Travel Adventures Audience in Germany
Travel Adventures has an estimated audience of 8,839,208 people in Germany. 52.6% are female, 47.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Travel Blogger, Ryanair, Livemusic, Tagesschau, Pets.
The average Travel Adventures fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Travel Blogger, Ryanair, Livemusic, with strongest over-indexing on Travel Blogger (7.33× the country average). Demographically, the Travel Adventures audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Travel Adventures fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 38.6 |
| Estimated audience size | 8,839,208 |
Audience persona
The typical Travel Adventures fan in Germany is balanced, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 928,815 | 0.48× |
| Bayern | 811,056 | 0.57× |
| Baden-Württemberg | 668,580 | 0.55× |
| Hessen | 514,290 | 0.76× |
| Berlin | 388,453 | 0.98× |
| Niedersachsen | 358,900 | 0.42× |
| Rheinland-Pfalz | 311,061 | 0.7× |
| Sachsen-Anhalt | 264,923 | 1.16× |
| Thüringen | 260,381 | 1.16× |
| Brandenburg | 245,542 | 0.9× |
| Saarland | 231,626 | 2.13× |
| Sachsen | 230,568 | 0.53× |
| Mecklenburg-Vorpommern | 222,410 | 1.32× |
| Bremen | 216,972 | 2.87× |
| Schleswig-Holstein | 207,209 | 0.65× |
| Hamburg | 162,324 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travel Blogger | 7.33× | Travel & Leisure |
| Ryanair | 2.72× | Travel & Leisure |
| Livemusic | 3.3× | Music & Radio |
| Tagesschau | 1.85× | Movies & TV |
| Pets | 1.67× | Pets & Animals |
| TripAdvisor | 3.75× | Travel & Leisure |
| Alpine skiing | 3.03× | Sports |
| Do it yourself (DIY) | 2.01× | Home & Garden |
| Natural foods | 3.71× | Food & Beverages |
| Booking.com | 2.75× | Travel & Leisure |
| Local food | 2.57× | Food & Beverages |
| Automobiles | 1.6× | Cars & Mobility |
| Art exhibition | 2.96× | Arts & Culture |
| Backpacking (travel) | 3.29× | Travel & Leisure |
| Transfermarkt | 2.04× | Sports |
| Digital photography | 2.49× | Business & Career |
| Outdoors | 2.88× | Travel & Leisure |
| Pet food | 2.11× | Pets & Animals |
| FIS Alpine Ski World Cup | 5.09× | Sports |
| Ski resort | 2.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.14 |
| Sports Activity | POWER | 2.07 |
| Sustainability | BALANCE | 1.9 |
| DIY Mentality | THRILL | 1.37 |
| Design Affinity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
See Travel Adventures audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Travel Adventures have in Germany?
Travel Adventures has an estimated audience of 8,839,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Travel Adventures fans?
52.6% of Travel Adventures fans are female, 47.4% are male, with an average age of 38.6 years.
Which brands do Travel Adventures fans like most?
Travel Adventures fans show strongest brand affinity for Travel Blogger (7.33×), Ryanair (2.72×), and Livemusic (3.3×) over the country average.
Where do Travel Adventures fans live in Germany?
Travel Adventures fans in Germany are most concentrated in Nordrhein-Westfalen (reach 928,815), Bayern (reach 811,056), and Baden-Württemberg (reach 668,580). These three regions account for the largest share of the active audience.
What other brands do Travel Adventures fans also like?
Beyond Travel Adventures itself, the audience over-indexes on Ryanair (2.72×), Livemusic (3.3×), Tagesschau (1.85×), and Pets (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.