The Vintage Marketplace Audience in United States

The Vintage Marketplace has an estimated audience of 388,895 people in United States. 73.4% are female, 26.6% are male, average age 35.4. Top regions: Tennessee, Florida, Illinois. Top brand affinities: PSV Eindhoven, Google Images, 1980s in fashion, Bancolombia, Shabby Fabrics.

The average The Vintage Marketplace fan in United States is 35.4 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Florida, Illinois. Top brand affinities include PSV Eindhoven, Google Images, 1980s in fashion, with strongest over-indexing on PSV Eindhoven (168.29× the country average). Demographically, the The Vintage Marketplace audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion

Demographics of The Vintage Marketplace fans

Demographic split for The Vintage Marketplace audience in United States
MetricValue
Female73.4%
Male26.6%
Average age35.4
Estimated audience size388,895

Audience persona

The typical The Vintage Marketplace fan in United States is more female, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for The Vintage Marketplace in United States
RegionReachAffinity
Tennessee36,1314.63×
Florida29,4321.12×
Illinois27,6812.14×
Michigan22,0132.16×
California18,6510.44×
Mississippi14,2924.46×
Texas12,8960.39×
South Carolina8,8791.52×
Indiana7,6131.07×
Arkansas7,4572.33×
North Carolina6,2750.54×
Missouri4,5240.72×
Ohio4,4870.37×
Alabama4,1300.76×
New York3,6590.17×
Pennsylvania3,4990.27×
Kansas3,1141.02×
Kentucky2,5220.52×
Louisiana2,4200.48×
Oklahoma2,3650.55×
West Virginia2,2471.24×
Idaho2,0751.06×
Georgia2,0750.17×
Maryland2,0350.3×
Iowa1,9710.62×
Wisconsin1,9040.33×
New Jersey1,8850.19×
New Hampshire1,8521.21×
Arizona1,8340.23×
Wyoming1,8183.15×
Nebraska1,8130.93×
Connecticut1,8100.46×
Nevada1,7980.48×
Maine1,7871.28×
Washington1,7800.23×
Colorado1,7760.29×
Oregon1,7750.4×
Utah1,7640.51×
Vermont1,7592.58×
Virginia1,7530.19×
Minnesota1,7010.31×
Massachusetts1,6840.22×
Washington, District of Columbia1,1560.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Vintage Marketplace audience
BrandAffinityCategory
PSV Eindhoven168.29×Sports
Google Images18.05×Internet & Social Media
1980s in fashion61.32×Fashion & Accessoires
Bancolombia62.74×Business & Career
Shabby Fabrics60.83×Home & Garden
Kia Sportage20×Cars & Mobility
Playa del Carmen10.45×Travel & Leisure
Vintage clothing4.58×Fashion & Accessoires
Nicole Scherzinger15.35×Music & Radio
Kay Jewelers7.72×Fashion & Accessoires
Back to the Future11.11×Movies & TV
Honda HR-V20×Cars & Mobility
Bath and Bodyworks5.22×Shopping
Boucheron20×Fashion & Accessoires
Colcci100×Fashion & Accessoires
Feyenoord29.46×Sports
Emma Stone7.08×Movies & TV
Avianca13.19×Travel & Leisure
Shabby chic9.17×Home & Garden
Depop8.4×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Vintage Marketplace audience
TraitClusterScore
Design AffinityPREMIUM2.2
LGBTQ+ IdentityOPEN1.96
Family OrientationCONSERVATISM1.8
Luxury OrientationPREMIUM1.61
CreativityOPEN1.58
DIY MentalityTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for The Vintage Marketplace
CountryShare
United States88.2%
Japan2.2%
Italy2.1%

See The Vintage Marketplace audiences in other countries

More Vintage fashion audiences in United States

Frequently asked questions

How many fans does The Vintage Marketplace have in United States?

The Vintage Marketplace has an estimated audience of 388,895 people in United States, concentrated in Tennessee and Florida.

What is the gender split and age of The Vintage Marketplace fans?

73.4% of The Vintage Marketplace fans are female, 26.6% are male, with an average age of 35.4 years.

Which brands do The Vintage Marketplace fans like most?

The Vintage Marketplace fans show strongest brand affinity for PSV Eindhoven (168.29×), Google Images (18.05×), and 1980s in fashion (61.32×) over the country average.

Where do The Vintage Marketplace fans live in United States?

The Vintage Marketplace fans in United States are most concentrated in Tennessee (reach 36,131), Florida (reach 29,432), and Illinois (reach 27,681). These three regions account for the largest share of the active audience.

What other brands do The Vintage Marketplace fans also like?

Beyond The Vintage Marketplace itself, the audience over-indexes on Google Images (18.05×), 1980s in fashion (61.32×), Bancolombia (62.74×), and Shabby Fabrics (60.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Vintage Marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.