Business Audience in France
Business has an estimated audience of 22,219,422 people in France. 52.2% are female, 47.8% are male, average age 42.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Tinder, Permanent residency, DoTerra, Public administration, Restorative dentistry.
The average Business fan in France is 42.7 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Tinder, Permanent residency, DoTerra, with strongest over-indexing on Tinder (29.59× the country average). Demographically, the Business audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.7 |
| Estimated audience size | 22,219,422 |
Audience persona
The typical Business fan in France is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,768,446 | 1.45× |
| Auvergne-Rhône-Alpes | 3,002,870 | 1.15× |
| Hauts-de-France | 2,098,115 | 1.07× |
| Grand Est | 1,993,288 | 1.11× |
| Occitanie | 1,949,539 | 1.02× |
| Provence-Alpes-Côte d'Azur | 1,943,505 | 1.18× |
| Nouvelle-Aquitaine | 1,928,008 | 0.99× |
| Pays de la Loire | 1,106,978 | 0.9× |
| Normandy | 970,408 | 0.9× |
| Brittany | 945,671 | 0.87× |
| Bourgogne-Franche-Comté | 769,222 | 0.86× |
| Centre-Val de Loire | 729,604 | 0.87× |
| Corsica | 71,125 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 29.59× | Internet & Social Media |
| Permanent residency | 21.53× | Business & Career |
| DoTerra | 94.39× | Beauty & Wellness |
| Public administration | 23.33× | Business & Career |
| Restorative dentistry | 52.28× | Health |
| Payot | 52.19× | Beauty & Wellness |
| Eye care professional | 55.87× | Beauty & Wellness |
| Cervical vertebrae | 57.51× | Health |
| Soy milk | 61.64× | Food & Beverages |
| Compression stockings | 81× | Health |
| Lions Clubs International | 20.8× | Business & Career |
| Muslim holidays | 22.37× | Politics & Society |
| Consumer debt | 63.45× | Business & Career |
| Kosher foods | 101.56× | Food & Beverages |
| Islamic architecture | 22.8× | Home & Garden |
| Inclusion (education) | 82.06× | Kids & Family |
| Lumbar vertebrae | 58.4× | Health |
| Rechargeable battery | 33.95× | Home & Garden |
| Improvisation | 12.27× | Music & Radio |
| Leather jacket | 38.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 11.07 |
| Mindfulness | BALANCE | 1.99 |
| Extroversion | THRILL | 1.98 |
| Community Orientation | OPEN | 1.83 |
| Indulgence | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
See Business audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Business have in France?
Business has an estimated audience of 22,219,422 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Business fans?
52.2% of Business fans are female, 47.8% are male, with an average age of 42.7 years.
Which brands do Business fans like most?
Business fans show strongest brand affinity for Tinder (29.59×), Permanent residency (21.53×), and DoTerra (94.39×) over the country average.
Where do Business fans live in France?
Business fans in France are most concentrated in Île-de-France (reach 5,768,446), Auvergne-Rhône-Alpes (reach 3,002,870), and Hauts-de-France (reach 2,098,115). These three regions account for the largest share of the active audience.
What other brands do Business fans also like?
Beyond Business itself, the audience over-indexes on Permanent residency (21.53×), DoTerra (94.39×), Public administration (23.33×), and Restorative dentistry (52.28×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.