Rascasse Audience Intelligence

Backpacking (travel) Audience in Germany

A data profile of the people who buy, follow and care about Backpacking (travel) in Germany — modelled from more than twelve digital signal sources. Backpacking (travel) has an estimated audience of 4,559,832 people in Germany.

#12among Travel type in Germany#760among Topic in Germany#94in Travel & Leisure

The average Backpacking (travel) fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Woolworths, Skyscanner, Outdoor enthusiast, with strongest over-indexing on Woolworths (4.38× the country average).

Demographically, the Backpacking (travel) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Backpacking (travel) fan in Germany is balanced, around 37.9 years old, with strong Travelling tendencies and a notable affinity for Woolworths.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Backpacking (travel) profile in Germany.

Audience size
4.6M
in Germany
Gender
54.3%♀
45.7% male
Age
37.9
average years
Country rank
#1220
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Backpacking (travel) fans

54.3% are female, 45.7% are male, average age 37.9.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Backpacking (travel) audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age37.9
Estimated audience size4,559,832
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Backpacking (travel) audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Backpacking (travel) audience comes from Germany.

Worldwide audience distribution share by country for Backpacking (travel)
CountryShare
United States16.4%
Japan14.8%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Backpacking (travel) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Backpacking (travel) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.68×
02Hessen~400K1.25×
03Hamburg~100K1.22×
04Bayern~900K1.19×
05Baden-Württemberg~700K1.07×
06Bremen~40K1.05×
07Nordrhein-Westfalen~1M0.99×
08Brandenburg~100K0.98×
09Thüringen~100K0.95×
10Rheinland-Pfalz~200K0.92×
11Sachsen~200K0.92×
12Saarland~50K0.90×
13Niedersachsen~400K0.86×
14Schleswig-Holstein~100K0.86×
15Sachsen-Anhalt~90K0.80×
16Mecklenburg-Vorpommern~70K0.77×
Fig. 06

Affinity by region

Affinity by region — Backpacking (travel), Germany
0.77×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Backpacking (travel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Backpacking (travel) audience
#·InterestCategoryAffinity×
01Hostelling InternationalTravel & Leisure7.84×
02Lidl ReisenTravel & Leisure7.73×
03SkyscannerTravel & Leisure4.74×
04CampfireTravel & Leisure4.63×
05WoolworthsShopping4.38×
06HouseplantHome & Garden3.66×
07Modeling agencyFashion & Accessoires3.59×
08Outdoor enthusiastSports3.57×
09Travel AdventuresTravel & Leisure3.32×
10Landscape photographyTechnology & Electronics3.23×
11Wildlife photographyTechnology & Electronics3.21×
12Travel photographyTechnology & Electronics3.14×
13OutdoorsTravel & Leisure3.06×
14Fine-art photographyTechnology & Electronics3.04×
15Street photographyTechnology & Electronics2.89×
16Nature photographyTechnology & Electronics2.86×
17Alpine skiingSports2.44×
18Self-loveHealth2.31×
19AirbnbTravel & Leisure2.06×
20Outdoor recreationSports1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Backpacking (travel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Backpacking (travel) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.29×
Design AffinityPREMIUM1.96×
SustainabilityBALANCE1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Backpacking (travel) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
PatriotismCONSERVATISM0.83×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Backpacking (travel) have in Germany?

Backpacking (travel) has an estimated audience of 4,559,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Backpacking (travel) fans?

54.3% of Backpacking (travel) fans are female, 45.7% are male, with an average age of 37.9 years.

03

Which brands do Backpacking (travel) fans like most?

Backpacking (travel) fans show strongest brand affinity for Woolworths (4.38×), Skyscanner (4.74×), and Outdoor enthusiast (3.57×) over the country average.

04

Where do Backpacking (travel) fans live in Germany?

Backpacking (travel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Backpacking (travel) fans also like?

Beyond Backpacking (travel) itself, the audience over-indexes on Skyscanner (4.74×), Outdoor enthusiast (3.57×), Outdoor recreation (1.75×), and Travel Adventures (3.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Backpacking (travel) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Backpacking (travel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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