Outdoor enthusiast Audience in Germany
Outdoor enthusiast has an estimated audience of 7,785,035 people in Germany. 45.4% are female, 54.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tagesschau, Red Bull Records, Bedroom furniture, Transfermarkt, Walking.
The average Outdoor enthusiast fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tagesschau, Red Bull Records, Bedroom furniture, with strongest over-indexing on Tagesschau (2.5× the country average). Demographically, the Outdoor enthusiast audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Outdoor enthusiast fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 40.0 |
| Estimated audience size | 7,785,035 |
Audience persona
The typical Outdoor enthusiast fan in Germany is balanced, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,494 | 0.26× |
| Baden-Württemberg | 434,772 | 0.41× |
| Bayern | 420,603 | 0.34× |
| Rheinland-Pfalz | 389,283 | 1× |
| Niedersachsen | 366,770 | 0.49× |
| Sachsen-Anhalt | 349,016 | 1.73× |
| Saarland | 338,417 | 3.54× |
| Brandenburg | 320,594 | 1.33× |
| Sachsen | 316,893 | 0.83× |
| Hessen | 306,332 | 0.52× |
| Thüringen | 304,653 | 1.54× |
| Schleswig-Holstein | 300,118 | 1.07× |
| Berlin | 245,400 | 0.71× |
| Hamburg | 218,737 | 1.24× |
| Bremen | 203,091 | 3.05× |
| Mecklenburg-Vorpommern | 104,091 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.5× | Movies & TV |
| Red Bull Records | 11.26× | Music & Radio |
| Bedroom furniture | 5.09× | Home & Garden |
| Transfermarkt | 2.95× | Sports |
| Walking | 4.65× | Sports |
| Self care | 3.13× | Health |
| Vacations | 2.53× | Travel & Leisure |
| Family | 1.82× | Kids & Family |
| Hygiene | 2.88× | Beauty & Wellness |
| Spiegel Online | 1.85× | News |
| Outdoors | 3.39× | Travel & Leisure |
| Do it yourself (DIY) | 1.79× | Home & Garden |
| Backpacking (travel) | 3.49× | Travel & Leisure |
| Ski resort | 3.09× | Travel & Leisure |
| Gina Tricot | 4.73× | Fashion & Accessoires |
| Stuttgart | 2.51× | Travel & Leisure |
| Renovation | 2.28× | Home & Garden |
| Airbnb | 1.82× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.73 |
| Sustainability | BALANCE | 1.69 |
| DIY Mentality | THRILL | 1.58 |
| Travelling | THRILL | 1.57 |
| Luxury Orientation | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
See Outdoor enthusiast audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Outdoor enthusiast have in Germany?
Outdoor enthusiast has an estimated audience of 7,785,035 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Outdoor enthusiast fans?
45.4% of Outdoor enthusiast fans are female, 54.6% are male, with an average age of 40.0 years.
Which brands do Outdoor enthusiast fans like most?
Outdoor enthusiast fans show strongest brand affinity for Tagesschau (2.5×), Red Bull Records (11.26×), and Bedroom furniture (5.09×) over the country average.
Where do Outdoor enthusiast fans live in Germany?
Outdoor enthusiast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,494), Baden-Württemberg (reach 434,772), and Bayern (reach 420,603). These three regions account for the largest share of the active audience.
What other brands do Outdoor enthusiast fans also like?
Beyond Outdoor enthusiast itself, the audience over-indexes on Red Bull Records (11.26×), Bedroom furniture (5.09×), Transfermarkt (2.95×), and Walking (4.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.