Rascasse Audience Intelligence

Scandinavian Airlines Target Market in United States

A data profile of the people who buy, follow and care about Scandinavian Airlines in United States — modelled from more than twelve digital signal sources. Scandinavian Airlines has an estimated audience of 387,268 people in United States.

#77among Airline in United States#4382among Brand in United States#3476in Travel & Leisure

The average Scandinavian Airlines fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Georgia.

Top brand affinities include Austrian Airlines, Vueling, Finnair, with strongest over-indexing on Austrian Airlines (715.72× the country average).

Demographically, the Scandinavian Airlines audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scandinavian Airlines fan in United States is balanced, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Austrian Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scandinavian Airlines profile in United States.

Audience size
387K
in United States
Gender
54.6%♀
45.4% male
Age
40.2
average years
Country rank
#42310
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scandinavian Airlines

54.6% are female, 45.4% are male, average age 40.2.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Scandinavian Airlines audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.2
Estimated audience size387,268
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Scandinavian Airlines audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4927%
50+17%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Scandinavian Airlines audience comes from United States.

Worldwide audience distribution share by country for Scandinavian Airlines
CountryShare
France11.3%
United States9.9%
Sweden8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scandinavian Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Scandinavian Airlines customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.87×
02Massachusetts~20K2.23×
03Georgia~30K2.15×
04California~90K2.09×
05New Jersey~20K1.95×
06New York~40K1.90×
07Maryland~10K1.90×
08Virginia~20K1.80×
09Washington~10K1.74×
10Illinois~20K1.66×
11Connecticut~6K1.63×
12New Hampshire~2K1.60×
13Maine~2K1.48×
14Rhode Island~2K1.35×
15Vermont<1K1.34×
16Wisconsin~7K1.27×
17Hawaii~2K0.96×
18Pennsylvania~10K0.94×
19Alaska<1K0.94×
20Delaware~1K0.93×
21Oregon~4K0.91×
22Florida~20K0.88×
23North Dakota<1K0.85×
24Idaho~2K0.84×
25South Dakota<1K0.83×
26Alabama~4K0.82×
27Montana<1K0.81×
28Nevada~3K0.79×
29Utah~3K0.78×
30Colorado~5K0.77×
31South Carolina~5K0.77×
32West Virginia~1K0.75×
33Indiana~5K0.74×
34Iowa~2K0.73×
35Minnesota~4K0.72×
36New Mexico~1K0.71×
37Nebraska~1K0.70×
38Tennessee~5K0.69×
39Arizona~5K0.68×
40Mississippi~2K0.68×
41Kansas~2K0.66×
42North Carolina~8K0.65×
43Arkansas~2K0.65×
44Oklahoma~3K0.61×
45Missouri~4K0.60×
46Kentucky~3K0.60×
47Michigan~6K0.59×
48Louisiana~3K0.58×
49Ohio~6K0.54×
50Texas~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Scandinavian Airlines, United States
0.45×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scandinavian Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scandinavian Airlines audience
#·InterestCategoryAffinity×
01Austrian AirlinesTravel & Leisure715.72×
02FinnairTravel & Leisure415.11×
03Brussels AirlinesTravel & Leisure408.92×
04VuelingTravel & Leisure338.57×
05Peach (airline)Travel & Leisure219.98×
06LOT Polish AirlinesTravel & Leisure214.45×
07WestJetTravel & Leisure180.03×
08Aer LingusTravel & Leisure172.12×
09KLMTravel & Leisure171.01×
10South African AirwaysTravel & Leisure163.84×
11Air FranceTravel & Leisure129.17×
12LAN AirlinesTravel & Leisure124.61×
13LufthansaTravel & Leisure113.42×
14IcelandairTravel & Leisure111.93×
15Turkish AirlinesTravel & Leisure86.64×
16Iberia (airline)Travel & Leisure84.03×
17British AirwaysTravel & Leisure47.71×
18JetBlueTravel & Leisure25.44×
19United AirlinesTravel & Leisure17.07×
20American AirlinesTravel & Leisure14.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scandinavian Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scandinavian Airlines audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.57×
TravellingTHRILL3.54×
IndulgenceJOY2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scandinavian Airlines audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
ExtroversionTHRILL1.07×
Healthy LifestyleBALANCE1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scandinavian Airlines's target market in United States?

Scandinavian Airlines's target market in United States covers an estimated 387,268 people, concentrated in California and New York.

02

What is the gender split and age of Scandinavian Airlines customers?

54.6% of the Scandinavian Airlines audience are female, 45.4% are male, with an average age of 40.2 years.

03

Which brands do Scandinavian Airlines fans like most?

Scandinavian Airlines fans show strongest brand affinity for Austrian Airlines (715.72×), Vueling (338.57×), and Finnair (415.11×) over the country average.

04

Where do Scandinavian Airlines fans live in United States?

Scandinavian Airlines fans in United States are most concentrated in California (reach ~90K), New York (reach ~40K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Scandinavian Airlines fans also like?

Beyond Scandinavian Airlines itself, the audience over-indexes on Vueling (338.57×), Finnair (415.11×), Air France (129.17×), and Peach (airline) (219.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Scandinavian Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scandinavian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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