Rascasse Audience Intelligence

Lufthansa Target Market in Germany

A data profile of the people who buy, follow and care about Lufthansa in Germany — modelled from more than twelve digital signal sources. Lufthansa has an estimated audience of 11,437,298 people in Germany.

#2among Airline in Germany#33among Brand in Germany#13in Travel & Leisure

The average Lufthansa fan in Germany is 40.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.

Top brand affinities include Eurowings, SunExpress, Google Flights, with strongest over-indexing on Eurowings (3.97× the country average).

Demographically, the Lufthansa audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lufthansa fan in Germany is balanced, around 40.7 years old, with strong Travelling tendencies and a notable affinity for Eurowings.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lufthansa profile in Germany.

Audience size
11.4M
in Germany
Gender
48.2%♀
51.8% male
Age
40.7
average years
Country rank
#246
Brand in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lufthansa

48.2% are female, 51.8% are male, average age 40.7.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Lufthansa audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age40.7
Estimated audience size11,437,298
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Lufthansa audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Lufthansa audience comes from Germany.

Worldwide audience distribution share by country for Lufthansa
CountryShare
Germany29.3%
United States8.8%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lufthansa audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lufthansa customers by region in Germany
#RegionReachAffinity×
01Hessen~2M2.25×
02Bayern~3.5M1.89×
03Hamburg~400K1.44×
04Bremen~100K1.29×
05Rheinland-Pfalz~700K1.28×
06Berlin~600K1.11×
07Baden-Württemberg~1.5M1.07×
08Schleswig-Holstein~400K0.90×
09Nordrhein-Westfalen~2M0.79×
10Niedersachsen~800K0.77×
11Saarland~100K0.74×
12Brandenburg~200K0.60×
13Sachsen~300K0.56×
14Thüringen~200K0.55×
15Sachsen-Anhalt~100K0.41×
16Mecklenburg-Vorpommern~90K0.41×
Fig. 06

Affinity by region

Affinity by region — Lufthansa, Germany
0.41×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lufthansa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lufthansa audience
#·InterestCategoryAffinity×
01TrenitaliaCars & Mobility11.65×
02Spirit AirlinesTravel & Leisure10.67×
03Cologne Bonn AirportTravel & Leisure4.45×
04SunExpressTravel & Leisure4.23×
05VuelingTravel & Leisure4.08×
06EurowingsTravel & Leisure3.97×
07Google FlightsTravel & Leisure3.63×
08AirlineTravel & Leisure2.89×
09Flightradar24Travel & Leisure2.87×
10Turkish AirlinesTravel & Leisure2.79×
11Peter HahnFashion & Accessoires2.53×
12EasyJetTravel & Leisure2.52×
13OpodoTravel & Leisure2.30×
14RyanairTravel & Leisure2.17×
15FlixBusCars & Mobility1.93×
16Gesellschaft mit beschränkter HaftungBusiness & Career1.93×
17Landscape designBusiness & Career1.80×
18Wetter.deHome & Garden1.73×
19Travel AdventuresTravel & Leisure1.55×
20TUITravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lufthansa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lufthansa audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.39×
Design AffinityPREMIUM1.20×
Quality AwarenessPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lufthansa audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
ExtroversionTHRILL0.74×
Social Media UsageJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lufthansa's target market in Germany?

Lufthansa's target market in Germany covers an estimated 11,437,298 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Lufthansa customers?

48.2% of the Lufthansa audience are female, 51.8% are male, with an average age of 40.7 years.

03

Which brands do Lufthansa fans like most?

Lufthansa fans show strongest brand affinity for Eurowings (3.97×), SunExpress (4.23×), and Google Flights (3.63×) over the country average.

04

Where do Lufthansa fans live in Germany?

Lufthansa fans in Germany are most concentrated in Bayern (reach ~3.5M), Nordrhein-Westfalen (reach ~2M), and Hessen (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Lufthansa fans also like?

Beyond Lufthansa itself, the audience over-indexes on SunExpress (4.23×), Google Flights (3.63×), Ryanair (2.17×), and Trenitalia (11.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Lufthansa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lufthansa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →