Rascasse Audience Intelligence

Outdoor enthusiast Audience in Germany

A data profile of the people who buy, follow and care about Outdoor enthusiast in Germany — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 7,785,035 people in Germany.

#328among Topic in Germany#39in Sports

The average Outdoor enthusiast fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (3.96× the country average).

Demographically, the Outdoor enthusiast audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Outdoor enthusiast fan in Germany is balanced, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Nature.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoor enthusiast profile in Germany.

Audience size
7.8M
in Germany
Gender
45.4%♀
54.6% male
Age
40.0
average years
Country rank
#544
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outdoor enthusiast fans

45.4% are female, 54.6% are male, average age 40.0.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Outdoor enthusiast audience in Germany
MetricValue
Female45.4%
Male54.6%
Average age40.0
Estimated audience size7,785,035
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Outdoor enthusiast audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Outdoor enthusiast audience comes from Germany.

Worldwide audience distribution share by country for Outdoor enthusiast
CountryShare
United States26.9%
Japan6.3%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoor enthusiast audience in Germany is strongest.

Fig. 05

Top regions by affinity

Outdoor enthusiast fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~100K1.48×
02Sachsen-Anhalt~200K1.15×
03Bremen~70K1.08×
04Brandenburg~300K1.06×
05Hamburg~200K1.05×
06Thüringen~200K1.03×
07Schleswig-Holstein~300K1.02×
08Rheinland-Pfalz~400K1.00×
09Mecklenburg-Vorpommern~100K0.99×
10Sachsen~400K0.96×
11Berlin~300K0.92×
12Niedersachsen~700K0.88×
13Hessen~500K0.88×
14Baden-Württemberg~900K0.85×
15Bayern~1M0.83×
16Nordrhein-Westfalen~1.5M0.80×
Fig. 06

Affinity by region

Affinity by region — Outdoor enthusiast, Germany
0.80×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoor enthusiast audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.44×
02PandoraFashion & Accessoires4.25×
03NatureHome & Garden3.96×
04Backpacking (travel)Travel & Leisure3.57×
05Motorcycle helmetCars & Mobility3.47×
06NintendoGames3.42×
07VacationsTravel & Leisure3.15×
08OutdoorsTravel & Leisure2.96×
09Robert RedfordMovies & TV2.90×
10Digital photographyBusiness & Career2.75×
11LodgingTravel & Leisure2.68×
12Ski resortTravel & Leisure2.63×
13Wildlife photographyTechnology & Electronics2.56×
14FamilyKids & Family2.28×
15HobbyHome & Garden2.05×
16RenovationHome & Garden2.02×
17Luxury goodsFashion & Accessoires1.92×
18KitchenHome & Garden1.87×
19AirbnbTravel & Leisure1.61×
20GermanyTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoor enthusiast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoor enthusiast audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.85×
IndulgenceJOY1.75×
SustainabilityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoor enthusiast audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
Need for SecurityCONSERVATISM0.97×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outdoor enthusiast have in Germany?

Outdoor enthusiast has an estimated audience of 7,785,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Outdoor enthusiast fans?

45.4% of Outdoor enthusiast fans are female, 54.6% are male, with an average age of 40.0 years.

03

Which brands do Outdoor enthusiast fans like most?

Outdoor enthusiast fans show strongest brand affinity for Nature (3.96×), Family (2.28×), and Vacations (3.15×) over the country average.

04

Where do Outdoor enthusiast fans live in Germany?

Outdoor enthusiast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Outdoor enthusiast fans also like?

Beyond Outdoor enthusiast itself, the audience over-indexes on Family (2.28×), Vacations (3.15×), Germany (1.58×), and Bedroom furniture (4.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Outdoor enthusiast audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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