Mediterranean cuisine Audience in Germany
Mediterranean cuisine has an estimated audience of 2,573,809 people in Germany. 58.3% are female, 41.7% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Take-out, Local food, Italian cuisine, Foodservice, Vegetarian cuisine.
The average Mediterranean cuisine fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Take-out, Local food, Italian cuisine, with strongest over-indexing on Take-out (5.08× the country average). Demographically, the Mediterranean cuisine audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Mediterranean cuisine fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.1 |
| Estimated audience size | 2,573,809 |
Audience persona
The typical Mediterranean cuisine fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Take-out.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 602,107 | 1.07× |
| Bayern | 496,270 | 1.2× |
| Baden-Württemberg | 351,598 | 1× |
| Niedersachsen | 298,127 | 1.19× |
| Hessen | 184,785 | 0.94× |
| Sachsen | 117,061 | 0.93× |
| Rheinland-Pfalz | 98,552 | 0.76× |
| Schleswig-Holstein | 97,804 | 1.06× |
| Berlin | 91,105 | 0.79× |
| Thüringen | 69,027 | 1.05× |
| Sachsen-Anhalt | 67,039 | 1.01× |
| Brandenburg | 60,619 | 0.76× |
| Hamburg | 51,135 | 0.88× |
| Mecklenburg-Vorpommern | 37,390 | 0.76× |
| Saarland | 35,739 | 1.13× |
| Bremen | 32,267 | 1.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Take-out | 5.08× | Food & Beverages |
| Local food | 3.66× | Food & Beverages |
| Italian cuisine | 3.3× | Food & Beverages |
| Foodservice | 5.19× | Food & Beverages |
| Vegetarian cuisine | 2.73× | Food & Beverages |
| Cooking show | 4.18× | Food & Beverages |
| Sustainable energy | 2.89× | Home & Garden |
| Business marketing | 5.05× | Business & Career |
| Efficient energy use | 2.89× | Technology & Electronics |
| Livemusic | 2.71× | Music & Radio |
| Diners | 3.79× | Food & Beverages |
| Beverages | 1.64× | Food & Beverages |
| Spanish cuisine | 5.97× | Food & Beverages |
| Cleaning | 4.36× | Home & Garden |
| Delivery order | 7.58× | Food & Beverages |
| Fast casual restaurants | 4.1× | Food & Beverages |
| Fast food restaurants | 3.93× | Food & Beverages |
| Greek cuisine | 5.79× | Food & Beverages |
| Healthy habits | 2.48× | Health |
| Sunday Brunch | 5× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.16 |
| DIY Mentality | THRILL | 1.59 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Design Affinity | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.53 |
| Pet Ownership | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 11.8% |
| United Kingdom | 5.5% |
See Mediterranean cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Mediterranean cuisine have in Germany?
Mediterranean cuisine has an estimated audience of 2,573,809 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mediterranean cuisine fans?
58.3% of Mediterranean cuisine fans are female, 41.7% are male, with an average age of 40.1 years.
Which brands do Mediterranean cuisine fans like most?
Mediterranean cuisine fans show strongest brand affinity for Take-out (5.08×), Local food (3.66×), and Italian cuisine (3.3×) over the country average.
Where do Mediterranean cuisine fans live in Germany?
Mediterranean cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 602,107), Bayern (reach 496,270), and Baden-Württemberg (reach 351,598). These three regions account for the largest share of the active audience.
What other brands do Mediterranean cuisine fans also like?
Beyond Mediterranean cuisine itself, the audience over-indexes on Local food (3.66×), Italian cuisine (3.3×), Foodservice (5.19×), and Vegetarian cuisine (2.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mediterranean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.