KLM Audience in Germany
KLM has an estimated audience of 762,878 people in Germany. 45.4% are female, 54.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Spirit Airlines, Vueling, Air France, Ryanair.
The average KLM fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Spirit Airlines, Vueling, with strongest over-indexing on Google Flights (20× the country average). Demographically, the KLM audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of KLM fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 38.2 |
| Estimated audience size | 762,878 |
Audience persona
The typical KLM fan in Germany is balanced, around 38.2 years old, with strong Travelling tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 237,452 | 0.9× |
| Bayern | 191,115 | 0.99× |
| Baden-Württemberg | 144,848 | 0.88× |
| Niedersachsen | 141,315 | 1.21× |
| Berlin | 104,715 | 1.94× |
| Hessen | 83,918 | 0.91× |
| Hamburg | 56,470 | 2.07× |
| Schleswig-Holstein | 49,051 | 1.13× |
| Brandenburg | 33,258 | 0.89× |
| Rheinland-Pfalz | 30,087 | 0.5× |
| Bremen | 27,834 | 2.7× |
| Sachsen | 26,520 | 0.45× |
| Sachsen-Anhalt | 11,214 | 0.36× |
| Mecklenburg-Vorpommern | 10,130 | 0.44× |
| Thüringen | 9,053 | 0.29× |
| Saarland | 4,861 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 20× | Travel & Leisure |
| Spirit Airlines | 81.01× | Travel & Leisure |
| Vueling | 28.01× | Travel & Leisure |
| Air France | 16.86× | Travel & Leisure |
| Ryanair | 5.18× | Travel & Leisure |
| Jodie Foster | 20× | Movies & TV |
| Trenitalia | 28.52× | Cars & Mobility |
| Sunexpress | 7.37× | Travel & Leisure |
| FlixBus | 6.16× | Cars & Mobility |
| British Airways | 13.12× | Travel & Leisure |
| Air France–KLM | 36.99× | Business & Career |
| Tagesschau | 2.64× | Movies & TV |
| EasyJet | 6.79× | Travel & Leisure |
| BlaBlaCar | 9.51× | Cars & Mobility |
| Scandinavian Airlines | 20.83× | Travel & Leisure |
| Flightradar24 | 6.62× | Travel & Leisure |
| Lufthansa | 3.11× | Travel & Leisure |
| MakeMyTrip | 19.48× | Travel & Leisure |
| Alyssa Milano | 14.33× | Movies & TV |
| Penhaligon's | 26.23× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.94 |
| Quality Awareness | PREMIUM | 1.79 |
| Career Orientation | POWER | 1.55 |
| Luxury Orientation | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.4 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 14.5% |
| United Kingdom | 7.3% |
| United States | 6.6% |
See KLM audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does KLM have in Germany?
KLM has an estimated audience of 762,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KLM fans?
45.4% of KLM fans are female, 54.6% are male, with an average age of 38.2 years.
Which brands do KLM fans like most?
KLM fans show strongest brand affinity for Google Flights (20×), Spirit Airlines (81.01×), and Vueling (28.01×) over the country average.
Where do KLM fans live in Germany?
KLM fans in Germany are most concentrated in Nordrhein-Westfalen (reach 237,452), Bayern (reach 191,115), and Baden-Württemberg (reach 144,848). These three regions account for the largest share of the active audience.
What other brands do KLM fans also like?
Beyond KLM itself, the audience over-indexes on Spirit Airlines (81.01×), Vueling (28.01×), Air France (16.86×), and Ryanair (5.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KLM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.