67× | Politics & Society |
| Freemans | 1.73× | Fashion & Accessoires |
| Insect | 1.51× | Pets & Animals |
| Marriage vows | 1.64× | Kids & Family |
| Obituary | 1.51× | Literature |
| Ruby Wax | 1.72× | Movies & TV |
| Yorkshire Terrier | 1.52× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.56 |
| Price Sensitivity | PREMIUM | 1.38 |
| Early Adopter Mentality | POWER | 1.37 |
| Indulgence | JOY | 1.34 |
| Sustainability | BALANCE | 1.27 |
| Individualism | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| India | 6.8% |
| United Kingdom | 6.1% |
See Subscription business model audiences in other countries
- Subscription business model — Germany
- Subscription business model — United States
- Subscription business model — France
- Subscription business model — Italy
- Subscription business model — Spain
- Subscription business model — Brazil
- Subscription business model — Japan
- Subscription business model — South Korea
- Subscription business model — India
More E-Commerce audiences in United Kingdom
- Coupons (16,137,425)
- Drop shipping (7,414,038)
- Cyber Monday (6,708,016)
- Auction (6,518,269)
- Review (3,773,988)
Frequently asked questions
How many fans does Subscription business model have in United Kingdom?
Subscription business model has an estimated audience of 9,205,204 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Subscription business model fans?
59.6% of Subscription business model fans are female, 40.4% are male, with an average age of 45.6 years.
Which brands do Subscription business model fans like most?
Subscription business model fans show strongest brand affinity for Electronic publishing (5.08×), Athleisure (6.87×), and Fabletics (3.76×) over the country average.
Where do Subscription business model fans live in United Kingdom?
Subscription business model fans in United Kingdom are most concentrated in England (reach 6,903,904), Greater London (reach 1,466,412), and North West (reach 1,324,440). These three regions account for the largest share of the active audience.
What other brands do Subscription business model fans also like?
Beyond Subscription business model itself, the audience over-indexes on Athleisure (6.87×), Fabletics (3.76×), Google Docs (1.66×), and Euro Car Parts (1.81×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.