Modern architecture Audience in Germany
Modern architecture has an estimated audience of 7,003,282 people in Germany. 59.1% are female, 40.9% are male, average age 39.3. Top regions: Niedersachsen, Bremen, Nordrhein-Westfalen. Top brand affinities: Home construction, Home repair, Architecture & Design, Architecture & Interior Design, Renovation.
The average Modern architecture fan in Germany is 39.3 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Bremen, Nordrhein-Westfalen. Top brand affinities include Home construction, Home repair, Architecture & Design, with strongest over-indexing on Home construction (5.91× the country average). Demographically, the Modern architecture audience skews more female with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Modern architecture fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.3 |
| Estimated audience size | 7,003,282 |
Audience persona
The typical Modern architecture fan in Germany is more female, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 584,526 | 0.86× |
| Bremen | 528,661 | 11.18× |
| Nordrhein-Westfalen | 328,537 | 0.21× |
| Baden-Württemberg | 282,807 | 0.3× |
| Bayern | 230,616 | 0.2× |
| Hamburg | 144,398 | 0.91× |
| Hessen | 139,618 | 0.26× |
| Berlin | 81,864 | 0.26× |
| Sachsen | 79,439 | 0.23× |
| Rheinland-Pfalz | 77,766 | 0.22× |
| Schleswig-Holstein | 65,027 | 0.26× |
| Brandenburg | 47,164 | 0.22× |
| Thüringen | 43,581 | 0.24× |
| Sachsen-Anhalt | 41,171 | 0.23× |
| Mecklenburg-Vorpommern | 31,980 | 0.24× |
| Saarland | 15,055 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 5.91× | Home & Garden |
| Home repair | 5.38× | Home & Garden |
| Architecture & Design | 3.71× | Business & Career |
| Architecture & Interior Design | 5.16× | Home & Garden |
| Renovation | 3.25× | Home & Garden |
| Outdoor recreation | 1.73× | Sports |
| Home Interior Design | 3.54× | Home & Garden |
| Real estate development | 3.46× | Business & Career |
| Arts and music | 1.54× | Arts & Culture |
| Property finder | 3.8× | Home & Garden |
| Home Design | 2.86× | Home & Garden |
| Mid-century modern | 6.18× | Home & Garden |
| Home Interiors | 3.36× | Home & Garden |
| Immobilien | 3.03× | Business & Career |
| Landscaping | 3.44× | Home & Garden |
| Industrial design | 2.49× | Business & Career |
| Landscape design | 3.03× | Business & Career |
| Home Renovations | 4.08× | Home & Garden |
| Superman | 2.22× | Movies & TV |
| Natural World | 1.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.54 |
| Design Affinity | PREMIUM | 2.48 |
| Sustainability | BALANCE | 1.96 |
| Quality Awareness | PREMIUM | 1.76 |
| Luxury Orientation | PREMIUM | 1.76 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
See Modern architecture audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Modern architecture have in Germany?
Modern architecture has an estimated audience of 7,003,282 people in Germany, concentrated in Niedersachsen and Bremen.
What is the gender split and age of Modern architecture fans?
59.1% of Modern architecture fans are female, 40.9% are male, with an average age of 39.3 years.
Which brands do Modern architecture fans like most?
Modern architecture fans show strongest brand affinity for Home construction (5.91×), Home repair (5.38×), and Architecture & Design (3.71×) over the country average.
Where do Modern architecture fans live in Germany?
Modern architecture fans in Germany are most concentrated in Niedersachsen (reach 584,526), Bremen (reach 528,661), and Nordrhein-Westfalen (reach 328,537). These three regions account for the largest share of the active audience.
What other brands do Modern architecture fans also like?
Beyond Modern architecture itself, the audience over-indexes on Home repair (5.38×), Architecture & Design (3.71×), Architecture & Interior Design (5.16×), and Renovation (3.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.