A data profile of the people who buy, follow and care about Modern architecture in France — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 3,546,169 people in France.
The average Modern architecture fan in France is 39.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include WC (rapper), Living room, Renovation, with strongest over-indexing on WC (rapper) (23.16× the country average).
Demographically, the Modern architecture audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Modern architecture fan in France is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for WC (rapper).
The key figures that characterise the Modern architecture profile in France.
57.2% are female, 42.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 39.4 |
| Estimated audience size | 3,546,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Modern architecture audience comes from France.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
Where the Modern architecture audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~400K | 1.22× | |
| 02 | Auvergne-Rhône-Alpes | ~500K | 1.15× | |
| 03 | Île-de-France | ~700K | 1.11× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.03× | |
| 05 | Provence-Alpes-Côte d'Azur | ~300K | 1.03× | |
| 06 | Bourgogne-Franche-Comté | ~100K | 1.02× | |
| 07 | Pays de la Loire | ~200K | 1.01× | |
| 08 | Occitanie | ~300K | 0.98× | |
| 09 | Centre-Val de Loire | ~100K | 0.98× | |
| 10 | Hauts-de-France | ~300K | 0.96× | |
| 11 | Normandy | ~200K | 0.96× | |
| 12 | Corsica | ~20K | 0.93× | |
| 13 | Brittany | ~200K | 0.88× |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WC (rapper) | Music & Radio | 23.16× | ||
| 02 | Laminate flooring | Home & Garden | 16.71× | ||
| 03 | BTS | Music & Radio | 11.67× | ||
| 04 | Sofa bed | Home & Garden | 11.39× | ||
| 05 | Living room | Home & Garden | 11.22× | ||
| 06 | Housing estate | Home & Garden | 10.26× | ||
| 07 | Home Decoration & Design | Home & Garden | 9.23× | ||
| 08 | Table (furniture) | Home & Garden | 7.74× | ||
| 09 | Architecture & Interior Design | Home & Garden | 7.69× | ||
| 10 | Bathtub | Beauty & Wellness | 7.10× | ||
| 11 | Home décor products | Home & Garden | 6.89× | ||
| 12 | Renovation | Home & Garden | 5.76× | ||
| 13 | Kitchenware | Home & Garden | 5.26× | ||
| 14 | Bathroom | Home & Garden | 4.72× | ||
| 15 | Apartment | Business & Career | 4.39× | ||
| 16 | Chair | Home & Garden | 4.32× | ||
| 17 | Internet & Social Media | 2.93× | |||
| 18 | Architecture | Business & Career | 2.75× | ||
| 19 | France | Travel & Leisure | 2.15× | ||
| 20 | Sports | Sports | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 5.05× | |
| Quality Awareness | PREMIUM | 3.24× | |
| DIY Mentality | THRILL | 2.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Tradition | CONSERVATISM | 0.96× | |
| Need for Security | CONSERVATISM | 1.02× |
Modern architecture has an estimated audience of 3,546,169 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.2% of Modern architecture fans are female, 42.8% are male, with an average age of 39.4 years.
Modern architecture fans show strongest brand affinity for WC (rapper) (23.16×), Living room (11.22×), and Renovation (5.76×) over the country average.
Modern architecture fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~500K), and Grand Est (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Modern architecture itself, the audience over-indexes on Living room (11.22×), Renovation (5.76×), Housing estate (10.26×), and Sofa bed (11.39×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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