Vueling Audience in Germany
Vueling has an estimated audience of 878,522 people in Germany. 46.7% are female, 53.3% are male, average age 42.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: BlaBlaCar, Air France, British Airways, Norwegian Air Shuttle, Ryanair.
The average Vueling fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include BlaBlaCar, Air France, British Airways, with strongest over-indexing on BlaBlaCar (52.36× the country average). Demographically, the Vueling audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Vueling fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 42.3 |
| Estimated audience size | 878,522 |
Audience persona
The typical Vueling fan in Germany is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for BlaBlaCar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 230,708 | 1.63× |
| Baden-Württemberg | 173,758 | 1.45× |
| Nordrhein-Westfalen | 114,561 | 0.6× |
| Niedersachsen | 93,114 | 1.09× |
| Berlin | 79,080 | 2.01× |
| Hessen | 59,178 | 0.88× |
| Hamburg | 50,669 | 2.55× |
| Schleswig-Holstein | 38,665 | 1.23× |
| Sachsen | 26,506 | 0.62× |
| Brandenburg | 21,525 | 0.79× |
| Rheinland-Pfalz | 16,847 | 0.38× |
| Bremen | 9,356 | 1.25× |
| Sachsen-Anhalt | 8,919 | 0.39× |
| Mecklenburg-Vorpommern | 8,750 | 0.52× |
| Thüringen | 8,338 | 0.37× |
| Saarland | 2,537 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BlaBlaCar | 52.36× | Cars & Mobility |
| Air France | 49.9× | Travel & Leisure |
| British Airways | 44.37× | Travel & Leisure |
| Norwegian Air Shuttle | 105.79× | Travel & Leisure |
| Ryanair | 9.86× | Travel & Leisure |
| MakeMyTrip | 65.9× | Travel & Leisure |
| Trenitalia | 55.23× | Cars & Mobility |
| FlixBus | 12.86× | Cars & Mobility |
| KLM | 27.5× | Travel & Leisure |
| EasyJet | 15.28× | Travel & Leisure |
| Charles de Gaulle Airport | 138.53× | Travel & Leisure |
| Air Europa | 38.66× | Travel & Leisure |
| Austrian Airlines | 22.97× | Travel & Leisure |
| Anthropologie | 19.1× | Shopping |
| Aegean Airlines | 20.37× | Travel & Leisure |
| TAP Portugal | 43.25× | Travel & Leisure |
| EDreams | 32.32× | Travel & Leisure |
| Deutsche Bahn | 4.39× | Cars & Mobility |
| Scandinavian Airlines | 29.14× | Travel & Leisure |
| Lufthansa | 4.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.15 |
| Luxury Orientation | PREMIUM | 1.95 |
| Travelling | THRILL | 1.91 |
| Early Adopter Mentality | POWER | 1.74 |
| Sustainability | BALANCE | 1.61 |
| Convenience Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 34.5% |
| France | 13.8% |
| Italy | 13.5% |
See Vueling audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Vueling have in Germany?
Vueling has an estimated audience of 878,522 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Vueling fans?
46.7% of Vueling fans are female, 53.3% are male, with an average age of 42.3 years.
Which brands do Vueling fans like most?
Vueling fans show strongest brand affinity for BlaBlaCar (52.36×), Air France (49.9×), and British Airways (44.37×) over the country average.
Where do Vueling fans live in Germany?
Vueling fans in Germany are most concentrated in Bayern (reach 230,708), Baden-Württemberg (reach 173,758), and Nordrhein-Westfalen (reach 114,561). These three regions account for the largest share of the active audience.
What other brands do Vueling fans also like?
Beyond Vueling itself, the audience over-indexes on Air France (49.9×), British Airways (44.37×), Norwegian Air Shuttle (105.79×), and Ryanair (9.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vueling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.