KLM Audience in United States

KLM logo

KLM has an estimated audience of 1,540,525 people in United States. 47.6% are female, 52.4% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Air France–KLM, FlightAware, Air France, Finnair, Qatar Airways.

The average KLM fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Air France–KLM, FlightAware, Air France, with strongest over-indexing on Air France–KLM (241.23× the country average). Demographically, the KLM audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of KLM fans

Demographic split for KLM audience in United States
MetricValue
Female47.6%
Male52.4%
Average age38.1
Estimated audience size1,540,525

Audience persona

The typical KLM fan in United States is balanced, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Air France–KLM.

Top regions in United States

Top regions ranked by reach for KLM in United States
RegionReachAffinity
California281,1921.66×
Texas196,3951.48×
New York149,1111.73×
Florida130,8551.25×
Georgia88,2711.86×
Illinois62,9971.23×
Virginia55,4901.48×
Massachusetts52,3621.73×
Michigan51,2031.27×
Washington48,6801.58×
Minnesota47,8662.17×
Oregon37,2942.11×
New Jersey33,0950.84×
Maryland31,4801.19×
North Carolina31,0040.67×
Ohio28,7430.61×
Arizona26,1360.83×
Nevada25,6281.72×
Pennsylvania25,5990.49×
Utah24,3331.76×
Tennessee20,8600.68×
Wisconsin19,0330.82×
Colorado18,9620.78×
Indiana17,0080.6×
Connecticut16,5901.07×
South Carolina15,6810.68×
Missouri14,2380.57×
Washington, District of Columbia13,6442.95×
Alabama12,7620.59×
Louisiana10,8880.55×
Kentucky10,0290.52×
Oklahoma8,2530.48×
Iowa7,9340.63×
Kansas7,5510.62×
Hawaii7,5231.14×
Idaho6,3770.83×
New Hampshire6,1021.01×
Arkansas6,0660.48×
Mississippi5,6570.45×
Maine5,1440.93×
Rhode Island4,4680.91×
New Mexico3,9650.51×
Nebraska3,7090.48×
Montana3,3200.78×
Alaska2,6990.82×
North Dakota2,4090.76×
Vermont2,3520.87×
West Virginia2,2880.32×
Delaware2,1270.5×
South Dakota1,8660.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KLM audience
BrandAffinityCategory
Air France–KLM241.23×Business & Career
FlightAware24.68×Travel & Leisure
Air France28.69×Travel & Leisure
Finnair64.75×Travel & Leisure
Qatar Airways17.69×Travel & Leisure
Final Destination4.81×Movies & TV
Spirit Airlines7.63×Travel & Leisure
Flightradar2422.81×Travel & Leisure
Copa Airlines16.95×Travel & Leisure
Etihad Airways19.83×Travel & Leisure
Cheapflights13.99×Travel & Leisure
Emirates11.41×Travel & Leisure
Air Canada10.52×Travel & Leisure
Alaska Airlines4.89×Travel & Leisure
Avianca12.32×Travel & Leisure
United States1.68×Travel & Leisure
Movies1.51×Movies & TV
JetBlue4.13×Travel & Leisure
Catch Me If You Can12.92×Movies & TV
Hostelling International5.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KLM audience
TraitClusterScore
TravellingTHRILL2.04
Quality AwarenessPREMIUM1.9
Luxury OrientationPREMIUM1.89
Design AffinityPREMIUM1.42
Career OrientationPOWER1.37
IndulgenceJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for KLM
CountryShare
Netherlands14.5%
United Kingdom7.3%
United States6.6%

See KLM audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does KLM have in United States?

KLM has an estimated audience of 1,540,525 people in United States, concentrated in California and Texas.

What is the gender split and age of KLM fans?

47.6% of KLM fans are female, 52.4% are male, with an average age of 38.1 years.

Which brands do KLM fans like most?

KLM fans show strongest brand affinity for Air France–KLM (241.23×), FlightAware (24.68×), and Air France (28.69×) over the country average.

Where do KLM fans live in United States?

KLM fans in United States are most concentrated in California (reach 281,192), Texas (reach 196,395), and New York (reach 149,111). These three regions account for the largest share of the active audience.

What other brands do KLM fans also like?

Beyond KLM itself, the audience over-indexes on FlightAware (24.68×), Air France (28.69×), Finnair (64.75×), and Qatar Airways (17.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KLM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.