Fast food restaurants Audience in United States

Fast food restaurants logo

Fast food restaurants has an estimated audience of 28,310,950 people in United States. 55.8% are female, 44.2% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Burger King, Texas Roadhouse, LongHorn Steakhouse, Chipotle Mexican Grill, Buffalo Wild Wings.

The average Fast food restaurants fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Burger King, Texas Roadhouse, LongHorn Steakhouse, with strongest over-indexing on Burger King (3.51× the country average). Demographically, the Fast food restaurants audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Fast food restaurants fans

Demographic split for Fast food restaurants audience in United States
MetricValue
Female55.8%
Male44.2%
Average age40.6
Estimated audience size28,310,950

Audience persona

The typical Fast food restaurants fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for Fast food restaurants in United States
RegionReachAffinity
California3,491,6891.12×
Texas3,105,7841.28×
Florida2,125,5291.11×
New York1,256,4740.79×
Georgia1,037,5041.19×
North Carolina1,001,5501.18×
Illinois995,6881.06×
Ohio903,7881.04×
Virginia768,1561.11×
Pennsylvania754,9820.79×
Michigan720,3900.97×
Tennessee657,2691.16×
Indiana579,0651.12×
Colorado545,2041.22×
New Jersey540,3170.75×
Arizona537,4110.93×
Washington529,2940.93×
Missouri522,8401.15×
South Carolina488,1791.15×
Wisconsin439,2441.03×
Minnesota438,6351.08×
Maryland419,3130.86×
Louisiana401,2701.1×
Oregon398,6331.23×
Massachusetts387,8150.7×
Alabama380,0020.96×
Kentucky371,2371.05×
Oklahoma348,2961.11×
Nevada326,5221.19×
Utah276,3301.09×
Arkansas273,9591.17×
Mississippi262,8561.13×
Kansas252,3161.13×
Iowa243,0791.04×
Connecticut216,1620.76×
New Mexico172,8721.22×
Nebraska161,7161.14×
Idaho131,3530.93×
Hawaii110,1500.91×
West Virginia106,2770.81×
Montana79,4471.01×
New Hampshire73,2510.66×
Washington, District of Columbia72,5540.85×
South Dakota67,9381.04×
Maine62,5930.62×
Rhode Island55,8140.62×
Delaware54,9360.7×
Wyoming53,9371.29×
North Dakota50,9470.88×
Alaska50,7300.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fast food restaurants audience
BrandAffinityCategory
Burger King3.51×Food & Beverages
Texas Roadhouse3.28×Food & Beverages
LongHorn Steakhouse4.78×Food & Beverages
Chipotle Mexican Grill3.41×Food & Beverages
Buffalo Wild Wings3.2×Food & Beverages
Fast food2.13×Food & Beverages
Olive Garden3.25×Food & Beverages
IKEA2.49×Home & Garden
Chick-fil-A2.22×Food & Beverages
Fast casual restaurants3.36×Food & Beverages
Natural skin care3.43×Beauty & Wellness
KFC3×Food & Beverages
Taco Bell2.16×Food & Beverages
In-N-Out Burger2.48×Food & Beverages
Healthy diet2.36×Health
Foodie2.32×Food & Beverages
Cuisine1.54×Food & Beverages
Jack in the Box3.31×Food & Beverages
The Cheesecake Factory4.31×Food & Beverages
Take-out2.34×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fast food restaurants audience
TraitClusterScore
IndulgenceJOY1.52
Convenience OrientationPREMIUM1.46
LGBTQ+ IdentityOPEN1.42
ExtroversionTHRILL1.39
Family OrientationCONSERVATISM1.28
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Fast food restaurants
CountryShare
United States17.0%
Japan6.2%
Brazil5.3%

See Fast food restaurants audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Fast food restaurants have in United States?

Fast food restaurants has an estimated audience of 28,310,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Fast food restaurants fans?

55.8% of Fast food restaurants fans are female, 44.2% are male, with an average age of 40.6 years.

Which brands do Fast food restaurants fans like most?

Fast food restaurants fans show strongest brand affinity for Burger King (3.51×), Texas Roadhouse (3.28×), and LongHorn Steakhouse (4.78×) over the country average.

Where do Fast food restaurants fans live in United States?

Fast food restaurants fans in United States are most concentrated in California (reach 3,491,689), Texas (reach 3,105,784), and Florida (reach 2,125,529). These three regions account for the largest share of the active audience.

What other brands do Fast food restaurants fans also like?

Beyond Fast food restaurants itself, the audience over-indexes on Texas Roadhouse (3.28×), LongHorn Steakhouse (4.78×), Chipotle Mexican Grill (3.41×), and Buffalo Wild Wings (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.