Rascasse Audience Intelligence

Outdoor enthusiast Audience in United States

A data profile of the people who buy, follow and care about Outdoor enthusiast in United States — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 40,290,840 people in United States.

#405among Topic in United States#27in Sports

The average Outdoor enthusiast fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Do it yourself (DIY), Nature, Trader Joe's, with strongest over-indexing on Do it yourself (DIY) (1.82× the country average).

Demographically, the Outdoor enthusiast audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outdoor enthusiast fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Do it yourself (DIY).

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoor enthusiast profile in United States.

Audience size
40.3M
in United States
Gender
44.0%♀
56.0% male
Age
42.9
average years
Country rank
#564
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outdoor enthusiast fans

44.0% are female, 56.0% are male, average age 42.9.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Outdoor enthusiast audience in United States
MetricValue
Female44.0%
Male56.0%
Average age42.9
Estimated audience size40,290,840
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Outdoor enthusiast audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4922%
50+29%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Outdoor enthusiast audience comes from United States.

Worldwide audience distribution share by country for Outdoor enthusiast
CountryShare
United States26.9%
Japan6.3%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoor enthusiast audience in United States is strongest.

Fig. 05

Top regions by affinity

Outdoor enthusiast fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~90K1.56×
02Alaska~100K1.34×
03Montana~100K1.26×
04South Dakota~100K1.25×
05North Dakota~100K1.23×
06Maine~200K1.15×
07West Virginia~200K1.13×
08New Hampshire~200K1.11×
09Rhode Island~100K1.10×
10Idaho~200K1.09×
11Hawaii~200K1.09×
12Delaware~100K1.09×
13Mississippi~300K1.03×
14New Mexico~200K1.03×
15Nebraska~200K1.03×
16Washington, District of Columbia~100K1.02×
17Arkansas~300K1.01×
18Kansas~300K0.98×
19Utah~300K0.96×
20Iowa~300K0.96×
21Alabama~500K0.95×
22Oklahoma~400K0.95×
23Louisiana~500K0.94×
24Kentucky~500K0.93×
25Oregon~400K0.93×
26Nevada~400K0.93×
27Connecticut~400K0.92×
28Colorado~600K0.90×
29South Carolina~500K0.90×
30Missouri~600K0.89×
31Wisconsin~500K0.89×
32Florida~2.5M0.88×
33Tennessee~700K0.88×
34Indiana~600K0.88×
35Minnesota~500K0.88×
36Maryland~600K0.87×
37Arizona~700K0.86×
38Washington~700K0.86×
39Massachusetts~700K0.85×
40New Jersey~900K0.84×
41Ohio~1M0.83×
42Michigan~900K0.83×
43Virginia~800K0.83×
44Georgia~1M0.81×
45North Carolina~1M0.81×
46Pennsylvania~1M0.80×
47Illinois~1M0.80×
48New York~1.5M0.70×
49Texas~2.5M0.67×
50California~2.5M0.61×
Fig. 06

Affinity by region

Affinity by region — Outdoor enthusiast, United States
0.61×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoor enthusiast audience
#·InterestCategoryAffinity×
01Winter Olympic GamesSports4.63×
02Family carCars & Mobility4.04×
03White wineFood & Beverages3.89×
04High-net-worth individualBusiness & Career3.78×
05PatagoniaFashion & Accessoires3.20×
06Backpacking (travel)Travel & Leisure2.87×
07Road tripTravel & Leisure2.72×
08Ski resortTravel & Leisure2.47×
09Luxury real estateBusiness & Career2.43×
10CrossFitSports2.21×
11Fast food restaurantsFood & Beverages2.15×
12Digital photographyBusiness & Career2.09×
13Adventure travelTravel & Leisure2.00×
14Do it yourself (DIY)Home & Garden1.82×
15SunglassesFashion & Accessoires1.82×
16Trader Joe'sShopping1.70×
17LeatherFashion & Accessoires1.70×
18NatureHome & Garden1.64×
19VacationsTravel & Leisure1.62×
20BeachesTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoor enthusiast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoor enthusiast audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
IndulgenceJOY1.73×
TravellingTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoor enthusiast audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
Social Media UsageJOY0.89×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outdoor enthusiast have in United States?

Outdoor enthusiast has an estimated audience of 40,290,840 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Outdoor enthusiast fans?

44.0% of Outdoor enthusiast fans are female, 56.0% are male, with an average age of 42.9 years.

03

Which brands do Outdoor enthusiast fans like most?

Outdoor enthusiast fans show strongest brand affinity for Do it yourself (DIY) (1.82×), Nature (1.64×), and Trader Joe's (1.7×) over the country average.

04

Where do Outdoor enthusiast fans live in United States?

Outdoor enthusiast fans in United States are most concentrated in California (reach ~2.5M), Florida (reach ~2.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Outdoor enthusiast fans also like?

Beyond Outdoor enthusiast itself, the audience over-indexes on Nature (1.64×), Trader Joe's (1.7×), Winter Olympic Games (4.63×), and Vacations (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Outdoor enthusiast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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