Shabby Fabrics Audience in United States

Shabby Fabrics logo

Shabby Fabrics has an estimated audience of 366,771 people in United States. 73.7% are female, 26.3% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Restaurant Depot, The Vintage Farmhouse, 47 Ronin (2013 film), City Farmhouse, Isabella Rossellini.

The average Shabby Fabrics fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Restaurant Depot, The Vintage Farmhouse, 47 Ronin (2013 film), with strongest over-indexing on Restaurant Depot (51.76× the country average). Demographically, the Shabby Fabrics audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Shabby Fabrics fans

Demographic split for Shabby Fabrics audience in United States
MetricValue
Female73.7%
Male26.3%
Average age39.4
Estimated audience size366,771

Audience persona

The typical Shabby Fabrics fan in United States is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Restaurant Depot.

Top regions in United States

Top regions ranked by reach for Shabby Fabrics in United States
RegionReachAffinity
California17,0240.42×
Texas16,0670.51×
Florida11,2780.45×
Ohio9,8950.88×
Washington9,4281.28×
Pennsylvania8,3160.67×
Michigan8,1710.85×
New York7,2650.35×
Illinois6,9330.57×
North Carolina6,6450.6×
Wisconsin6,5531.19×
Arizona6,0940.81×
Idaho6,0923.31×
Missouri5,9151×
Minnesota5,7211.09×
Tennessee5,6130.76×
Indiana5,6050.84×
Virginia5,5700.62×
Oregon5,4401.29×
Colorado5,3920.93×
Utah5,2891.61×
Georgia4,8030.43×
Massachusetts4,5450.63×
Iowa3,9071.29×
South Carolina3,7270.68×
Oklahoma3,3920.83×
Kentucky3,3710.73×
Kansas3,3561.16×
Alabama3,3450.65×
Louisiana2,9610.63×
Montana2,7932.74×
Maryland2,7020.43×
Nebraska2,5541.39×
Arkansas2,4890.82×
New Jersey2,2850.24×
South Dakota2,2362.64×
Nevada2,0530.58×
Maine1,8841.43×
New Hampshire1,8541.28×
Connecticut1,8380.5×
West Virginia1,7691.04×
New Mexico1,7350.94×
Mississippi1,7300.57×
Wyoming1,5592.87×
North Dakota1,3951.85×
Vermont1,2361.92×
Alaska1,0281.31×
Delaware5850.58×
Hawaii4790.3×
Rhode Island4320.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shabby Fabrics audience
BrandAffinityCategory
Restaurant Depot51.76×Food & Beverages
The Vintage Farmhouse109.27×
47 Ronin (2013 film)154.29×Movies & TV
City Farmhouse137.2×Home & Garden
Isabella Rossellini46.53×Fashion & Accessoires
The Vintage Marketplace86.37×Fashion & Accessoires
Croatia Airlines120.95×Travel & Leisure
Shabby Chic Boutique106.91×
Alaskan Husky48.65×Pets & Animals
Brussels Airlines48.16×Travel & Leisure
Harry Potter2.75×Movies & TV
Air Belgium24.62×Travel & Leisure
La bohème31.37×Literature
Kitchen Design9.41×Home & Garden
Black Hawk Down18.22×Movies & TV
The Pacific9×Movies & TV
Scandinavian Airlines31.48×Travel & Leisure
AntiqueFarmHouse28.08×Movies & TV
Shenzhen Airlines101.02×Travel & Leisure
Costco2.1×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shabby Fabrics audience
TraitClusterScore
Luxury OrientationPREMIUM3.48
CreativityOPEN2.27
Quality AwarenessPREMIUM2.26
DIY MentalityTHRILL1.76
Family OrientationCONSERVATISM1.73
Urban LifestyleOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Shabby Fabrics
CountryShare
United States84.4%
United Kingdom4.4%
Canada4.1%

See Shabby Fabrics audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Shabby Fabrics have in United States?

Shabby Fabrics has an estimated audience of 366,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Shabby Fabrics fans?

73.7% of Shabby Fabrics fans are female, 26.3% are male, with an average age of 39.4 years.

Which brands do Shabby Fabrics fans like most?

Shabby Fabrics fans show strongest brand affinity for Restaurant Depot (51.76×), The Vintage Farmhouse (109.27×), and 47 Ronin (2013 film) (154.29×) over the country average.

Where do Shabby Fabrics fans live in United States?

Shabby Fabrics fans in United States are most concentrated in California (reach 17,024), Texas (reach 16,067), and Florida (reach 11,278). These three regions account for the largest share of the active audience.

What other brands do Shabby Fabrics fans also like?

Beyond Shabby Fabrics itself, the audience over-indexes on The Vintage Farmhouse (109.27×), 47 Ronin (2013 film) (154.29×), City Farmhouse (137.2×), and Isabella Rossellini (46.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shabby Fabrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.