Rascasse Audience Intelligence

The Vintage Marketplace Audience in United States

A data profile of the people who buy, follow and care about The Vintage Marketplace in United States — modelled from more than twelve digital signal sources. The Vintage Marketplace has an estimated audience of 389,713 people in United States.

#4among Vintage fashion in United States#1360among Website / Newspaper / Magazine in United States#1457in Fashion & Accessoires

The average The Vintage Marketplace fan in United States is 35.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Tennessee, California.

Top brand affinities include Kay Jewelers, Shabby Fabrics, 1980s in fashion, with strongest over-indexing on Kay Jewelers (17.97× the country average).

Demographically, the The Vintage Marketplace audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Vintage Marketplace fan in United States is more female, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for Kay Jewelers.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Vintage Marketplace profile in United States.

Audience size
390K
in United States
Gender
73.4%♀
26.6% male
Age
35.4
average years
Country rank
#42171
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Vintage Marketplace

73.4% are female, 26.6% are male, average age 35.4.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for The Vintage Marketplace audience in United States
MetricValue
Female73.4%
Male26.6%
Average age35.4
Estimated audience size389,713
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the The Vintage Marketplace audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

88.2%

of the worldwide The Vintage Marketplace audience comes from United States.

Worldwide audience distribution share by country for The Vintage Marketplace
CountryShare
United States88.2%
Japan2.2%
Italy2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Vintage Marketplace audience in United States is strongest.

Fig. 05

Top regions by affinity

The Vintage Marketplace fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~80K10.32×
02Mississippi~20K5.37×
03Florida~80K3.08×
04Michigan~20K2.18×
05Illinois~20K1.47×
06Indiana~10K1.46×
07Missouri~8K1.33×
08South Carolina~8K1.33×
09Arkansas~4K1.29×
10Vermont<1K1.22×
11West Virginia~2K1.00×
12New Hampshire~2K1.00×
13Maine~1K1.00×
14Alaska<1K1.00×
15Idaho~2K0.98×
16Rhode Island~1K0.98×
17Montana~1K0.98×
18Delaware~1K0.98×
19South Dakota<1K0.98×
20North Dakota<1K0.98×
21New Mexico~2K0.97×
22Hawaii~2K0.97×
23Washington, District of Columbia~1K0.97×
24Nebraska~2K0.96×
25Kansas~3K0.95×
26Iowa~3K0.91×
27Oklahoma~4K0.90×
28Nevada~3K0.90×
29Alabama~5K0.89×
30Louisiana~4K0.89×
31Connecticut~3K0.89×
32Utah~3K0.89×
33Kentucky~4K0.88×
34Oregon~4K0.87×
35Wisconsin~5K0.86×
36Minnesota~5K0.86×
37Arizona~7K0.85×
38Washington~7K0.84×
39Massachusetts~6K0.84×
40Maryland~6K0.84×
41Colorado~5K0.84×
42Virginia~8K0.83×
43New Jersey~8K0.82×
44Georgia~10K0.80×
45Texas~30K0.76×
46North Carolina~9K0.76×
47Pennsylvania~10K0.75×
48Ohio~9K0.74×
49New York~20K0.71×
50California~30K0.70×
Fig. 06

Affinity by region

Affinity by region — The Vintage Marketplace, United States
0.70×1.00×10.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Vintage Marketplace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Vintage Marketplace audience
#·InterestCategoryAffinity×
01Shabby FabricsHome & Garden86.37×
021980s in fashionFashion & Accessoires65.61×
03BancolombiaBusiness & Career57.74×
04Z GallerieArts & Culture38.86×
05Kay JewelersFashion & Accessoires17.97×
06Google ImagesInternet & Social Media11.53×
07Antique shopHome & Garden10.57×
08Playa del CarmenTravel & Leisure9.71×
09Antique furnitureHome & Garden7.94×
10Flea marketHome & Garden7.56×
11Bath and BodyworksShopping5.50×
12Non-alcoholic beverageFood & Beverages5.20×
13Vintage clothingFashion & Accessoires3.96×
14EtsyFashion & Accessoires3.01×
15MarshallsFashion & Accessoires2.92×
16PinterestInternet & Social Media2.43×
17Macy'sShopping2.41×
18Home improvementHome & Garden2.01×
19Donald TrumpPolitics & Society1.83×
20CookingFood & Beverages1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Vintage Marketplace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Vintage Marketplace audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.26×
IndulgenceJOY1.99×
PatriotismCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Vintage Marketplace audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Need for SecurityCONSERVATISM0.83×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Vintage Marketplace have in United States?

The Vintage Marketplace has an estimated audience of 389,713 people in United States, concentrated in Florida and Tennessee.

02

What is the gender split and age of The Vintage Marketplace fans?

73.4% of The Vintage Marketplace fans are female, 26.6% are male, with an average age of 35.4 years.

03

Which brands do The Vintage Marketplace fans like most?

The Vintage Marketplace fans show strongest brand affinity for Kay Jewelers (17.97×), Shabby Fabrics (86.37×), and 1980s in fashion (65.61×) over the country average.

04

Where do The Vintage Marketplace fans live in United States?

The Vintage Marketplace fans in United States are most concentrated in Florida (reach ~80K), Tennessee (reach ~80K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Vintage Marketplace fans also like?

Beyond The Vintage Marketplace itself, the audience over-indexes on Shabby Fabrics (86.37×), 1980s in fashion (65.61×), Bancolombia (57.74×), and Google Images (11.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vintage fashion audiences in United States

See The Vintage Marketplace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Vintage Marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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