Mid-century modern Audience in United States

Demographics of Mid-century modern fans

Audience persona

The typical Mid-century modern fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Mid-century modern audiences in other countries

• Mid-century modern — Germany
• Mid-century modern — United Kingdom
• Mid-century modern — France
• Mid-century modern — Italy
• Mid-century modern — Spain
• Mid-century modern — Brazil
• Mid-century modern — Japan
• Mid-century modern — South Korea
• Mid-century modern — India

More Home & Garden audiences in United States

• Food and drink (182,612,063)
• Music (181,108,961)
• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

How to read this data

Audience size is the estimated number of people in United States who actively search for Mid-century modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.