A data profile of the people who buy, follow and care about Diners in Brazil — modelled from more than twelve digital signal sources. Diners has an estimated audience of 10,205,394 people in Brazil.
Diners has an estimated audience of 10,205,394 people in Brazil. 68.5% are female, 31.5% are male, average age 42.4. Top brand affinities: Barbecue, Instagram, Rock music, Local food, Fast food.
Top brand affinities include Barbecue, Instagram, Rock music, with strongest over-indexing on Barbecue (2.1× the country average).
Demographically, the Diners audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
The typical Diners fan in Brazil is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Barbecue.
The key figures that characterise the Diners profile in Brazil.
68.5% are female, 31.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 42.4 |
| Estimated audience size | 10,205,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Diners audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 2.89× | ||
| 02 | Barbecue | Food & Beverages | 2.10× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.00× | ||
| 04 | Dinner | Food & Beverages | 1.89× | ||
| 05 | Lunch | Food & Beverages | 1.81× | ||
| 06 | Veganism | Food & Beverages | 1.65× | ||
| 07 | PCI Concursos | Shopping | 1.65× | ||
| 08 | Fast food | Food & Beverages | 1.64× | ||
| 09 | Riachuelo | Shopping | 1.62× | ||
| 10 | Lojas Renner | Fashion & Accessoires | 1.62× | ||
| 11 | Coffeehouses | Food & Beverages | 1.61× | ||
| 12 | Wine | Food & Beverages | 1.60× | ||
| 13 | Real property | Home & Garden | 1.60× | ||
| 14 | Pizza | Food & Beverages | 1.57× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | Rock music | Music & Radio | 1.55× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 18 | Hip hop music | Music & Radio | 1.52× | ||
| 19 | Pop music | Music & Radio | 1.51× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.85× | |
| Healthy Lifestyle | BALANCE | 1.56× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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