Etsy Audience in United States

Etsy logo

Etsy has an estimated audience of 45,573,814 people in United States. 68.3% are female, 31.7% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Old Navy, Handmade Crafts, Google Drive, Handicraft, Aritzia.

The average Etsy fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Old Navy, Handmade Crafts, Google Drive, with strongest over-indexing on Old Navy (2.14× the country average). Demographically, the Etsy audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion

Demographics of Etsy fans

Demographic split for Etsy audience in United States
MetricValue
Female68.3%
Male31.7%
Average age37.9
Estimated audience size45,573,814

Audience persona

The typical Etsy fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Old Navy.

Top regions in United States

Top regions ranked by reach for Etsy in United States
RegionReachAffinity
California4,446,6880.89×
Texas3,399,2700.87×
Florida2,799,2150.91×
New York2,298,2920.9×
Pennsylvania1,661,3441.08×
Ohio1,507,7071.07×
North Carolina1,459,0461.06×
Illinois1,385,9430.91×
Georgia1,355,0950.97×
Michigan1,227,6021.03×
Virginia1,083,4030.98×
Tennessee1,018,6301.11×
New Jersey1,006,7410.87×
Washington904,8670.99×
Indiana857,6191.03×
Massachusetts850,5440.95×
Arizona821,8660.88×
Missouri818,2711.11×
Wisconsin786,4261.15×
South Carolina721,5581.05×
Alabama712,3091.12×
Maryland709,7470.91×
Colorado702,3160.98×
Minnesota681,8211.04×
Kentucky644,8931.13×
Louisiana635,6341.08×
Oregon582,8951.12×
Oklahoma503,7191×
Utah458,8531.12×
Connecticut430,8360.94×
Mississippi398,4001.06×
Iowa393,5801.05×
Kansas385,2951.07×
Arkansas373,0470.99×
Nevada338,7660.77×
Idaho261,7421.15×
West Virginia233,5901.1×
Nebraska225,3000.99×
New Mexico219,9850.96×
New Hampshire199,5511.11×
Maine192,5741.18×
Hawaii169,8360.87×
Montana137,9081.09×
Rhode Island135,1870.93×
Delaware110,8850.88×
South Dakota97,7440.93×
North Dakota93,6061×
Washington, District of Columbia88,5520.65×
Alaska87,4860.9×
Vermont84,9261.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Etsy audience
BrandAffinityCategory
Old Navy2.14×Fashion & Accessoires
Handmade Crafts4.3×Kids & Family
Google Drive2.15×Technology & Electronics
Handicraft1.84×Home & Garden
Aritzia3.66×Fashion & Accessoires
Hobby Lobby1.76×Home & Garden
Princess Polly4.79×Fashion & Accessoires
Dollar Tree1.73×Shopping
Scooby-Doo2.27×Movies & TV
Maltese (dog)2.71×Pets & Animals
Nordstrom rack1.91×Fashion & Accessoires
Coach2.84×Fashion & Accessoires
Marshalls1.6×Fashion & Accessoires
Nordstrom1.54×Shopping
Toddler1.86×Kids & Family
Pottery Barn2.02×Home & Garden
Warriors (novel series)2.15×Literature
Unique Gifts3.03×Shopping
HomeGoods2.05×Home & Garden
IKEA1.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Etsy audience
TraitClusterScore
Design AffinityPREMIUM1.46
SustainabilityBALANCE1.4
CreativityOPEN1.36
DIY MentalityTHRILL1.31
ExtroversionTHRILL1.22
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Etsy
CountryShare
United States44.3%
United Kingdom8.8%
Germany7.2%

See Etsy audiences in other countries

More Vintage fashion audiences in United States

Frequently asked questions

How many fans does Etsy have in United States?

Etsy has an estimated audience of 45,573,814 people in United States, concentrated in California and Texas.

What is the gender split and age of Etsy fans?

68.3% of Etsy fans are female, 31.7% are male, with an average age of 37.9 years.

Which brands do Etsy fans like most?

Etsy fans show strongest brand affinity for Old Navy (2.14×), Handmade Crafts (4.3×), and Google Drive (2.15×) over the country average.

Where do Etsy fans live in United States?

Etsy fans in United States are most concentrated in California (reach 4,446,688), Texas (reach 3,399,270), and Florida (reach 2,799,215). These three regions account for the largest share of the active audience.

What other brands do Etsy fans also like?

Beyond Etsy itself, the audience over-indexes on Handmade Crafts (4.3×), Google Drive (2.15×), Handicraft (1.84×), and Aritzia (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.