Lufthansa Audience in Germany
Lufthansa has an estimated audience of 11,153,663 people in Germany. 48.2% are female, 51.8% are male, average age 40.7. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Eurowings, Google Flights, SunExpress, Ryanair, Sunexpress.
The average Lufthansa fan in Germany is 40.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Eurowings, Google Flights, SunExpress, with strongest over-indexing on Eurowings (3.97× the country average). Demographically, the Lufthansa audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Lufthansa fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.7 |
| Estimated audience size | 11,153,663 |
Audience persona
The typical Lufthansa fan in Germany is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Eurowings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 3,485,886 | 1.94× |
| Nordrhein-Westfalen | 2,020,197 | 0.83× |
| Hessen | 1,991,580 | 2.34× |
| Baden-Württemberg | 1,644,629 | 1.08× |
| Niedersachsen | 841,306 | 0.78× |
| Rheinland-Pfalz | 720,943 | 1.29× |
| Berlin | 573,593 | 1.15× |
| Hamburg | 362,643 | 1.44× |
| Schleswig-Holstein | 361,960 | 0.9× |
| Sachsen | 221,374 | 0.4× |
| Brandenburg | 200,615 | 0.58× |
| Thüringen | 143,506 | 0.5× |
| Bremen | 119,582 | 1.25× |
| Sachsen-Anhalt | 113,995 | 0.39× |
| Saarland | 97,897 | 0.71× |
| Mecklenburg-Vorpommern | 83,520 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurowings | 3.97× | Travel & Leisure |
| Google Flights | 3.63× | Travel & Leisure |
| SunExpress | 4.23× | Travel & Leisure |
| Ryanair | 2.17× | Travel & Leisure |
| Sunexpress | 3.16× | Travel & Leisure |
| Trenitalia | 11.65× | Cars & Mobility |
| Airline | 2.89× | Travel & Leisure |
| FlixBus | 1.93× | Cars & Mobility |
| Wetter.de | 1.73× | Home & Garden |
| Flightradar24 | 2.87× | Travel & Leisure |
| Turkish Airlines | 2.79× | Travel & Leisure |
| Travel Adventures | 1.55× | Travel & Leisure |
| EasyJet | 2.52× | Travel & Leisure |
| Landscape design | 1.8× | Business & Career |
| TUI | 1.52× | Travel & Leisure |
| Opodo | 2.3× | Travel & Leisure |
| Cologne Bonn Airport | 4.45× | Travel & Leisure |
| Peter Hahn | 2.53× | Fashion & Accessoires |
| Gesellschaft mit beschränkter Haftung | 1.93× | Business & Career |
| Vueling | 4.08× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Travelling | THRILL | 1.54 |
| Quality Awareness | PREMIUM | 1.35 |
| Design Affinity | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.0% |
| United States | 8.8% |
| Italy | 7.4% |
See Lufthansa audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
- EasyJet (3,191,158)
Frequently asked questions
How many fans does Lufthansa have in Germany?
Lufthansa has an estimated audience of 11,153,663 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lufthansa fans?
48.2% of Lufthansa fans are female, 51.8% are male, with an average age of 40.7 years.
Which brands do Lufthansa fans like most?
Lufthansa fans show strongest brand affinity for Eurowings (3.97×), Google Flights (3.63×), and SunExpress (4.23×) over the country average.
Where do Lufthansa fans live in Germany?
Lufthansa fans in Germany are most concentrated in Bayern (reach 3,485,886), Nordrhein-Westfalen (reach 2,020,197), and Hessen (reach 1,991,580). These three regions account for the largest share of the active audience.
What other brands do Lufthansa fans also like?
Beyond Lufthansa itself, the audience over-indexes on Google Flights (3.63×), SunExpress (4.23×), Ryanair (2.17×), and Sunexpress (3.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lufthansa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.