Rascasse Audience Intelligence

Shabby Fabrics Target Market in United States

A data profile of the people who buy, follow and care about Shabby Fabrics in United States — modelled from more than twelve digital signal sources. Shabby Fabrics has an estimated audience of 396,289 people in United States.

#4326among Brand in United States#1582in Home & Garden

The average Shabby Fabrics fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Restaurant Depot, The Vintage Farmhouse, 47 Ronin (2013 film), with strongest over-indexing on Restaurant Depot (51.76× the country average).

Demographically, the Shabby Fabrics audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shabby Fabrics fan in United States is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Restaurant Depot.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shabby Fabrics profile in United States.

Audience size
396K
in United States
Gender
73.7%♀
26.3% male
Age
39.4
average years
Country rank
#41831
Brand in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shabby Fabrics

73.7% are female, 26.3% are male, average age 39.4.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Shabby Fabrics audience in United States
MetricValue
Female73.7%
Male26.3%
Average age39.4
Estimated audience size396,289
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Shabby Fabrics audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

85.4%

of the worldwide Shabby Fabrics audience comes from United States.

Worldwide audience distribution share by country for Shabby Fabrics
CountryShare
United States85.4%
United Kingdom4.1%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shabby Fabrics audience in United States is strongest.

Fig. 05

Top regions by affinity

Shabby Fabrics customers by region in United States
#RegionReachAffinity×
01Idaho~9K5.07×
02Montana~3K2.74×
03Wyoming~1K2.63×
04South Dakota~2K2.13×
05North Dakota~1K1.93×
06Vermont~1K1.74×
07Utah~5K1.44×
08Washington~10K1.38×
09Maine~2K1.38×
10Alaska~1K1.30×
11New Hampshire~2K1.28×
12Iowa~4K1.27×
13Nebraska~2K1.24×
14Oregon~5K1.18×
15Wisconsin~6K1.12×
16Kansas~3K1.09×
17West Virginia~2K1.05×
18Minnesota~5K0.99×
19Missouri~5K0.93×
20New Mexico~2K0.92×
21Colorado~5K0.88×
22Arkansas~3K0.85×
23Oklahoma~3K0.84×
24Michigan~8K0.83×
25Delaware<1K0.81×
26Arizona~6K0.79×
27Ohio~9K0.78×
28Tennessee~6K0.76×
29Indiana~5K0.76×
30Kentucky~3K0.74×
31Alabama~3K0.68×
32Pennsylvania~8K0.66×
33South Carolina~4K0.65×
34Louisiana~3K0.64×
35Mississippi~2K0.64×
36Washington, District of Columbia<1K0.63×
37Virginia~5K0.60×
38North Carolina~7K0.59×
39Nevada~2K0.59×
40Massachusetts~4K0.57×
41Illinois~7K0.56×
42Hawaii<1K0.54×
43Connecticut~2K0.52×
44Texas~10K0.47×
45Maryland~3K0.44×
46Florida~10K0.43×
47Georgia~5K0.43×
48California~20K0.39×
49New York~7K0.34×
50New Jersey~3K0.30×
Fig. 06

Affinity by region

Affinity by region — Shabby Fabrics, United States
0.30×1.00×5.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shabby Fabrics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shabby Fabrics audience
#·InterestCategoryAffinity×
0147 Ronin (2013 film)Movies & TV154.29×
02City FarmhouseHome & Garden137.20×
03Croatia AirlinesTravel & Leisure120.95×
04The Vintage FarmhouseTopic109.27×
05Shabby Chic BoutiqueBrand106.91×
06Shenzhen AirlinesTravel & Leisure101.02×
07The Vintage MarketplaceFashion & Accessoires86.37×
08Restaurant DepotFood & Beverages51.76×
09Alaskan HuskyPets & Animals48.65×
10Brussels AirlinesTravel & Leisure48.16×
11Isabella RosselliniFashion & Accessoires46.53×
12Scandinavian AirlinesTravel & Leisure31.48×
13SolarisMovies & TV28.11×
14AntiqueFarmHouseMovies & TV28.08×
15Black Hawk DownMovies & TV18.22×
16Kitchen DesignHome & Garden9.41×
17The PacificMovies & TV9.00×
18Harry PotterMovies & TV2.75×
19Old NavyFashion & Accessoires2.16×
20CostcoShopping2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shabby Fabrics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shabby Fabrics audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.96×
TravellingTHRILL1.90×
SustainabilityBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shabby Fabrics audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Need for SecurityCONSERVATISM0.73×
Career OrientationPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shabby Fabrics's target market in United States?

Shabby Fabrics's target market in United States covers an estimated 396,289 people, concentrated in California and Texas.

02

What is the gender split and age of Shabby Fabrics customers?

73.7% of the Shabby Fabrics audience are female, 26.3% are male, with an average age of 39.4 years.

03

Which brands do Shabby Fabrics fans like most?

Shabby Fabrics fans show strongest brand affinity for Restaurant Depot (51.76×), The Vintage Farmhouse (109.27×), and 47 Ronin (2013 film) (154.29×) over the country average.

04

Where do Shabby Fabrics fans live in United States?

Shabby Fabrics fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Shabby Fabrics fans also like?

Beyond Shabby Fabrics itself, the audience over-indexes on The Vintage Farmhouse (109.27×), 47 Ronin (2013 film) (154.29×), City Farmhouse (137.2×), and Isabella Rossellini (46.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Shabby Fabrics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shabby Fabrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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