Vestiaire Collective Audience in United States

Vestiaire Collective logo

Vestiaire Collective has an estimated audience of 497,282 people in United States. 70.4% are female, 29.6% are male, average age 35.0. Top regions: California, New York, Florida. Top brand affinities: All-inclusive resort, Tradesy, Longchamp, The RealReal, Baccarat (company).

The average Vestiaire Collective fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include All-inclusive resort, Tradesy, Longchamp, with strongest over-indexing on All-inclusive resort (12.57× the country average). Demographically, the Vestiaire Collective audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion

Demographics of Vestiaire Collective fans

Demographic split for Vestiaire Collective audience in United States
MetricValue
Female70.4%
Male29.6%
Average age35.0
Estimated audience size497,282

Audience persona

The typical Vestiaire Collective fan in United States is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for All-inclusive resort.

Top regions in United States

Top regions ranked by reach for Vestiaire Collective in United States
RegionReachAffinity
California109,9382.01×
New York101,3763.65×
Florida45,3431.35×
Texas44,4541.04×
Illinois25,6071.55×
New Jersey24,0911.9×
Georgia19,7341.29×
Pennsylvania17,3651.04×
Massachusetts15,7491.61×
Maryland14,9321.75×
Virginia14,2291.17×
North Carolina13,3040.89×
Washington11,4301.15×
Arizona11,1431.1×
Ohio10,3440.68×
Michigan10,1050.78×
Tennessee8,3820.84×
Colorado7,5010.96×
Connecticut7,2431.45×
Indiana6,4080.71×
South Carolina6,3520.85×
Nevada6,2421.3×
Oregon5,4590.96×
Missouri5,4510.68×
Louisiana5,3850.84×
Washington, District of Columbia5,3833.6×
Minnesota5,0070.7×
Alabama4,8580.7×
Wisconsin4,3670.58×
Kentucky3,4440.55×
Oklahoma3,0870.56×
Arkansas3,0800.75×
Utah2,6290.59×
Mississippi2,5610.63×
Hawaii2,5461.19×
Kansas2,1280.54×
Rhode Island1,9941.26×
New Mexico1,8210.73×
Iowa1,7910.44×
New Hampshire1,6640.85×
Nebraska1,3420.54×
Maine1,3410.75×
Idaho1,3270.53×
Delaware1,1250.82×
West Virginia9380.41×
Vermont7810.89×
Montana5680.41×
Alaska5210.49×
North Dakota3480.34×
South Dakota2860.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vestiaire Collective audience
BrandAffinityCategory
All-inclusive resort12.57×Travel & Leisure
Tradesy11.75×Shopping
Longchamp4.02×Fashion & Accessoires
The RealReal2.37×Fashion & Accessoires
Baccarat (company)3.9×Fashion & Accessoires
Depop1.67×Fashion & Accessoires
Candice Bergen3.16×Movies & TV
Goyard2.69×Fashion & Accessoires
MK1.75×Music & Radio
Black Friday Deals3.17×Shopping
Iceberg (fashion house)4.48×Fashion & Accessoires
Farfetch2.22×Shopping
Teen Fashion.3.91×Fashion & Accessoires
Kurt Geiger1.53×Fashion & Accessoires
pucci3.8×Fashion & Accessoires
Zadig & Voltaire3.3×Fashion & Accessoires
Black Friday1.52×Shopping
Marina Bay Sands3.26×Travel & Leisure
Aimé Leon Dore1.61×Fashion & Accessoires
Riley Keough1.58×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vestiaire Collective audience
TraitClusterScore
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.51
IndulgenceJOY1.36
CreativityOPEN1.29
Price SensitivityPREMIUM1.28
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Vestiaire Collective
CountryShare
France24.9%
Italy17.5%
United States10.1%

See Vestiaire Collective audiences in other countries

More Vintage fashion audiences in United States

Frequently asked questions

How many fans does Vestiaire Collective have in United States?

Vestiaire Collective has an estimated audience of 497,282 people in United States, concentrated in California and New York.

What is the gender split and age of Vestiaire Collective fans?

70.4% of Vestiaire Collective fans are female, 29.6% are male, with an average age of 35.0 years.

Which brands do Vestiaire Collective fans like most?

Vestiaire Collective fans show strongest brand affinity for All-inclusive resort (12.57×), Tradesy (11.75×), and Longchamp (4.02×) over the country average.

Where do Vestiaire Collective fans live in United States?

Vestiaire Collective fans in United States are most concentrated in California (reach 109,938), New York (reach 101,376), and Florida (reach 45,343). These three regions account for the largest share of the active audience.

What other brands do Vestiaire Collective fans also like?

Beyond Vestiaire Collective itself, the audience over-indexes on Tradesy (11.75×), Longchamp (4.02×), The RealReal (2.37×), and Baccarat (company) (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vestiaire Collective. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.