A data profile of the people who buy, follow and care about Diners in Italy — modelled from more than twelve digital signal sources. Diners has an estimated audience of 10,320,441 people in Italy.
The average Diners fan in Italy is 43.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Fast casual restaurants, Wine tasting, Home Delivery, with strongest over-indexing on Fast casual restaurants (3.75× the country average).
Demographically, the Diners audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Diners fan in Italy is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Diners profile in Italy.
58.8% are female, 41.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.4 |
| Estimated audience size | 10,320,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Diners audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
Where the Diners audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2.5M | 1.48× | |
| 02 | Veneto | ~1M | 1.39× | |
| 03 | Tuscany | ~900K | 1.36× | |
| 04 | Trentino-Alto Adige/Südtirol | ~300K | 1.33× | |
| 05 | Lazio | ~1.5M | 1.26× | |
| 06 | Friuli-Venezia Giulia | ~200K | 1.16× | |
| 07 | Piedmont | ~800K | 1.06× | |
| 08 | Liguria | ~300K | 1.06× | |
| 09 | Aosta Valley | ~30K | 1.04× | |
| 10 | Emilia-Romagna | ~900K | 1.01× | |
| 11 | Sicilia | ~900K | 0.97× | |
| 12 | Umbria | ~200K | 0.95× | |
| 13 | Molise | ~40K | 0.92× | |
| 14 | Campania | ~1M | 0.90× | |
| 15 | Puglia | ~600K | 0.88× | |
| 16 | Sardinia | ~300K | 0.87× | |
| 17 | Basilicata | ~80K | 0.87× | |
| 18 | Marche | ~200K | 0.85× | |
| 19 | Calabria | ~300K | 0.80× | |
| 20 | Abruzzo | ~200K | 0.77× |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 3.75× | ||
| 02 | Home Delivery | Food & Beverages | 3.73× | ||
| 03 | Latin American cuisine | Food & Beverages | 3.18× | ||
| 04 | Red wine | Food & Beverages | 2.73× | ||
| 05 | Robert Redford | Movies & TV | 2.72× | ||
| 06 | Fast food restaurants | Food & Beverages | 2.56× | ||
| 07 | White wine | Food & Beverages | 2.48× | ||
| 08 | Carrefour Market | Shopping | 2.39× | ||
| 09 | Champagne | Food & Beverages | 2.34× | ||
| 10 | Wine tasting | Food & Beverages | 2.28× | ||
| 11 | Gourmet Foods | Food & Beverages | 2.28× | ||
| 12 | Deal of the day | Shopping | 1.90× | ||
| 13 | Local food | Food & Beverages | 1.89× | ||
| 14 | Volunteering | Politics & Society | 1.82× | ||
| 15 | Adriatic Sea | Travel & Leisure | 1.81× | ||
| 16 | Organic food | Food & Beverages | 1.74× | ||
| 17 | Wikipedia | Internet & Social Media | 1.70× | ||
| 18 | Milk | Food & Beverages | 1.66× | ||
| 19 | Mediterranean cuisine | Food & Beverages | 1.62× | ||
| 20 | Singer-songwriter | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.66× | |
| Indulgence | JOY | 1.62× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.84× | |
| Tradition | CONSERVATISM | 0.89× |
Diners has an estimated audience of 10,320,441 people in Italy, concentrated in Lombardy and Lazio.
58.8% of Diners fans are female, 41.2% are male, with an average age of 43.4 years.
Diners fans show strongest brand affinity for Fast casual restaurants (3.75×), Wine tasting (2.28×), and Home Delivery (3.73×) over the country average.
Diners fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Veneto (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Diners itself, the audience over-indexes on Wine tasting (2.28×), Home Delivery (3.73×), Organic food (1.74×), and Fast food restaurants (2.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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