Rascasse Audience Intelligence

KLM Target Market in United States

A data profile of the people who buy, follow and care about KLM in United States — modelled from more than twelve digital signal sources. KLM has an estimated audience of 1,586,439 people in United States.

#31among Airline in United States#1762among Brand in United States#1290in Travel & Leisure

The average KLM fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Air France–KLM, FlightAware, Air France, with strongest over-indexing on Air France–KLM (241.23× the country average).

Demographically, the KLM audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KLM fan in United States is balanced, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Air France–KLM.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KLM profile in United States.

Audience size
1.6M
in United States
Gender
47.6%♀
52.4% male
Age
38.1
average years
Country rank
#17028
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KLM

47.6% are female, 52.4% are male, average age 38.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for KLM audience in United States
MetricValue
Female47.6%
Male52.4%
Average age38.1
Estimated audience size1,586,439
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the KLM audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

6.4%

of the worldwide KLM audience comes from United States.

Worldwide audience distribution share by country for KLM
CountryShare
Netherlands14.2%
United Kingdom7.2%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KLM audience in United States is strongest.

Fig. 05

Top regions by affinity

KLM customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.64×
02Oregon~40K2.37×
03Minnesota~50K2.19×
04Utah~20K1.81×
05Georgia~80K1.77×
06Nevada~30K1.70×
07California~300K1.68×
08Massachusetts~50K1.68×
09New York~100K1.60×
10Washington~50K1.54×
11Virginia~60K1.47×
12Texas~200K1.41×
13Florida~100K1.31×
14Michigan~50K1.24×
15Maryland~30K1.17×
16Illinois~60K1.15×
17Hawaii~7K1.11×
18Connecticut~20K1.06×
19New Hampshire~6K1.03×
20Rhode Island~5K0.97×
21Maine~5K0.95×
22Vermont~3K0.95×
23Alaska~3K0.93×
24Idaho~7K0.90×
25Montana~4K0.84×
26New Jersey~30K0.83×
27Arizona~30K0.83×
28North Dakota~3K0.83×
29Wisconsin~20K0.79×
30Colorado~20K0.74×
31Tennessee~20K0.69×
32South Carolina~20K0.67×
33Kansas~8K0.66×
34North Carolina~30K0.65×
35Iowa~8K0.65×
36Alabama~10K0.63×
37South Dakota~2K0.63×
38Ohio~30K0.60×
39Indiana~20K0.59×
40Louisiana~10K0.59×
41Delaware~2K0.59×
42Missouri~10K0.57×
43New Mexico~4K0.57×
44Nebraska~4K0.56×
45Kentucky~10K0.55×
46Arkansas~7K0.53×
47Oklahoma~9K0.51×
48Mississippi~7K0.51×
49Pennsylvania~20K0.48×
50West Virginia~3K0.46×
Fig. 06

Affinity by region

Affinity by region — KLM, United States
0.46×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KLM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KLM audience
#·InterestCategoryAffinity×
01Air France–KLMBusiness & Career241.23×
02FinnairTravel & Leisure64.75×
03Air FranceTravel & Leisure28.69×
04FlightAwareTravel & Leisure24.68×
05TAP PortugalTravel & Leisure24.34×
06Flightradar24Travel & Leisure22.81×
07Etihad AirwaysTravel & Leisure19.83×
08internationsBusiness & Career18.36×
09Qatar AirwaysTravel & Leisure17.69×
10Copa AirlinesTravel & Leisure16.95×
11CheapflightsTravel & Leisure13.99×
12AviancaTravel & Leisure12.32×
13EmiratesTravel & Leisure11.41×
14Air CanadaTravel & Leisure10.52×
15Spirit AirlinesTravel & Leisure7.63×
16Hostelling InternationalTravel & Leisure5.29×
17Alaska AirlinesTravel & Leisure4.89×
18United StatesTravel & Leisure1.68×
19FIFA World Cup 2026Sports1.54×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KLM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KLM audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.28×
Quality AwarenessPREMIUM1.89×
PatriotismCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KLM audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Social Media UsageJOY1.06×
CreativityOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KLM's target market in United States?

KLM's target market in United States covers an estimated 1,586,439 people, concentrated in California and Texas.

02

What is the gender split and age of KLM customers?

47.6% of the KLM audience are female, 52.4% are male, with an average age of 38.1 years.

03

Which brands do KLM fans like most?

KLM fans show strongest brand affinity for Air France–KLM (241.23×), FlightAware (24.68×), and Air France (28.69×) over the country average.

04

Where do KLM fans live in United States?

KLM fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do KLM fans also like?

Beyond KLM itself, the audience over-indexes on FlightAware (24.68×), Air France (28.69×), Finnair (64.75×), and Qatar Airways (17.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See KLM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KLM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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