Mediterranean cuisine Audience in Italy
Mediterranean cuisine has an estimated audience of 9,714,455 people in Italy. 57.1% are female, 42.9% are male, average age 46.4. Top regions: Campania, Liguria, Lazio. Top brand affinities: Pasta, Local food, Dinner, Diners, Lunch.
The average Mediterranean cuisine fan in Italy is 46.4 years old, more female, and lives primarily in Campania. The audience is concentrated in Campania, Liguria, Lazio. Top brand affinities include Pasta, Local food, Dinner, with strongest over-indexing on Pasta (1.52× the country average). Demographically, the Mediterranean cuisine audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Mediterranean cuisine fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 46.4 |
| Estimated audience size | 9,714,455 |
Audience persona
The typical Mediterranean cuisine fan in Italy is more female, around 46.4 years old, with strong Risk Appetite tendencies and a notable affinity for Pasta.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Campania | 1,561,776 | 1.43× |
| Liguria | 1,237,500 | 5.1× |
| Lazio | 1,147,202 | 0.96× |
| Lombardy | 959,637 | 0.56× |
| Tuscany | 698,751 | 1.08× |
| Sicilia | 638,666 | 0.76× |
| Veneto | 569,317 | 0.74× |
| Puglia | 478,382 | 0.71× |
| Calabria | 437,242 | 1.47× |
| Emilia-Romagna | 248,862 | 0.31× |
| Piedmont | 238,091 | 0.33× |
| Sardinia | 150,085 | 0.55× |
| Friuli-Venezia Giulia | 122,084 | 0.67× |
| Trentino-Alto Adige/Südtirol | 121,193 | 0.66× |
| Abruzzo | 108,039 | 0.5× |
| Basilicata | 100,164 | 1.13× |
| Marche | 97,425 | 0.4× |
| Umbria | 87,798 | 0.56× |
| Molise | 33,687 | 0.73× |
| Aosta Valley | 32,775 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pasta | 1.52× | Food & Beverages |
| Local food | 1.5× | Food & Beverages |
| Dinner | 1.59× | Food & Beverages |
| Diners | 1.62× | Food & Beverages |
| Lunch | 1.53× | Food & Beverages |
| Foodservice | 1.61× | Food & Beverages |
| Gourmet Foods | 1.6× | Food & Beverages |
| Cooking show | 1.69× | Food & Beverages |
| Fast casual restaurants | 1.67× | Food & Beverages |
| Online food ordering | 1.91× | Food & Beverages |
| Kitchenware | 1.65× | Home & Garden |
| Flatbread | 1.5× | Food & Beverages |
| Home Delivery | 1.86× | Food & Beverages |
| Mobile payment | 1.67× | Business & Career |
| Brunch | 1.56× | Food & Beverages |
| Noodle | 1.62× | Food & Beverages |
| Delivery order | 1.85× | Food & Beverages |
| Thai cuisine | 1.58× | Food & Beverages |
| La Cucina Italiana | 1.59× | Food & Beverages |
| Chicken (food) | 1.93× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.35 |
| Travelling | THRILL | 1.32 |
| Indulgence | JOY | 1.29 |
| Community Orientation | OPEN | 1.17 |
| DIY Mentality | THRILL | 1.16 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 11.8% |
| United Kingdom | 5.5% |
See Mediterranean cuisine audiences in other countries
- Mediterranean cuisine — Germany
- Mediterranean cuisine — United States
- Mediterranean cuisine — United Kingdom
- Mediterranean cuisine — France
- Mediterranean cuisine — Spain
- Mediterranean cuisine — Brazil
- Mediterranean cuisine — Japan
- Mediterranean cuisine — South Korea
- Mediterranean cuisine — India
- Mediterranean cuisine — Canada
- Mediterranean cuisine — Mexico
More Cuisine audiences in Italy
- Italian cuisine (23,468,049)
- Vegetarian cuisine (8,514,198)
- Japanese cuisine (7,686,731)
- French cuisine (6,466,608)
- Chinese cuisine (5,274,315)
Frequently asked questions
How many fans does Mediterranean cuisine have in Italy?
Mediterranean cuisine has an estimated audience of 9,714,455 people in Italy, concentrated in Campania and Liguria.
What is the gender split and age of Mediterranean cuisine fans?
57.1% of Mediterranean cuisine fans are female, 42.9% are male, with an average age of 46.4 years.
Which brands do Mediterranean cuisine fans like most?
Mediterranean cuisine fans show strongest brand affinity for Pasta (1.52×), Local food (1.5×), and Dinner (1.59×) over the country average.
Where do Mediterranean cuisine fans live in Italy?
Mediterranean cuisine fans in Italy are most concentrated in Campania (reach 1,561,776), Liguria (reach 1,237,500), and Lazio (reach 1,147,202). These three regions account for the largest share of the active audience.
What other brands do Mediterranean cuisine fans also like?
Beyond Mediterranean cuisine itself, the audience over-indexes on Local food (1.5×), Dinner (1.59×), Diners (1.62×), and Lunch (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Mediterranean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.