Vegetarian cuisine Audience in Germany
Vegetarian cuisine has an estimated audience of 9,791,845 people in Germany. 62.1% are female, 37.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Spiegel Online, Local food, Do it yourself (DIY), Natural foods.
The average Vegetarian cuisine fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Spiegel Online, Local food, with strongest over-indexing on Tagesschau (2.17× the country average). Demographically, the Vegetarian cuisine audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Vegetarian cuisine fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 38.4 |
| Estimated audience size | 9,791,845 |
Audience persona
The typical Vegetarian cuisine fan in Germany is more female, around 38.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,167,040 | 1.01× |
| Bayern | 1,865,952 | 1.19× |
| Baden-Württemberg | 1,520,956 | 1.14× |
| Niedersachsen | 895,883 | 0.94× |
| Hessen | 570,149 | 0.76× |
| Rheinland-Pfalz | 525,785 | 1.07× |
| Berlin | 339,295 | 0.77× |
| Sachsen | 288,951 | 0.6× |
| Schleswig-Holstein | 268,609 | 0.76× |
| Thüringen | 208,478 | 0.84× |
| Brandenburg | 205,533 | 0.68× |
| Sachsen-Anhalt | 202,473 | 0.8× |
| Mecklenburg-Vorpommern | 195,036 | 1.04× |
| Hamburg | 187,153 | 0.85× |
| Saarland | 177,025 | 1.47× |
| Bremen | 173,722 | 2.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.17× | Movies & TV |
| Spiegel Online | 2.24× | News |
| Local food | 3.28× | Food & Beverages |
| Do it yourself (DIY) | 2.16× | Home & Garden |
| Natural foods | 4.22× | Food & Beverages |
| Pets | 1.69× | Pets & Animals |
| Organic food | 2.46× | Food & Beverages |
| Fast food | 2.52× | Food & Beverages |
| Ethical consumerism | 3.93× | Shopping |
| Catering | 4.02× | Food & Beverages |
| Airbnb | 1.91× | Travel & Leisure |
| Gina Tricot | 4.64× | Fashion & Accessoires |
| Automobiles | 1.57× | Cars & Mobility |
| Veganism | 1.74× | Food & Beverages |
| Netto Marken-Discount | 1.67× | Shopping |
| Gourmet Foods | 3.97× | Food & Beverages |
| Drop shipping | 2.21× | Shopping |
| REWE | 1.54× | Shopping |
| Rossmann | 1.77× | Shopping |
| Organic farming | 2.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.18 |
| Sustainability | BALANCE | 1.98 |
| Indulgence | JOY | 1.77 |
| DIY Mentality | THRILL | 1.54 |
| Sports Activity | POWER | 1.47 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
See Vegetarian cuisine audiences in other countries
More Cuisine audiences in Germany
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
- Mediterranean cuisine (2,573,809)
Frequently asked questions
How many fans does Vegetarian cuisine have in Germany?
Vegetarian cuisine has an estimated audience of 9,791,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vegetarian cuisine fans?
62.1% of Vegetarian cuisine fans are female, 37.9% are male, with an average age of 38.4 years.
Which brands do Vegetarian cuisine fans like most?
Vegetarian cuisine fans show strongest brand affinity for Tagesschau (2.17×), Spiegel Online (2.24×), and Local food (3.28×) over the country average.
Where do Vegetarian cuisine fans live in Germany?
Vegetarian cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,167,040), Bayern (reach 1,865,952), and Baden-Württemberg (reach 1,520,956). These three regions account for the largest share of the active audience.
What other brands do Vegetarian cuisine fans also like?
Beyond Vegetarian cuisine itself, the audience over-indexes on Spiegel Online (2.24×), Local food (3.28×), Do it yourself (DIY) (2.16×), and Natural foods (4.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.