Rascasse Audience Intelligence

Vegetarian cuisine Audience in Germany

A data profile of the people who buy, follow and care about Vegetarian cuisine in Germany — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 9,791,845 people in Germany.

#1among Cuisine in Germany#198among Topic in Germany#21in Food & Beverages

The average Vegetarian cuisine fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Fast food, Organic food, with strongest over-indexing on Tagesschau (1.97× the country average).

Demographically, the Vegetarian cuisine audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vegetarian cuisine fan in Germany is more female, around 38.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegetarian cuisine profile in Germany.

Audience size
9.8M
in Germany
Gender
62.1%♀
37.9% male
Age
38.4
average years
Country rank
#329
Topic in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegetarian cuisine fans

62.1% are female, 37.9% are male, average age 38.4.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Vegetarian cuisine audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age38.4
Estimated audience size9,791,845
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Vegetarian cuisine audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Vegetarian cuisine audience comes from Germany.

Worldwide audience distribution share by country for Vegetarian cuisine
CountryShare
United States14.6%
Japan7.5%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegetarian cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vegetarian cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~100K1.20×
02Bayern~1.5M1.10×
03Saarland~100K1.09×
04Baden-Württemberg~1.5M1.07×
05Rheinland-Pfalz~500K1.02×
06Mecklenburg-Vorpommern~200K1.01×
07Nordrhein-Westfalen~2M0.99×
08Sachsen-Anhalt~200K0.97×
09Thüringen~200K0.97×
10Niedersachsen~900K0.96×
11Hamburg~200K0.96×
12Schleswig-Holstein~300K0.94×
13Brandenburg~300K0.94×
14Berlin~400K0.90×
15Sachsen~400K0.89×
16Hessen~700K0.88×
Fig. 06

Affinity by region

Affinity by region — Vegetarian cuisine, Germany
0.88×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegetarian cuisine audience
#·InterestCategoryAffinity×
01Plant-based dietHealth6.79×
02Plastic recyclingPolitics & Society6.35×
03McCaféFood & Beverages5.52×
04Ethical consumerismShopping3.78×
05Sustainable clothingFashion & Accessoires3.72×
06VegetarianismFood & Beverages3.64×
07Local foodFood & Beverages3.07×
08Organic farmingFood & Beverages2.91×
09Fast foodFood & Beverages2.75×
10Organic foodFood & Beverages2.64×
11HugendubelShopping2.21×
12HobbyHome & Garden2.06×
13Do it yourself (DIY)Home & Garden2.01×
14TagesschauMovies & TV1.97×
15AirbnbTravel & Leisure1.95×
16VeganismFood & Beverages1.89×
17RossmannShopping1.78×
18Netto Marken-DiscountShopping1.72×
19Luxury goodsFashion & Accessoires1.69×
20IKEAHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegetarian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegetarian cuisine audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.23×
SustainabilityBALANCE2.22×
IndulgenceJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegetarian cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Career OrientationPOWER1.00×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegetarian cuisine have in Germany?

Vegetarian cuisine has an estimated audience of 9,791,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vegetarian cuisine fans?

62.1% of Vegetarian cuisine fans are female, 37.9% are male, with an average age of 38.4 years.

03

Which brands do Vegetarian cuisine fans like most?

Vegetarian cuisine fans show strongest brand affinity for Tagesschau (1.97×), Fast food (2.75×), and Organic food (2.64×) over the country average.

04

Where do Vegetarian cuisine fans live in Germany?

Vegetarian cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Vegetarian cuisine fans also like?

Beyond Vegetarian cuisine itself, the audience over-indexes on Fast food (2.75×), Organic food (2.64×), Local food (3.07×), and Do it yourself (DIY) (2.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Vegetarian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →