Rascasse Audience Intelligence

Fabletics Target Market in Germany

A data profile of the people who buy, follow and care about Fabletics in Germany — modelled from more than twelve digital signal sources. Fabletics has an estimated audience of 1,079,249 people in Germany.

#13among Sportswear in Germany#796among Brand in Germany#330in Fashion & Accessoires

The average Fabletics fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Subscription business model, Athleisure, Leggings, with strongest over-indexing on Subscription business model (13.1× the country average).

Demographically, the Fabletics audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fabletics fan in Germany is more female, around 32.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Subscription business model.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fabletics profile in Germany.

Audience size
1.1M
in Germany
Gender
76.8%♀
23.2% male
Age
32.0
average years
Country rank
#6092
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fabletics

76.8% are female, 23.2% are male, average age 32.0.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Fabletics audience in Germany
MetricValue
Female76.8%
Male23.2%
Average age32.0
Estimated audience size1,079,249
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Fabletics audience in Germany
Age bracketShare%
16-1934%
20-2927%
30-3920%
40-4914%
50+6%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Fabletics audience comes from Germany.

Worldwide audience distribution share by country for Fabletics
CountryShare
United States75.7%
United Kingdom9.2%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fabletics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fabletics customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.12×
02Niedersachsen~100K1.08×
03Rheinland-Pfalz~60K1.08×
04Mecklenburg-Vorpommern~20K1.07×
05Brandenburg~40K1.05×
06Thüringen~30K1.04×
07Bayern~200K1.03×
08Schleswig-Holstein~40K1.03×
09Hamburg~20K1.02×
10Nordrhein-Westfalen~200K1.01×
11Hessen~80K0.99×
12Sachsen~50K0.95×
13Saarland~10K0.94×
14Bremen~9K0.94×
15Baden-Württemberg~100K0.92×
16Sachsen-Anhalt~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Fabletics, Germany
0.83×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fabletics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fabletics audience
#·InterestCategoryAffinity×
01AthleisureFashion & Accessoires24.01×
02Subscription business modelShopping13.10×
03LeggingsFashion & Accessoires5.33×
04OnlyFansTechnology & Electronics4.91×
05Protein barFood & Beverages4.56×
06Natural bodybuildingSports4.51×
07Push-upSports4.07×
08Sportswear (activewear)Fashion & Accessoires3.53×
09SkirtFashion & Accessoires2.87×
10DeichmannShopping2.57×
11H&MShopping2.53×
12DressesFashion & Accessoires2.46×
13LingerieFashion & Accessoires2.40×
14Women's clothingFashion & Accessoires2.33×
15Strength trainingSports2.31×
16C&AShopping2.29×
17UndergarmentFashion & Accessoires2.20×
18More NutritionHealth2.17×
19PrimarkShopping2.15×
20Amazon.comShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fabletics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fabletics audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.81×
ExtroversionTHRILL1.45×
CreativityOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fabletics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
PatriotismCONSERVATISM0.81×
Urban LifestyleOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fabletics's target market in Germany?

Fabletics's target market in Germany covers an estimated 1,079,249 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fabletics customers?

76.8% of the Fabletics audience are female, 23.2% are male, with an average age of 32.0 years.

03

Which brands do Fabletics fans like most?

Fabletics fans show strongest brand affinity for Subscription business model (13.1×), Athleisure (24.01×), and Leggings (5.33×) over the country average.

04

Where do Fabletics fans live in Germany?

Fabletics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fabletics fans also like?

Beyond Fabletics itself, the audience over-indexes on Athleisure (24.01×), Leggings (5.33×), Sportswear (activewear) (3.53×), and H&M (2.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in Germany

See Fabletics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fabletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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