Fabletics Audience in Germany
Fabletics has an estimated audience of 1,071,887 people in Germany. 76.8% are female, 23.2% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Subscription business model, Athleisure, Leggings, Sportswear (activewear), H&M.
The average Fabletics fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Subscription business model, Athleisure, Leggings, with strongest over-indexing on Subscription business model (13.1× the country average). Demographically, the Fabletics audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Convenience Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Fabletics fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 32.0 |
| Estimated audience size | 1,071,887 |
Audience persona
The typical Fabletics fan in Germany is more female, around 32.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Subscription business model.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 246,419 | 1.05× |
| Bayern | 183,201 | 1.06× |
| Baden-Württemberg | 138,239 | 0.95× |
| Niedersachsen | 115,053 | 1.11× |
| Hessen | 83,083 | 1.02× |
| Rheinland-Pfalz | 58,574 | 1.09× |
| Berlin | 56,210 | 1.17× |
| Sachsen | 49,468 | 0.94× |
| Schleswig-Holstein | 40,920 | 1.06× |
| Brandenburg | 35,085 | 1.06× |
| Thüringen | 27,626 | 1.01× |
| Hamburg | 25,632 | 1.06× |
| Mecklenburg-Vorpommern | 21,785 | 1.06× |
| Sachsen-Anhalt | 15,126 | 0.54× |
| Saarland | 11,440 | 0.87× |
| Bremen | 8,686 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Subscription business model | 13.1× | Shopping |
| Athleisure | 24.01× | Fashion & Accessoires |
| Leggings | 5.33× | Fashion & Accessoires |
| Sportswear (activewear) | 3.53× | Fashion & Accessoires |
| H&M | 2.53× | Shopping |
| Deichmann | 2.57× | Shopping |
| OnlyFans | 4.91× | Technology & Electronics |
| Women's clothing | 2.33× | Fashion & Accessoires |
| Natural bodybuilding | 4.51× | Sports |
| Dresses | 2.46× | Fashion & Accessoires |
| Push-up | 4.07× | Sports |
| Skirt | 2.87× | Fashion & Accessoires |
| More Nutrition | 2.17× | Health |
| C&A | 2.29× | Shopping |
| Primark | 2.15× | Shopping |
| Amazon.com | 1.58× | Shopping |
| Strength training | 2.31× | Sports |
| Lingerie | 2.4× | Fashion & Accessoires |
| Undergarment | 2.2× | Fashion & Accessoires |
| Protein bar | 4.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.68 |
| Creativity | OPEN | 1.36 |
| Sports Activity | POWER | 1.35 |
| Price Sensitivity | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.15 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.6% |
| United Kingdom | 9.2% |
| Canada | 4.8% |
See Fabletics audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Fabletics have in Germany?
Fabletics has an estimated audience of 1,071,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fabletics fans?
76.8% of Fabletics fans are female, 23.2% are male, with an average age of 32.0 years.
Which brands do Fabletics fans like most?
Fabletics fans show strongest brand affinity for Subscription business model (13.1×), Athleisure (24.01×), and Leggings (5.33×) over the country average.
Where do Fabletics fans live in Germany?
Fabletics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 246,419), Bayern (reach 183,201), and Baden-Württemberg (reach 138,239). These three regions account for the largest share of the active audience.
What other brands do Fabletics fans also like?
Beyond Fabletics itself, the audience over-indexes on Athleisure (24.01×), Leggings (5.33×), Sportswear (activewear) (3.53×), and H&M (2.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fabletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.