Natural foods Audience in Germany
Natural foods has an estimated audience of 4,527,728 people in Germany. 64.1% are female, 35.9% are male, average age 38.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Superman, Home construction, Home repair, Men's Fitness, Healthy diet.
The average Natural foods fan in Germany is 38.0 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Superman, Home construction, Home repair, with strongest over-indexing on Superman (3.07× the country average). Demographically, the Natural foods audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Natural foods fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 38.0 |
| Estimated audience size | 4,527,728 |
Audience persona
The typical Natural foods fan in Germany is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Superman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 616,510 | 1.4× |
| Nordrhein-Westfalen | 593,716 | 0.6× |
| Bayern | 524,659 | 0.72× |
| Baden-Württemberg | 420,585 | 0.68× |
| Schleswig-Holstein | 380,758 | 2.34× |
| Berlin | 257,811 | 1.27× |
| Hessen | 210,423 | 0.61× |
| Brandenburg | 203,704 | 1.45× |
| Hamburg | 132,049 | 1.29× |
| Rheinland-Pfalz | 102,131 | 0.45× |
| Sachsen | 99,324 | 0.45× |
| Thüringen | 77,589 | 0.67× |
| Sachsen-Anhalt | 75,354 | 0.64× |
| Saarland | 65,883 | 1.18× |
| Mecklenburg-Vorpommern | 60,751 | 0.7× |
| Bremen | 59,266 | 1.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 3.07× | Movies & TV |
| Home construction | 2.92× | Home & Garden |
| Home repair | 2.67× | Home & Garden |
| Men's Fitness | 2.85× | Sports |
| Healthy diet | 2.52× | Health |
| Strength training | 2.66× | Sports |
| health | 4.86× | Health |
| Nutrient | 2.76× | Food & Beverages |
| Sustainable energy | 2.53× | Home & Garden |
| Bodybuilding & Fitness | 3.13× | Sports |
| Muscle & Fitness | 2.7× | Sports |
| IHF World Men's Handball Championship | 2.63× | Sports |
| Health & wellness | 2.14× | Health |
| FIFA World Cup | 1.56× | Sports |
| Renovation | 2.19× | Home & Garden |
| Healthy food | 2.96× | Health |
| Vegetarian cuisine | 2.17× | Food & Beverages |
| Self care | 2.44× | Health |
| Well-being | 1.92× | Health |
| Physical exercise | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.22 |
| Healthy Lifestyle | BALANCE | 1.73 |
| Indulgence | JOY | 1.65 |
| Sports Activity | POWER | 1.63 |
| Mindfulness | BALANCE | 1.47 |
| Design Affinity | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 9.9% |
| Italy | 5.0% |
See Natural foods audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Natural foods have in Germany?
Natural foods has an estimated audience of 4,527,728 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Natural foods fans?
64.1% of Natural foods fans are female, 35.9% are male, with an average age of 38.0 years.
Which brands do Natural foods fans like most?
Natural foods fans show strongest brand affinity for Superman (3.07×), Home construction (2.92×), and Home repair (2.67×) over the country average.
Where do Natural foods fans live in Germany?
Natural foods fans in Germany are most concentrated in Niedersachsen (reach 616,510), Nordrhein-Westfalen (reach 593,716), and Bayern (reach 524,659). These three regions account for the largest share of the active audience.
What other brands do Natural foods fans also like?
Beyond Natural foods itself, the audience over-indexes on Home construction (2.92×), Home repair (2.67×), Men's Fitness (2.85×), and Healthy diet (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.