Rascasse Audience Intelligence

Subscription business model Audience in Germany

A data profile of the people who buy, follow and care about Subscription business model in Germany — modelled from more than twelve digital signal sources. Subscription business model has an estimated audience of 4,734,738 people in Germany.

#5among E-Commerce in Germany#713among Topic in Germany#65in Shopping

The average Subscription business model fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Athleisure, Tagesschau, Electronic publishing, with strongest over-indexing on Athleisure (15.82× the country average).

Demographically, the Subscription business model audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Subscription business model fan in Germany is balanced, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Athleisure.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subscription business model profile in Germany.

Audience size
4.7M
in Germany
Gender
53.4%♀
46.6% male
Age
42.3
average years
Country rank
#1143
Topic in Germany
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subscription business model fans

53.4% are female, 46.6% are male, average age 42.3.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Subscription business model audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age42.3
Estimated audience size4,734,738
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Subscription business model audience in Germany
Age bracketShare%
16-199%
20-2918%
30-3925%
40-4925%
50+23%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Subscription business model audience comes from Germany.

Worldwide audience distribution share by country for Subscription business model
CountryShare
United States26.3%
India6.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subscription business model audience in Germany is strongest.

Fig. 05

Top regions by affinity

Subscription business model fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K1.19×
02Sachsen~300K1.14×
03Sachsen-Anhalt~100K1.14×
04Mecklenburg-Vorpommern~100K1.14×
05Thüringen~100K1.08×
06Niedersachsen~500K1.05×
07Nordrhein-Westfalen~1M1.03×
08Schleswig-Holstein~200K0.99×
09Hessen~300K0.97×
10Rheinland-Pfalz~200K0.96×
11Berlin~200K0.96×
12Bremen~40K0.94×
13Saarland~50K0.93×
14Bayern~700K0.87×
15Hamburg~90K0.87×
16Baden-Württemberg~500K0.84×
Fig. 06

Affinity by region

Affinity by region — Subscription business model, Germany
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subscription business model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subscription business model audience
#·InterestCategoryAffinity×
01AthleisureFashion & Accessoires15.82×
02FableticsFashion & Accessoires9.70×
03Electronic publishingNews5.56×
04Political economyPolitics & Society5.56×
05DuckDuckGoInternet & Social Media4.69×
06OnlyFansTechnology & Electronics4.68×
07Google NewsNews3.28×
08TagesschauMovies & TV2.72×
09KickersLiterature2.21×
10FRITZ!BoxTechnology & Electronics1.94×
11WikipediaInternet & Social Media1.92×
12BarbieMovies & TV1.83×
13AdventureTravel & Leisure1.70×
14Spiegel OnlineNews1.65×
15PrintingTechnology & Electronics1.61×
16HistoryLiterature1.61×
17GmailInternet & Social Media1.59×
18SportsSports1.56×
19ElectronicsTechnology & Electronics1.54×
20Online newspaperNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subscription business model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subscription business model audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.45×
MindfulnessBALANCE1.42×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subscription business model audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.94×
IndulgenceJOY0.98×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subscription business model have in Germany?

Subscription business model has an estimated audience of 4,734,738 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Subscription business model fans?

53.4% of Subscription business model fans are female, 46.6% are male, with an average age of 42.3 years.

03

Which brands do Subscription business model fans like most?

Subscription business model fans show strongest brand affinity for Athleisure (15.82×), Tagesschau (2.72×), and Electronic publishing (5.56×) over the country average.

04

Where do Subscription business model fans live in Germany?

Subscription business model fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Subscription business model fans also like?

Beyond Subscription business model itself, the audience over-indexes on Tagesschau (2.72×), Electronic publishing (5.56×), Fabletics (9.7×), and Sports (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in Germany

See Subscription business model audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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