Mid-century modern Audience in Germany

Demographics of Mid-century modern fans

Audience persona

The typical Mid-century modern fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for King of Mask Singer.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Mid-century modern audiences in other countries

• Mid-century modern — United States
• Mid-century modern — United Kingdom
• Mid-century modern — France
• Mid-century modern — Italy
• Mid-century modern — Spain
• Mid-century modern — Brazil
• Mid-century modern — Japan
• Mid-century modern — South Korea
• Mid-century modern — India

More Home & Garden audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Mid-century modern have in Germany?

Mid-century modern has an estimated audience of 1,611,579 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Mid-century modern fans?

66.3% of Mid-century modern fans are female, 33.7% are male, with an average age of 38.1 years.

Which brands do Mid-century modern fans like most?

Mid-century modern fans show strongest brand affinity for King of Mask Singer (47.94×), Modern architecture (7.59×), and Do it yourself (DIY) (3.84×) over the country average.

Where do Mid-century modern fans live in Germany?

Mid-century modern fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,453), Bayern (reach 273,144), and Baden-Württemberg (reach 195,206). These three regions account for the largest share of the active audience.

What other brands do Mid-century modern fans also like?

Beyond Mid-century modern itself, the audience over-indexes on Modern architecture (7.59×), Do it yourself (DIY) (3.84×), Art Collecting (13.49×), and David Attenborough (23.5×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mid-century modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.