Backpacking (travel) Audience in Germany
Backpacking (travel) has an estimated audience of 4,559,832 people in Germany. 54.3% are female, 45.7% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Woolworths, Skyscanner, Outdoor enthusiast, Outdoor recreation, Travel Adventures.
The average Backpacking (travel) fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Woolworths, Skyscanner, Outdoor enthusiast, with strongest over-indexing on Woolworths (4.38× the country average). Demographically, the Backpacking (travel) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Backpacking (travel) fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 37.9 |
| Estimated audience size | 4,559,832 |
Audience persona
The typical Backpacking (travel) fan in Germany is balanced, around 37.9 years old, with strong Travelling tendencies and a notable affinity for Woolworths.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,082,993 | 1.09× |
| Bayern | 996,242 | 1.36× |
| Baden-Württemberg | 760,164 | 1.22× |
| Hessen | 430,781 | 1.24× |
| Niedersachsen | 428,047 | 0.97× |
| Berlin | 239,534 | 1.17× |
| Sachsen | 222,868 | 1× |
| Rheinland-Pfalz | 216,272 | 0.95× |
| Brandenburg | 148,119 | 1.05× |
| Schleswig-Holstein | 146,616 | 0.9× |
| Hamburg | 114,155 | 1.11× |
| Thüringen | 113,216 | 0.97× |
| Sachsen-Anhalt | 82,637 | 0.7× |
| Mecklenburg-Vorpommern | 57,663 | 0.66× |
| Saarland | 41,201 | 0.74× |
| Bremen | 34,572 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Woolworths | 4.38× | Shopping |
| Skyscanner | 4.74× | Travel & Leisure |
| Outdoor enthusiast | 3.57× | Sports |
| Outdoor recreation | 1.75× | Sports |
| Travel Adventures | 3.32× | Travel & Leisure |
| Landscape photography | 3.23× | Technology & Electronics |
| Houseplant | 3.66× | Home & Garden |
| Nature photography | 2.86× | Technology & Electronics |
| Travel photography | 3.14× | Technology & Electronics |
| Airbnb | 2.06× | Travel & Leisure |
| Lidl Reisen | 7.73× | Travel & Leisure |
| Wildlife photography | 3.21× | Technology & Electronics |
| Self-love | 2.31× | Health |
| Street photography | 2.89× | Technology & Electronics |
| Campfire | 4.63× | Travel & Leisure |
| Outdoors | 3.06× | Travel & Leisure |
| Modeling agency | 3.59× | Fashion & Accessoires |
| Fine-art photography | 3.04× | Technology & Electronics |
| Alpine skiing | 2.44× | Sports |
| Vegetarian cuisine | 2.19× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.85 |
| Sustainability | BALANCE | 1.93 |
| Sports Activity | POWER | 1.81 |
| DIY Mentality | THRILL | 1.57 |
| Luxury Orientation | PREMIUM | 1.42 |
| Risk Appetite | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 14.8% |
| China | 6.9% |
See Backpacking (travel) audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Backpacking (travel) have in Germany?
Backpacking (travel) has an estimated audience of 4,559,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Backpacking (travel) fans?
54.3% of Backpacking (travel) fans are female, 45.7% are male, with an average age of 37.9 years.
Which brands do Backpacking (travel) fans like most?
Backpacking (travel) fans show strongest brand affinity for Woolworths (4.38×), Skyscanner (4.74×), and Outdoor enthusiast (3.57×) over the country average.
Where do Backpacking (travel) fans live in Germany?
Backpacking (travel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,082,993), Bayern (reach 996,242), and Baden-Württemberg (reach 760,164). These three regions account for the largest share of the active audience.
What other brands do Backpacking (travel) fans also like?
Beyond Backpacking (travel) itself, the audience over-indexes on Skyscanner (4.74×), Outdoor enthusiast (3.57×), Outdoor recreation (1.75×), and Travel Adventures (3.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Backpacking (travel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.