Rascasse Audience Intelligence

Travel Adventures Audience in Germany

A data profile of the people who buy, follow and care about Travel Adventures in Germany — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 8,839,208 people in Germany.

#266among Topic in Germany#31in Travel & Leisure

The average Travel Adventures fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Travel Blogger, Digital photography, Ryanair, with strongest over-indexing on Travel Blogger (9.08× the country average).

Demographically, the Travel Adventures audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Travel Adventures fan in Germany is balanced, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel Adventures profile in Germany.

Audience size
8.8M
in Germany
Gender
52.6%♀
47.4% male
Age
38.6
average years
Country rank
#430
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel Adventures fans

52.6% are female, 47.4% are male, average age 38.6.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Travel Adventures audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age38.6
Estimated audience size8,839,208
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Travel Adventures audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Travel Adventures audience comes from Germany.

Worldwide audience distribution share by country for Travel Adventures
CountryShare
United States17.6%
Japan8.6%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel Adventures audience in Germany is strongest.

Fig. 05

Top regions by affinity

Travel Adventures fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~100K1.35×
02Saarland~100K1.28×
03Mecklenburg-Vorpommern~200K1.08×
04Thüringen~200K1.07×
05Sachsen-Anhalt~200K1.05×
06Brandenburg~300K0.99×
07Berlin~400K0.96×
08Hamburg~200K0.95×
09Schleswig-Holstein~300K0.93×
10Rheinland-Pfalz~400K0.92×
11Sachsen~400K0.89×
12Hessen~600K0.87×
13Niedersachsen~700K0.81×
14Baden-Württemberg~900K0.79×
15Bayern~1M0.78×
16Nordrhein-Westfalen~1.5M0.70×
Fig. 06

Affinity by region

Affinity by region — Travel Adventures, Germany
0.70×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel Adventures audience
#·InterestCategoryAffinity×
01Travel BloggerTravel & Leisure9.08×
02PandoraFashion & Accessoires4.39×
03Digital photographyBusiness & Career4.27×
04Crime fictionLiterature4.09×
05Python (programming language)Technology & Electronics4.02×
06Motorcycle helmetCars & Mobility3.98×
07SkyscannerTravel & Leisure3.80×
08TripAdvisorTravel & Leisure3.41×
09ActivismPolitics & Society3.38×
10Backpacking (travel)Travel & Leisure3.32×
11Robert RedfordMovies & TV3.20×
12Property finderHome & Garden2.94×
13VolunteeringPolitics & Society2.75×
14RyanairTravel & Leisure2.59×
15LivemusicMusic & Radio2.47×
16KitchenHome & Garden2.33×
17Luxury goodsFashion & Accessoires2.16×
18House musicMusic & Radio2.13×
19Do it yourself (DIY)Home & Garden1.60×
20TagesschauMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel Adventures audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel Adventures audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.71×
Risk AppetiteTHRILL1.84×
Quality AwarenessPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel Adventures audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Convenience OrientationPREMIUM0.85×
Social Media UsageJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel Adventures have in Germany?

Travel Adventures has an estimated audience of 8,839,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Travel Adventures fans?

52.6% of Travel Adventures fans are female, 47.4% are male, with an average age of 38.6 years.

03

Which brands do Travel Adventures fans like most?

Travel Adventures fans show strongest brand affinity for Travel Blogger (9.08×), Digital photography (4.27×), and Ryanair (2.59×) over the country average.

04

Where do Travel Adventures fans live in Germany?

Travel Adventures fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Travel Adventures fans also like?

Beyond Travel Adventures itself, the audience over-indexes on Digital photography (4.27×), Ryanair (2.59×), Luxury goods (2.16×), and Skyscanner (3.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Travel Adventures audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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