Rascasse Audience Intelligence

Etsy Audience in United States

A data profile of the people who buy, follow and care about Etsy in United States — modelled from more than twelve digital signal sources. Etsy has an estimated audience of 45,573,814 people in United States.

#1among Vintage fashion in United States#16among Website / Newspaper / Magazine in United States#20in Fashion & Accessoires

The average Etsy fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Old Navy, Handmade Crafts, Google Drive, with strongest over-indexing on Old Navy (2.14× the country average).

Demographically, the Etsy audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Etsy fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Old Navy.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Etsy profile in United States.

Audience size
45.6M
in United States
Gender
68.3%♀
31.7% male
Age
37.9
average years
Country rank
#472
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Etsy

68.3% are female, 31.7% are male, average age 37.9.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Etsy audience in United States
MetricValue
Female68.3%
Male31.7%
Average age37.9
Estimated audience size45,573,814
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Etsy audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Etsy audience comes from United States.

Worldwide audience distribution share by country for Etsy
CountryShare
United States43.9%
United Kingdom8.7%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Etsy audience in United States is strongest.

Fig. 05

Top regions by affinity

Etsy fans by region: top regions in United States
#RegionReachAffinity×
01Maine~200K1.23×
02Idaho~300K1.20×
03West Virginia~200K1.15×
04Utah~500K1.14×
05Montana~100K1.14×
06Wisconsin~800K1.13×
07New Hampshire~200K1.13×
08Vermont~90K1.13×
09Alabama~700K1.12×
10Tennessee~1M1.11×
11Kentucky~600K1.10×
12Mississippi~400K1.10×
13Missouri~800K1.09×
14Louisiana~600K1.09×
15Oregon~600K1.07×
16Iowa~400K1.07×
17Kansas~400K1.07×
18North Dakota~100K1.07×
19Pennsylvania~1.5M1.04×
20South Carolina~700K1.04×
21Arkansas~400K1.03×
22Ohio~1.5M1.02×
23Minnesota~700K1.02×
24North Carolina~1.5M1.01×
25Nebraska~200K1.00×
26South Dakota~100K1.00×
27Michigan~1M0.99×
28Indiana~800K0.99×
29Oklahoma~500K0.99×
30New Mexico~200K0.97×
31Rhode Island~100K0.97×
32Alaska~90K0.97×
33Colorado~700K0.96×
34Washington~900K0.95×
35Connecticut~400K0.95×
36Georgia~1.5M0.93×
37Virginia~1M0.93×
38Massachusetts~800K0.93×
39Delaware~100K0.91×
40Maryland~700K0.90×
41Hawaii~200K0.89×
42Illinois~1.5M0.88×
43Florida~2.5M0.87×
44New York~2M0.86×
45Arizona~800K0.86×
46California~4M0.85×
47New Jersey~1M0.84×
48Texas~3.5M0.83×
49Nevada~300K0.76×
50Washington, District of Columbia~90K0.64×
Fig. 06

Affinity by region

Affinity by region — Etsy, United States
0.64×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Etsy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Etsy audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires4.79×
02Handmade CraftsKids & Family4.30×
03AritziaFashion & Accessoires3.66×
04Unique GiftsShopping3.03×
05CoachFashion & Accessoires2.84×
06Maltese (dog)Pets & Animals2.71×
07Scooby-DooMovies & TV2.27×
08Google DriveTechnology & Electronics2.15×
09Old NavyFashion & Accessoires2.14×
10HomeGoodsHome & Garden2.05×
11Savannah GuthrieMovies & TV2.05×
12Pottery BarnHome & Garden2.02×
13Nordstrom rackFashion & Accessoires1.91×
14Trader Joe'sShopping1.89×
15ToddlerKids & Family1.86×
16HandicraftHome & Garden1.84×
17Hobby LobbyHome & Garden1.76×
18Dollar TreeShopping1.73×
19MarshallsFashion & Accessoires1.60×
20NordstromShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Etsy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Etsy audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.69×
CreativityOPEN1.50×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Etsy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
PatriotismCONSERVATISM0.83×
Career OrientationPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Etsy have in United States?

Etsy has an estimated audience of 45,573,814 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Etsy fans?

68.3% of Etsy fans are female, 31.7% are male, with an average age of 37.9 years.

03

Which brands do Etsy fans like most?

Etsy fans show strongest brand affinity for Old Navy (2.14×), Handmade Crafts (4.3×), and Google Drive (2.15×) over the country average.

04

Where do Etsy fans live in United States?

Etsy fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Etsy fans also like?

Beyond Etsy itself, the audience over-indexes on Handmade Crafts (4.3×), Google Drive (2.15×), Trader Joe's (1.89×), and Handicraft (1.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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