A data profile of the people who buy, follow and care about Mediterranean cuisine in France — modelled from more than twelve digital signal sources. Mediterranean cuisine has an estimated audience of 2,783,399 people in France.
The average Mediterranean cuisine fan in France is 43.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Take-out, Shopping and fashion, Sports and outdoors, with strongest over-indexing on Take-out (4.51× the country average).
Demographically, the Mediterranean cuisine audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mediterranean cuisine fan in France is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Take-out.
The key figures that characterise the Mediterranean cuisine profile in France.
58.6% are female, 41.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.3 |
| Estimated audience size | 2,783,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Mediterranean cuisine audience comes from France.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 11.8% |
| United Kingdom | 5.5% |
Where the Mediterranean cuisine audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~700K | 3.28× | |
| 02 | Île-de-France | ~900K | 1.91× | |
| 03 | Corsica | ~20K | 1.10× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 0.93× | |
| 05 | Centre-Val de Loire | ~100K | 0.93× | |
| 06 | Occitanie | ~200K | 0.91× | |
| 07 | Normandy | ~100K | 0.91× | |
| 08 | Brittany | ~100K | 0.90× | |
| 09 | Pays de la Loire | ~100K | 0.89× | |
| 10 | Grand Est | ~200K | 0.87× | |
| 11 | Auvergne-Rhône-Alpes | ~300K | 0.86× | |
| 12 | Nouvelle-Aquitaine | ~200K | 0.86× | |
| 13 | Hauts-de-France | ~200K | 0.85× |
The strongest cross-interests of the Mediterranean cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arab cuisine | Food & Beverages | 9.27× | ||
| 02 | Delivery order | Food & Beverages | 7.27× | ||
| 03 | Home Delivery | Food & Beverages | 6.63× | ||
| 04 | Cooking show | Food & Beverages | 6.35× | ||
| 05 | Take-out | Food & Beverages | 4.51× | ||
| 06 | Modeling agency | Fashion & Accessoires | 4.01× | ||
| 07 | Health And Beauty | Beauty & Wellness | 3.82× | ||
| 08 | Local food | Food & Beverages | 3.57× | ||
| 09 | Diners | Food & Beverages | 3.38× | ||
| 10 | Travel website | Travel & Leisure | 3.37× | ||
| 11 | Kitchenware | Home & Garden | 3.27× | ||
| 12 | TikTok | Internet & Social Media | 2.13× | ||
| 13 | Shopping and fashion | Shopping | 2.00× | ||
| 14 | Business | Business & Career | 2.00× | ||
| 15 | Sports and outdoors | Sports | 1.93× | ||
| 16 | France | Travel & Leisure | 1.76× | ||
| 17 | Online shopping | Shopping | 1.74× | ||
| 18 | Sports | Sports | 1.66× | ||
| 19 | Restaurants | Food & Beverages | 1.51× | ||
| 20 | Doctolib | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.11× | |
| Individualism | JOY | 1.97× | |
| Travelling | THRILL | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.08× | |
| Social Media Usage | JOY | 1.11× | |
| Patriotism | CONSERVATISM | 1.14× |
Mediterranean cuisine has an estimated audience of 2,783,399 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
58.6% of Mediterranean cuisine fans are female, 41.4% are male, with an average age of 43.3 years.
Mediterranean cuisine fans show strongest brand affinity for Take-out (4.51×), Shopping and fashion (2×), and Sports and outdoors (1.93×) over the country average.
Mediterranean cuisine fans in France are most concentrated in Île-de-France (reach ~900K), Provence-Alpes-Côte d'Azur (reach ~700K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mediterranean cuisine itself, the audience over-indexes on Shopping and fashion (2×), Sports and outdoors (1.93×), TikTok (2.13×), and Business (2×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mediterranean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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