Strength training Audience in Germany
Strength training has an estimated audience of 8,596,223 people in Germany. 48.7% are female, 51.3% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malayalam, Stradivarius, Unique Gifts, Škoda Kodiaq, Progressive rock.
The average Strength training fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malayalam, Stradivarius, Unique Gifts, with strongest over-indexing on Malayalam (10.45× the country average). Demographically, the Strength training audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Strength training fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 35.7 |
| Estimated audience size | 8,596,223 |
Audience persona
The typical Strength training fan in Germany is balanced, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Malayalam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,803,482 | 0.96× |
| Bayern | 1,795,520 | 1.3× |
| Baden-Württemberg | 1,222,247 | 1.04× |
| Hessen | 1,046,258 | 1.6× |
| Berlin | 833,518 | 2.17× |
| Niedersachsen | 607,870 | 0.73× |
| Rheinland-Pfalz | 401,337 | 0.93× |
| Sachsen | 277,950 | 0.66× |
| Hamburg | 244,652 | 1.26× |
| Schleswig-Holstein | 231,492 | 0.75× |
| Brandenburg | 182,500 | 0.68× |
| Thüringen | 141,040 | 0.64× |
| Sachsen-Anhalt | 128,416 | 0.58× |
| Bremen | 95,490 | 1.3× |
| Mecklenburg-Vorpommern | 90,354 | 0.55× |
| Saarland | 89,821 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malayalam | 10.45× | Politics & Society |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.54× | Shopping |
| Škoda Kodiaq | 2.2× | Cars & Mobility |
| Progressive rock | 1.53× | Music & Radio |
| KLIX (AM) | 1.61× | Music & Radio |
| Bank account | 1.61× | Business & Career |
| Keeper (password manager) | 2.27× | Technology & Electronics |
| Cachorro | 1.82× | Pets & Animals |
| Jason Clarke (actor) | 2.05× | Movies & TV |
| La Crosse, Wisconsin | 2.46× | Travel & Leisure |
| Pleural effusion | 1.5× | Health |
| Phil Campbell (musician) | 2.14× | Music & Radio |
| Stamp collecting | 2.06× | Home & Garden |
| Jaguar F-Pace | 2.51× | Cars & Mobility |
| Erkrath | 3.05× | Travel & Leisure |
| Hypothec | 2.13× | Business & Career |
| Whist | 1.97× | Games |
| Pantsuit | 2.37× | Fashion & Accessoires |
| Giotto | 2.06× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.67 |
| Sustainability | BALANCE | 1.32 |
| Luxury Orientation | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.25 |
| Pet Ownership | JOY | 1.23 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
See Strength training audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Strength training have in Germany?
Strength training has an estimated audience of 8,596,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Strength training fans?
48.7% of Strength training fans are female, 51.3% are male, with an average age of 35.7 years.
Which brands do Strength training fans like most?
Strength training fans show strongest brand affinity for Malayalam (10.45×), Stradivarius (1.97×), and Unique Gifts (1.54×) over the country average.
Where do Strength training fans live in Germany?
Strength training fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,803,482), Bayern (reach 1,795,520), and Baden-Württemberg (reach 1,222,247). These three regions account for the largest share of the active audience.
What other brands do Strength training fans also like?
Beyond Strength training itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.54×), Škoda Kodiaq (2.2×), and Progressive rock (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.