Diners Audience in Germany
Diners has an estimated audience of 4,359,829 people in Germany. 57.1% are female, 42.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Unique Gifts, Natural rubber, Birthday Gifts.
The average Diners fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Unique Gifts, with strongest over-indexing on Progressive rock (2.41× the country average). Demographically, the Diners audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Diners fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 39.7 |
| Estimated audience size | 4,359,829 |
Audience persona
The typical Diners fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 959,160 | 1.01× |
| Bayern | 720,098 | 1.03× |
| Baden-Württemberg | 559,984 | 0.94× |
| Niedersachsen | 396,395 | 0.94× |
| Hessen | 371,397 | 1.12× |
| Sachsen | 307,000 | 1.44× |
| Berlin | 267,051 | 1.37× |
| Rheinland-Pfalz | 211,715 | 0.97× |
| Brandenburg | 144,524 | 1.07× |
| Hamburg | 121,141 | 1.23× |
| Schleswig-Holstein | 116,163 | 0.74× |
| Thüringen | 102,354 | 0.92× |
| Sachsen-Anhalt | 96,677 | 0.86× |
| Mecklenburg-Vorpommern | 51,886 | 0.62× |
| Saarland | 42,945 | 0.8× |
| Bremen | 35,566 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.41× | Music & Radio |
| Artistic inspiration | 1.67× | Arts & Culture |
| Unique Gifts | 1.54× | Shopping |
| Natural rubber | 2.54× | Cars & Mobility |
| Birthday Gifts | 1.51× | Kids & Family |
| Ireen Sheer | 2.26× | Music & Radio |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Figure painting (hobby) | 2.74× | Arts & Culture |
| Oktay Kaynarca | 4.69× | Movies & TV |
| Fatima Jinnah Medical College | 7.92× | Business & Career |
| YouGov | 4.14× | Business & Career |
| Headhunters (film) | 2.42× | Movies & TV |
| Graham Greene (actor) | 1.93× | |
| Jaguar F-Pace | 3.12× | Cars & Mobility |
| Rhodiola | 4.38× | Health |
| Keeper (password manager) | 1.84× | Technology & Electronics |
| Information sensitivity | 2.23× | Technology & Electronics |
| Esra Erol | 2.32× | Movies & TV |
| Timo Hildebrand | 3.84× | Sports |
| Standing rib roast | 3.2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.82 |
| Pet Ownership | JOY | 1.41 |
| Luxury Orientation | PREMIUM | 1.41 |
| Sports Activity | POWER | 1.37 |
| Convenience Orientation | PREMIUM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
See Diners audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diners have in Germany?
Diners has an estimated audience of 4,359,829 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diners fans?
57.1% of Diners fans are female, 42.9% are male, with an average age of 39.7 years.
Which brands do Diners fans like most?
Diners fans show strongest brand affinity for Progressive rock (2.41×), Artistic inspiration (1.67×), and Unique Gifts (1.54×) over the country average.
Where do Diners fans live in Germany?
Diners fans in Germany are most concentrated in Nordrhein-Westfalen (reach 959,160), Bayern (reach 720,098), and Baden-Württemberg (reach 559,984). These three regions account for the largest share of the active audience.
What other brands do Diners fans also like?
Beyond Diners itself, the audience over-indexes on Artistic inspiration (1.67×), Unique Gifts (1.54×), Natural rubber (2.54×), and Birthday Gifts (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.