Diners Audience in Italy
Diners has an estimated audience of 10,320,441 people in Italy. 58.8% are female, 41.2% are male, average age 43.4. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Home Delivery, Robert Redford, Deal of the day, Fast casual restaurants, University.
The average Diners fan in Italy is 43.4 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Home Delivery, Robert Redford, Deal of the day, with strongest over-indexing on Home Delivery (4.87× the country average). Demographically, the Diners audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Diners fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.4 |
| Estimated audience size | 10,320,441 |
Audience persona
The typical Diners fan in Italy is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Home Delivery.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,712,996 | 1.49× |
| Lazio | 1,610,125 | 1.27× |
| Veneto | 1,164,870 | 1.43× |
| Campania | 1,019,416 | 0.88× |
| Tuscany | 964,618 | 1.41× |
| Sicilia | 863,525 | 0.96× |
| Emilia-Romagna | 854,606 | 1.01× |
| Piedmont | 812,587 | 1.06× |
| Puglia | 602,101 | 0.85× |
| Liguria | 313,225 | 1.08× |
| Trentino-Alto Adige/Südtirol | 284,115 | 1.45× |
| Friuli-Venezia Giulia | 239,249 | 1.23× |
| Sardinia | 232,839 | 0.8× |
| Calabria | 203,282 | 0.64× |
| Marche | 198,506 | 0.77× |
| Umbria | 150,081 | 0.9× |
| Abruzzo | 123,671 | 0.54× |
| Basilicata | 44,028 | 0.47× |
| Aosta Valley | 30,614 | 1.17× |
| Molise | 27,764 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 4.87× | Food & Beverages |
| Robert Redford | 3.75× | Movies & TV |
| Deal of the day | 2.75× | Shopping |
| Fast casual restaurants | 3.13× | Food & Beverages |
| University | 2.29× | Business & Career |
| TikTok | 1.78× | Internet & Social Media |
| Organic food | 1.96× | Food & Beverages |
| Wine tasting | 2.35× | Food & Beverages |
| Red wine | 3.05× | Food & Beverages |
| Gourmet Foods | 2.54× | Food & Beverages |
| Google Maps | 1.92× | Internet & Social Media |
| Local food | 1.96× | Food & Beverages |
| Luxury yacht | 2.39× | Travel & Leisure |
| Expensive Taste | 2.77× | Business & Career |
| White wine | 2.84× | Food & Beverages |
| Meat | 1.75× | Food & Beverages |
| Beaches | 1.53× | Travel & Leisure |
| Pastry | 1.56× | Food & Beverages |
| Fast food restaurants | 2.39× | Food & Beverages |
| Milk | 1.84× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.74 |
| Convenience Orientation | PREMIUM | 1.55 |
| Travelling | THRILL | 1.23 |
| Luxury Orientation | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.18 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
See Diners audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Diners have in Italy?
Diners has an estimated audience of 10,320,441 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Diners fans?
58.8% of Diners fans are female, 41.2% are male, with an average age of 43.4 years.
Which brands do Diners fans like most?
Diners fans show strongest brand affinity for Home Delivery (4.87×), Robert Redford (3.75×), and Deal of the day (2.75×) over the country average.
Where do Diners fans live in Italy?
Diners fans in Italy are most concentrated in Lombardy (reach 2,712,996), Lazio (reach 1,610,125), and Veneto (reach 1,164,870). These three regions account for the largest share of the active audience.
What other brands do Diners fans also like?
Beyond Diners itself, the audience over-indexes on Robert Redford (3.75×), Deal of the day (2.75×), Fast casual restaurants (3.13×), and University (2.29×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.