Rascasse Audience Intelligence

Vestiaire Collective Target Market in United States

A data profile of the people who buy, follow and care about Vestiaire Collective in United States — modelled from more than twelve digital signal sources. Vestiaire Collective has an estimated audience of 487,412 people in United States.

#3among Vintage fashion in United States#3817among Brand in United States#1342in Fashion & Accessoires

The average Vestiaire Collective fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include All-inclusive resort, Tradesy, Longchamp, with strongest over-indexing on All-inclusive resort (12.57× the country average).

Demographically, the Vestiaire Collective audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vestiaire Collective fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for All-inclusive resort.

Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vestiaire Collective profile in United States.

Audience size
487K
in United States
Gender
70.4%♀
29.6% male
Age
35.0
average years
Country rank
#37232
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vestiaire Collective

70.4% are female, 29.6% are male, average age 35.0.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Vestiaire Collective audience in United States
MetricValue
Female70.4%
Male29.6%
Average age35.0
Estimated audience size487,412
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Vestiaire Collective audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3921%
40-4918%
50+11%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Vestiaire Collective audience comes from United States.

Worldwide audience distribution share by country for Vestiaire Collective
CountryShare
France25.0%
Italy17.4%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vestiaire Collective audience in United States is strongest.

Fig. 05

Top regions by affinity

Vestiaire Collective customers by region in United States
#RegionReachAffinity×
01New York~90K3.39×
02Washington, District of Columbia~5K3.24×
03New Jersey~20K1.90×
04California~100K1.83×
05Maryland~10K1.74×
06Massachusetts~20K1.55×
07Connecticut~7K1.47×
08Illinois~20K1.39×
09Georgia~20K1.34×
10Nevada~6K1.34×
11Florida~40K1.32×
12Hawaii~3K1.24×
13Rhode Island~2K1.22×
14Virginia~10K1.16×
15Washington~10K1.10×
16Pennsylvania~20K1.06×
17Arizona~10K1.01×
18Texas~40K1.00×
19Vermont<1K0.97×
20Delaware~1K0.95×
21Louisiana~6K0.93×
22Oregon~5K0.93×
23Colorado~7K0.91×
24New Hampshire~2K0.91×
25North Carolina~10K0.89×
26Tennessee~9K0.89×
27South Carolina~7K0.88×
28Maine~1K0.83×
29Michigan~10K0.81×
30Alaska<1K0.80×
31Alabama~5K0.78×
32Mississippi~3K0.78×
33Arkansas~3K0.77×
34New Mexico~2K0.76×
35South Dakota<1K0.75×
36North Dakota<1K0.75×
37Idaho~2K0.74×
38Indiana~7K0.72×
39Minnesota~5K0.72×
40Montana<1K0.72×
41Missouri~6K0.71×
42Ohio~10K0.70×
43Nebraska~2K0.68×
44Kansas~3K0.67×
45West Virginia~2K0.67×
46Oklahoma~4K0.66×
47Utah~3K0.66×
48Wisconsin~5K0.64×
49Kentucky~4K0.64×
50Iowa~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Vestiaire Collective, United States
0.58×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vestiaire Collective audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vestiaire Collective audience
#·InterestCategoryAffinity×
01All-inclusive resortTravel & Leisure12.57×
02TradesyShopping11.75×
03Iceberg (fashion house)Fashion & Accessoires4.48×
04LongchampFashion & Accessoires4.02×
05Teen Fashion.Fashion & Accessoires3.91×
06Baccarat (company)Fashion & Accessoires3.90×
07pucciFashion & Accessoires3.80×
08Zadig & VoltaireFashion & Accessoires3.30×
09Marina Bay SandsTravel & Leisure3.26×
10Black Friday DealsShopping3.17×
11Candice BergenMovies & TV3.16×
12Chris O'DowdMovies & TV3.12×
13GoyardFashion & Accessoires2.69×
14The RealRealFashion & Accessoires2.37×
15FarfetchShopping2.22×
16The Doors (film)Movies & TV2.09×
17DepopFashion & Accessoires1.67×
18Riley KeoughFashion & Accessoires1.58×
19Kurt GeigerFashion & Accessoires1.53×
20Black FridayShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vestiaire Collective audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vestiaire Collective audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
Design AffinityPREMIUM0.35×
Quality AwarenessPREMIUM0.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vestiaire Collective audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.13×
Convenience OrientationPREMIUM0.14×
Community OrientationOPEN0.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vestiaire Collective's target market in United States?

Vestiaire Collective's target market in United States covers an estimated 487,412 people, concentrated in California and New York.

02

What is the gender split and age of Vestiaire Collective customers?

70.4% of the Vestiaire Collective audience are female, 29.6% are male, with an average age of 35.0 years.

03

Which brands do Vestiaire Collective fans like most?

Vestiaire Collective fans show strongest brand affinity for All-inclusive resort (12.57×), Tradesy (11.75×), and Longchamp (4.02×) over the country average.

04

Where do Vestiaire Collective fans live in United States?

Vestiaire Collective fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Vestiaire Collective fans also like?

Beyond Vestiaire Collective itself, the audience over-indexes on Tradesy (11.75×), Longchamp (4.02×), The RealReal (2.37×), and Baccarat (company) (3.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vintage fashion audiences in United States

See Vestiaire Collective audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vestiaire Collective. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →