Rascasse Audience Intelligence

Fast food restaurants Audience in United States

A data profile of the people who buy, follow and care about Fast food restaurants in United States — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 28,310,950 people in United States.

#33among Touchpoint in United States#99in Food & Beverages

The average Fast food restaurants fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burger King, Texas Roadhouse, LongHorn Steakhouse, with strongest over-indexing on Burger King (3.51× the country average).

Demographically, the Fast food restaurants audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fast food restaurants fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fast food restaurants profile in United States.

Audience size
28.3M
in United States
Gender
55.8%♀
44.2% male
Age
40.6
average years
Country rank
#1016
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast food restaurants fans

55.8% are female, 44.2% are male, average age 40.6.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Fast food restaurants audience in United States
MetricValue
Female55.8%
Male44.2%
Average age40.6
Estimated audience size28,310,950
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Fast food restaurants audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Fast food restaurants audience comes from United States.

Worldwide audience distribution share by country for Fast food restaurants
CountryShare
United States17.0%
Japan6.2%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast food restaurants audience in United States is strongest.

Fig. 05

Top regions by affinity

Fast food restaurants fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~80K1.99×
02New Mexico~200K1.35×
03Kansas~300K1.26×
04South Dakota~80K1.25×
05Delaware~100K1.24×
06Montana~100K1.23×
07Iowa~300K1.19×
08South Carolina~500K1.16×
09Mississippi~300K1.16×
10Arkansas~300K1.15×
11Texas~3M1.14×
12Missouri~500K1.13×
13Colorado~500K1.13×
14Nebraska~200K1.13×
15Oklahoma~400K1.12×
16Tennessee~600K1.10×
17Alabama~400K1.10×
18North Carolina~900K1.08×
19Georgia~900K1.07×
20Indiana~600K1.07×
21Oregon~300K1.07×
22Nevada~300K1.07×
23Minnesota~400K1.04×
24Kentucky~400K1.03×
25Utah~300K1.03×
26Florida~2M1.02×
27Virginia~700K1.02×
28Louisiana~400K1.01×
29Wisconsin~400K0.99×
30North Dakota~60K0.99×
31Arizona~600K0.97×
32West Virginia~100K0.97×
33Ohio~800K0.96×
34Idaho~100K0.96×
35California~3M0.95×
36Illinois~900K0.95×
37Michigan~700K0.90×
38Washington~500K0.85×
39Maryland~400K0.83×
40Pennsylvania~700K0.78×
41Hawaii~100K0.78×
42Alaska~50K0.78×
43Connecticut~200K0.77×
44New Hampshire~80K0.76×
45Washington, District of Columbia~60K0.76×
46Maine~70K0.70×
47New York~1M0.69×
48New Jersey~500K0.68×
49Massachusetts~400K0.66×
50Rhode Island~50K0.59×
Fig. 06

Affinity by region

Affinity by region — Fast food restaurants, United States
0.59×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fast food restaurants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fast food restaurants audience
#·InterestCategoryAffinity×
01LongHorn SteakhouseFood & Beverages4.78×
02The Cheesecake FactoryFood & Beverages4.31×
03Popeyes Louisiana KitchenFood & Beverages3.59×
04Burger KingFood & Beverages3.51×
05Natural skin careBeauty & Wellness3.43×
06Chipotle Mexican GrillFood & Beverages3.41×
07Fast casual restaurantsFood & Beverages3.36×
08Jack in the BoxFood & Beverages3.31×
09Texas RoadhouseFood & Beverages3.28×
10Olive GardenFood & Beverages3.25×
11Buffalo Wild WingsFood & Beverages3.20×
12KFCFood & Beverages3.00×
13IKEAHome & Garden2.49×
14In-N-Out BurgerFood & Beverages2.48×
15Healthy dietHealth2.36×
16FoodieFood & Beverages2.32×
17Chick-fil-AFood & Beverages2.22×
18Taco BellFood & Beverages2.16×
19Fast foodFood & Beverages2.13×
20McDonald'sFood & Beverages1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fast food restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fast food restaurants audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
Luxury OrientationPREMIUM1.50×
Sports ActivityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fast food restaurants audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
TraditionCONSERVATISM0.61×
PatriotismCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fast food restaurants have in United States?

Fast food restaurants has an estimated audience of 28,310,950 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fast food restaurants fans?

55.8% of Fast food restaurants fans are female, 44.2% are male, with an average age of 40.6 years.

03

Which brands do Fast food restaurants fans like most?

Fast food restaurants fans show strongest brand affinity for Burger King (3.51×), Texas Roadhouse (3.28×), and LongHorn Steakhouse (4.78×) over the country average.

04

Where do Fast food restaurants fans live in United States?

Fast food restaurants fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Fast food restaurants fans also like?

Beyond Fast food restaurants itself, the audience over-indexes on Texas Roadhouse (3.28×), LongHorn Steakhouse (4.78×), Popeyes Louisiana Kitchen (3.59×), and Chipotle Mexican Grill (3.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Fast food restaurants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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