Outdoor enthusiast Audience in United States

Outdoor enthusiast logo

Outdoor enthusiast has an estimated audience of 40,290,840 people in United States. 44.0% are female, 56.0% are male, average age 42.9. Top regions: Florida, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Outdoor enthusiast fan in United States is 42.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Outdoor enthusiast audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Outdoor enthusiast fans

Demographic split for Outdoor enthusiast audience in United States
MetricValue
Female44.0%
Male56.0%
Average age42.9
Estimated audience size40,290,840

Audience persona

The typical Outdoor enthusiast fan in United States is more male, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Outdoor enthusiast in United States
RegionReachAffinity
Florida2,686,0330.98×
California1,837,7460.41×
Texas1,490,5780.43×
New York916,2960.41×
Washington565,9590.7×
North Carolina564,0980.47×
Michigan559,2760.53×
Georgia499,5750.4×
Colorado478,8670.75×
Pennsylvania438,1330.32×
Tennessee403,1540.5×
Virginia384,1340.39×
Illinois375,2080.28×
Oregon351,9120.76×
Mississippi340,8751.03×
Louisiana328,3370.63×
Wisconsin317,8840.52×
Utah312,9880.87×
Arkansas302,8280.91×
Massachusetts298,6720.38×
Oklahoma296,1530.66×
Kentucky291,4590.58×
South Carolina289,0830.48×
Arizona286,9980.35×
Alabama282,1200.5×
Indiana281,6620.38×
West Virginia281,4081.5×
Ohio280,9040.23×
Alaska280,8233.26×
Missouri272,7810.42×
Kansas259,9260.82×
Idaho259,8651.29×
New Jersey254,1870.25×
Minnesota248,5150.43×
Hawaii248,2431.43×
Iowa246,7600.74×
Montana244,8042.19×
South Dakota241,6312.59×
North Dakota235,2692.84×
New Hampshire231,8691.46×
Wyoming227,6423.81×
Nebraska227,0501.12×
Connecticut226,7050.56×
New Mexico225,8651.12×
Nevada225,1340.58×
Rhode Island223,8971.75×
Maine223,7621.55×
Vermont220,2163.11×
Maryland218,4020.32×
Delaware200,5071.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outdoor enthusiast audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.89×News
Staples (Canada)4.18×Business & Career
Livemusic3.91×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Do it yourself (DIY)2.24×Home & Garden
Great Clips3.86×Beauty & Wellness
Wedding dress4.5×Fashion & Accessoires
Alpine skiing4.49×Sports
Nature1.8×Home & Garden
Travel photography3.86×Technology & Electronics
Planet Fitness2.22×Sports
Hobby Lobby2.13×Home & Garden
Chuck Norris3.38×Movies & TV
Google Flights3×Travel & Leisure
Road trip3.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outdoor enthusiast audience
TraitClusterScore
SustainabilityBALANCE1.89
LGBTQ+ IdentityOPEN1.76
Luxury OrientationPREMIUM1.76
Design AffinityPREMIUM1.71
Sports ActivityPOWER1.62
TravellingTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for Outdoor enthusiast
CountryShare
United States26.9%
Japan6.3%
United Kingdom6.2%

See Outdoor enthusiast audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Outdoor enthusiast have in United States?

Outdoor enthusiast has an estimated audience of 40,290,840 people in United States, concentrated in Florida and California.

What is the gender split and age of Outdoor enthusiast fans?

44.0% of Outdoor enthusiast fans are female, 56.0% are male, with an average age of 42.9 years.

Which brands do Outdoor enthusiast fans like most?

Outdoor enthusiast fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Outdoor enthusiast fans live in United States?

Outdoor enthusiast fans in United States are most concentrated in Florida (reach 2,686,033), California (reach 1,837,746), and Texas (reach 1,490,578). These three regions account for the largest share of the active audience.

What other brands do Outdoor enthusiast fans also like?

Beyond Outdoor enthusiast itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.