Diners Audience in Brazil
Diners has an estimated audience of 10,205,394 people in Brazil. 68.5% are female, 31.5% are male, average age 42.4. Top brand affinities: Fast food, Barbecue, Local food, Electrolux, Telegram.
Top brand affinities include Fast food, Barbecue, Local food, with strongest over-indexing on Fast food (1.95× the country average). Demographically, the Diners audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Diners fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 42.4 |
| Estimated audience size | 10,205,394 |
Audience persona
The typical Diners fan in Brazil is more female, around 42.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fast food.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast food | 1.95× | Food & Beverages |
| Barbecue | 1.86× | Food & Beverages |
| Local food | 2.79× | Food & Beverages |
| Electrolux | 2.03× | Home & Garden |
| Telegram | 1.98× | Internet & Social Media |
| Sport Club do Recife | 1.75× | Sports |
| Fast casual restaurants | 2.19× | Food & Beverages |
| Desserts | 1.7× | Food & Beverages |
| Air travel | 1.66× | Travel & Leisure |
| Flower | 1.79× | Home & Garden |
| Real property | 1.64× | Home & Garden |
| Dinner | 1.85× | Food & Beverages |
| TripAdvisor | 2.11× | Travel & Leisure |
| Pizza | 1.58× | Food & Beverages |
| Lunch | 1.75× | Food & Beverages |
| Organic farming | 1.65× | Food & Beverages |
| Steam | 2.04× | Games |
| Strawberry | 4.38× | Food & Beverages |
| PCI Concursos | 1.57× | Shopping |
| Organic food | 1.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.64 |
| Indulgence | JOY | 1.64 |
| Quality Awareness | PREMIUM | 1.59 |
| Design Affinity | PREMIUM | 1.36 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
See Diners audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.