Rascasse Audience Intelligence

Mediterranean cuisine Audience in Germany

A data profile of the people who buy, follow and care about Mediterranean cuisine in Germany — modelled from more than twelve digital signal sources. Mediterranean cuisine has an estimated audience of 2,573,809 people in Germany.

#6among Cuisine in Germany#1539among Topic in Germany#130in Food & Beverages

The average Mediterranean cuisine fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Take-out, Local food, Italian cuisine, with strongest over-indexing on Take-out (5.08× the country average).

Demographically, the Mediterranean cuisine audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mediterranean cuisine fan in Germany is more female, around 40.1 years old, with strong Individualism tendencies and a notable affinity for Take-out.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mediterranean cuisine profile in Germany.

Audience size
2.6M
in Germany
Gender
58.3%♀
41.7% male
Age
40.1
average years
Country rank
#2557
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mediterranean cuisine fans

58.3% are female, 41.7% are male, average age 40.1.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Mediterranean cuisine audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age40.1
Estimated audience size2,573,809
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Mediterranean cuisine audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Mediterranean cuisine audience comes from Germany.

Worldwide audience distribution share by country for Mediterranean cuisine
CountryShare
United States22.5%
Italy11.8%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mediterranean cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mediterranean cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.71×
02Bayern~500K1.17×
03Hessen~200K1.12×
04Bremen~20K1.11×
05Niedersachsen~300K1.03×
06Hamburg~60K1.02×
07Saarland~30K1.02×
08Nordrhein-Westfalen~500K0.98×
09Baden-Württemberg~300K0.98×
10Schleswig-Holstein~90K0.98×
11Thüringen~60K0.98×
12Rheinland-Pfalz~100K0.97×
13Sachsen-Anhalt~60K0.97×
14Mecklenburg-Vorpommern~50K0.92×
15Sachsen~100K0.91×
16Brandenburg~70K0.91×
Fig. 06

Affinity by region

Affinity by region — Mediterranean cuisine, Germany
0.91×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mediterranean cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mediterranean cuisine audience
#·InterestCategoryAffinity×
01Delivery orderFood & Beverages7.58×
02Spanish cuisineFood & Beverages5.97×
03Greek cuisineFood & Beverages5.79×
04FoodserviceFood & Beverages5.19×
05Take-outFood & Beverages5.08×
06Business marketingBusiness & Career5.05×
07CleaningHome & Garden4.36×
08Cooking showFood & Beverages4.18×
09Fast casual restaurantsFood & Beverages4.10×
10Fast food restaurantsFood & Beverages3.93×
11DinersFood & Beverages3.79×
12Local foodFood & Beverages3.66×
13Italian cuisineFood & Beverages3.30×
14Sustainable energyHome & Garden2.89×
15Efficient energy useTechnology & Electronics2.89×
16Vegetarian cuisineFood & Beverages2.73×
17LivemusicMusic & Radio2.71×
18Healthy habitsHealth2.48×
19More NutritionHealth2.14×
20BeveragesFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mediterranean cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mediterranean cuisine audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.19×
Early Adopter MentalityPOWER1.95×
IndulgenceJOY1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mediterranean cuisine audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
Need for SecurityCONSERVATISM0.90×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mediterranean cuisine have in Germany?

Mediterranean cuisine has an estimated audience of 2,573,809 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mediterranean cuisine fans?

58.3% of Mediterranean cuisine fans are female, 41.7% are male, with an average age of 40.1 years.

03

Which brands do Mediterranean cuisine fans like most?

Mediterranean cuisine fans show strongest brand affinity for Take-out (5.08×), Local food (3.66×), and Italian cuisine (3.3×) over the country average.

04

Where do Mediterranean cuisine fans live in Germany?

Mediterranean cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mediterranean cuisine fans also like?

Beyond Mediterranean cuisine itself, the audience over-indexes on Local food (3.66×), Italian cuisine (3.3×), Foodservice (5.19×), and Vegetarian cuisine (2.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Mediterranean cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mediterranean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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