A data profile of the people who buy, follow and care about Diners in France — modelled from more than twelve digital signal sources. Diners has an estimated audience of 4,836,946 people in France.
The average Diners fan in France is 42.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (344.9× the country average).
Demographically, the Diners audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Diners fan in France is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Diners profile in France.
61.2% are female, 38.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.5 |
| Estimated audience size | 4,836,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Diners audience comes from France.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
Where the Diners audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.57× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.04× | |
| 03 | Pays de la Loire | ~300K | 1.03× | |
| 04 | Grand Est | ~400K | 1.01× | |
| 05 | Auvergne-Rhône-Alpes | ~600K | 1.00× | |
| 06 | Hauts-de-France | ~400K | 1.00× | |
| 07 | Nouvelle-Aquitaine | ~400K | 0.99× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.98× | |
| 09 | Occitanie | ~400K | 0.94× | |
| 10 | Centre-Val de Loire | ~200K | 0.91× | |
| 11 | Normandy | ~200K | 0.90× | |
| 12 | Brittany | ~200K | 0.89× | |
| 13 | Corsica | ~20K | 0.85× |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 344.90× | ||
| 02 | Selfridges | Shopping | 255.90× | ||
| 03 | Christmas Gift | Kids & Family | 41.75× | ||
| 04 | Christmas tree | Kids & Family | 30.73× | ||
| 05 | CM Punk | Sports | 20.00× | ||
| 06 | Breast Cancer awareness | Health | 16.06× | ||
| 07 | Girl power | Politics & Society | 14.82× | ||
| 08 | Sustainable products | Politics & Society | 12.84× | ||
| 09 | Kitchen garden | Home & Garden | 12.44× | ||
| 10 | Zoom lens | Technology & Electronics | 11.47× | ||
| 11 | Broadcasting of sports events | Movies & TV | 11.26× | ||
| 12 | Dentistry | Business & Career | 9.82× | ||
| 13 | Hormone | Health | 8.72× | ||
| 14 | Fast casual restaurants | Food & Beverages | 5.53× | ||
| 15 | Local food | Food & Beverages | 4.31× | ||
| 16 | Take-out | Food & Beverages | 4.10× | ||
| 17 | Breakfast | Food & Beverages | 3.35× | ||
| 18 | Kitchen | Home & Garden | 2.99× | ||
| 19 | Italian cuisine | Food & Beverages | 2.96× | ||
| 20 | TikTok | Internet & Social Media | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.89× | |
| Career Orientation | POWER | 2.42× | |
| Travelling | THRILL | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.93× | |
| Community Orientation | OPEN | 0.94× |
Diners has an estimated audience of 4,836,946 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.2% of Diners fans are female, 38.8% are male, with an average age of 42.5 years.
Diners fans show strongest brand affinity for Love & Sex (344.9×), Christmas Gift (41.75×), and Christmas tree (30.73×) over the country average.
Diners fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Diners itself, the audience over-indexes on Christmas Gift (41.75×), Christmas tree (30.73×), Kitchen garden (12.44×), and Broadcasting of sports events (11.26×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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