Rascasse Audience Intelligence

Subscription business model Audience in United Kingdom

A data profile of the people who buy, follow and care about Subscription business model in United Kingdom — modelled from more than twelve digital signal sources. Subscription business model has an estimated audience of 9,205,204 people in United Kingdom.

The average Subscription business model fan in United Kingdom is 45.6 years old, more female, and lives primarily in England.

The audience is concentrated in England, Greater London, North West.

Top brand affinities include Electronic publishing, Athleisure, Fabletics, with strongest over-indexing on Electronic publishing (5.08× the country average).

Demographically, the Subscription business model audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Subscription business model fan in United Kingdom is more female, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Electronic publishing.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subscription business model profile in United Kingdom.

Audience size
9.2M
in United Kingdom
Gender
59.6%
40.4% male
Age
45.6
average years
Country rank
#565
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subscription business model fans

59.6% are female, 40.4% are male, average age 45.6.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Subscription business model audience in United Kingdom
MetricValue
Female59.6%
Male40.4%
Average age45.6
Estimated audience size9,205,204
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Subscription business model audience in United Kingdom
Age bracketShare%
16-196%
20-2916%
30-3920%
40-4924%
50+35%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Subscription business model audience comes from United Kingdom.

Worldwide audience distribution share by country for Subscription business model
CountryShare
United States26.3%
India6.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subscription business model audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Subscription business model fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North West~1M1.19×
02England~7M1.17×
03Greater London~1.5M1.16×
04South West~800K1.12×
05East Midlands~700K1.09×
06Northern Ireland~300K1.02×
07East of England~800K1.01×
08Scotland~800K0.98×
09Wales~500K0.97×
10North East~300K0.96×
11South East~1M0.93×
12Yorkshire and the Humber~600K0.85×
13West Midlands~300K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subscription business model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subscription business model audience
#·InterestCategoryAffinity×
01AthleisureFashion & Accessoires6.87×
02Electronic publishingNews5.08×
03FableticsFashion & Accessoires3.76×
04Kate HudsonMovies & TV3.29×
05LeggingsFashion & Accessoires2.05×
06QuotationBusiness & Career1.96×
07Euro Car PartsCars & Mobility1.81×
08FreemansFashion & Accessoires1.73×
09Ruby WaxMovies & TV1.72×
10Creative CommonsTechnology & Electronics1.68×
11PapyrusPolitics & Society1.67×
12Google DocsInternet & Social Media1.66×
13Marriage vowsKids & Family1.64×
14GeneticsKids & Family1.61×
15OnlyFansTechnology & Electronics1.60×
16GirlKids & Family1.56×
17Mobile homeCars & Mobility1.52×
18Yorkshire TerrierPets & Animals1.52×
19InsectPets & Animals1.51×
20ObituaryLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subscription business model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Subscription business model audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.24×
TraditionCONSERVATISM1.21×
CreativityOPEN1.18×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Subscription business model audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Risk AppetiteTHRILL0.94×
DIY MentalityTHRILL0.94×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Subscription business model have in United Kingdom?

Subscription business model has an estimated audience of 9,205,204 people in United Kingdom, concentrated in England and Greater London.

02

What is the gender split and age of Subscription business model fans?

59.6% of Subscription business model fans are female, 40.4% are male, with an average age of 45.6 years.

03

Which brands do Subscription business model fans like most?

Subscription business model fans show strongest brand affinity for Electronic publishing (5.08×), Athleisure (6.87×), and Fabletics (3.76×) over the country average.

04

Where do Subscription business model fans live in United Kingdom?

Subscription business model fans in United Kingdom are most concentrated in England (reach ~7M), Greater London (reach ~1.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Subscription business model fans also like?

Beyond Subscription business model itself, the audience over-indexes on Athleisure (6.87×), Fabletics (3.76×), Google Docs (1.66×), and Girl (1.56×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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