Scandinavian Airlines Audience in United States

Scandinavian Airlines logo

Scandinavian Airlines has an estimated audience of 390,642 people in United States. 54.6% are female, 45.4% are male, average age 40.2. Top regions: California, New York, Georgia. Top brand affinities: Austrian Airlines, Vueling, Finnair, Air France, Peach (airline).

The average Scandinavian Airlines fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Austrian Airlines, Vueling, Finnair, with strongest over-indexing on Austrian Airlines (715.72× the country average). Demographically, the Scandinavian Airlines audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Scandinavian Airlines fans

Demographic split for Scandinavian Airlines audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.2
Estimated audience size390,642

Audience persona

The typical Scandinavian Airlines fan in United States is balanced, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Austrian Airlines.

Top regions in United States

Top regions ranked by reach for Scandinavian Airlines in United States
RegionReachAffinity
California88,3622.06×
New York42,4391.94×
Georgia25,4882.12×
Florida23,5900.89×
Illinois22,0051.69×
New Jersey19,7071.98×
Massachusetts18,3642.39×
Virginia17,9831.89×
Texas15,3590.46×
Washington13,4761.72×
Pennsylvania13,2971.01×
Maryland12,3721.84×
Wisconsin7,5801.29×
North Carolina7,1790.61×
Connecticut7,0221.79×
Ohio6,1890.51×
Michigan5,3580.52×
Tennessee5,1240.65×
Indiana5,1150.72×
Arizona5,0070.63×
Colorado4,5750.74×
South Carolina4,4210.75×
Alabama4,0900.75×
Oregon4,0140.9×
Minnesota3,6330.65×
Washington, District of Columbia3,5893.06×
Missouri3,3440.53×
Nevada2,7430.73×
New Hampshire2,7051.76×
Utah2,6710.76×
Maine2,3101.65×
Kentucky2,0770.42×
Iowa1,9540.61×
Rhode Island1,9431.56×
Louisiana1,8370.36×
Oklahoma1,7050.39×
Hawaii1,5570.93×
Kansas1,5120.49×
Idaho1,5120.77×
Vermont1,0801.57×
Arkansas1,0420.32×
Delaware9220.86×
New Mexico9220.47×
Mississippi9140.28×
Nebraska9130.47×
West Virginia7370.41×
Alaska6330.76×
Montana5890.54×
South Dakota2280.25×
North Dakota1930.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scandinavian Airlines audience
BrandAffinityCategory
Austrian Airlines715.72×Travel & Leisure
Vueling338.57×Travel & Leisure
Finnair415.11×Travel & Leisure
Air France129.17×Travel & Leisure
Peach (airline)219.98×Travel & Leisure
Aer Lingus172.12×Travel & Leisure
KLM171.01×Travel & Leisure
Lufthansa113.42×Travel & Leisure
Brussels Airlines408.92×Travel & Leisure
Air Belgium205.45×Travel & Leisure
Turkish Airlines86.64×Travel & Leisure
WestJet180.03×Travel & Leisure
Iberia (airline)84.03×Travel & Leisure
American Airlines14.45×Travel & Leisure
JetBlue25.44×Travel & Leisure
British Airways47.71×Travel & Leisure
Icelandair111.93×Travel & Leisure
South African Airways163.84×Travel & Leisure
LOT Polish Airlines214.45×Travel & Leisure
United Airlines17.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scandinavian Airlines audience
TraitClusterScore
Luxury OrientationPREMIUM3.23
Quality AwarenessPREMIUM2.16
TravellingTHRILL1.73
Risk AppetiteTHRILL1.64
SpiritualityBALANCE1.5
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Scandinavian Airlines
CountryShare
United States11.8%
Sweden10.4%
France7.2%

See Scandinavian Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Scandinavian Airlines have in United States?

Scandinavian Airlines has an estimated audience of 390,642 people in United States, concentrated in California and New York.

What is the gender split and age of Scandinavian Airlines fans?

54.6% of Scandinavian Airlines fans are female, 45.4% are male, with an average age of 40.2 years.

Which brands do Scandinavian Airlines fans like most?

Scandinavian Airlines fans show strongest brand affinity for Austrian Airlines (715.72×), Vueling (338.57×), and Finnair (415.11×) over the country average.

Where do Scandinavian Airlines fans live in United States?

Scandinavian Airlines fans in United States are most concentrated in California (reach 88,362), New York (reach 42,439), and Georgia (reach 25,488). These three regions account for the largest share of the active audience.

What other brands do Scandinavian Airlines fans also like?

Beyond Scandinavian Airlines itself, the audience over-indexes on Vueling (338.57×), Finnair (415.11×), Air France (129.17×), and Peach (airline) (219.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scandinavian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.