A data profile of the people who buy, follow and care about Mediterranean cuisine in Italy — modelled from more than twelve digital signal sources. Mediterranean cuisine has an estimated audience of 9,714,455 people in Italy.
The average Mediterranean cuisine fan in Italy is 46.4 years old, more female, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include Pasta, Local food, Dinner, with strongest over-indexing on Pasta (1.52× the country average).
Demographically, the Mediterranean cuisine audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mediterranean cuisine fan in Italy is more female, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Pasta.
The key figures that characterise the Mediterranean cuisine profile in Italy.
57.1% are female, 42.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 46.4 |
| Estimated audience size | 9,714,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Mediterranean cuisine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 11.8% |
| United Kingdom | 5.5% |
Where the Mediterranean cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~1M | 3.53× | |
| 02 | Campania | ~1.5M | 1.25× | |
| 03 | Calabria | ~300K | 1.13× | |
| 04 | Tuscany | ~700K | 1.04× | |
| 05 | Aosta Valley | ~30K | 1.02× | |
| 06 | Basilicata | ~90K | 1.01× | |
| 07 | Molise | ~50K | 0.99× | |
| 08 | Lazio | ~1M | 0.98× | |
| 09 | Trentino-Alto Adige/Südtirol | ~200K | 0.96× | |
| 10 | Friuli-Venezia Giulia | ~200K | 0.96× | |
| 11 | Umbria | ~200K | 0.96× | |
| 12 | Abruzzo | ~200K | 0.95× | |
| 13 | Marche | ~200K | 0.94× | |
| 14 | Sardinia | ~300K | 0.93× | |
| 15 | Sicilia | ~800K | 0.92× | |
| 16 | Puglia | ~600K | 0.91× | |
| 17 | Veneto | ~700K | 0.90× | |
| 18 | Piedmont | ~600K | 0.86× | |
| 19 | Emilia-Romagna | ~700K | 0.84× | |
| 20 | Lombardy | ~1M | 0.72× |
The strongest cross-interests of the Mediterranean cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicken (food) | Food & Beverages | 1.93× | ||
| 02 | Online food ordering | Food & Beverages | 1.91× | ||
| 03 | Home Delivery | Food & Beverages | 1.86× | ||
| 04 | Delivery order | Food & Beverages | 1.85× | ||
| 05 | Cooking show | Food & Beverages | 1.69× | ||
| 06 | Fast casual restaurants | Food & Beverages | 1.67× | ||
| 07 | Mobile payment | Business & Career | 1.67× | ||
| 08 | Kitchenware | Home & Garden | 1.65× | ||
| 09 | Diners | Food & Beverages | 1.62× | ||
| 10 | Noodle | Food & Beverages | 1.62× | ||
| 11 | Foodservice | Food & Beverages | 1.61× | ||
| 12 | Gourmet Foods | Food & Beverages | 1.60× | ||
| 13 | Dinner | Food & Beverages | 1.59× | ||
| 14 | La Cucina Italiana | Food & Beverages | 1.59× | ||
| 15 | Thai cuisine | Food & Beverages | 1.58× | ||
| 16 | Brunch | Food & Beverages | 1.56× | ||
| 17 | Lunch | Food & Beverages | 1.53× | ||
| 18 | Pasta | Food & Beverages | 1.52× | ||
| 19 | Local food | Food & Beverages | 1.50× | ||
| 20 | Flatbread | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Quality Awareness | PREMIUM | 1.17× | |
| DIY Mentality | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.85× | |
| Risk Appetite | THRILL | 0.86× | |
| Career Orientation | POWER | 0.87× |
Mediterranean cuisine has an estimated audience of 9,714,455 people in Italy, concentrated in Campania and Lombardy.
57.1% of Mediterranean cuisine fans are female, 42.9% are male, with an average age of 46.4 years.
Mediterranean cuisine fans show strongest brand affinity for Pasta (1.52×), Local food (1.5×), and Dinner (1.59×) over the country average.
Mediterranean cuisine fans in Italy are most concentrated in Campania (reach ~1.5M), Lombardy (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Mediterranean cuisine itself, the audience over-indexes on Local food (1.5×), Dinner (1.59×), Diners (1.62×), and Lunch (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mediterranean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.